Sales Manager - Used Car Retail Business

Weekday; Bengaluru; On-site; INR 900,000 - 1,200,000; Full time

Job summary

Weekday is seeking a dynamic Sales Manager - Used Car Retail to drive dealership onboarding, activation, and sales growth in the used car ecosystem. The role requires regular dealership visits, strong relationships, and a track record in B2B or channel sales.

You will identify and onboard dealers, conduct product demos, train teams on our portal, and work towards daily/weekly targets across Bangalore and Delhi. A deep understanding of the used car market is essential.

Qualifications

• 4-6 years in the used car ecosystem or dealership sales.
• Strong network of dealerships to drive growth.
• Experience in B2B or channel sales with target achievement.
• Willingness to field visit 5-6 days a week and manage dealer relationships.

Responsibilities

• Dealership onboarding and activation as distribution partners for retail products.
• Conduct in-person sales pitches and product demonstrations at dealerships.
• Train dealership teams on product features and portal usage.
• Achieve daily policy issuances and weekly sales targets.
• Build and maintain strong dealer relationships to improve engagement and performance.
• Gather market insights and report to central team.

Skills

Field sales

B2B sales

Dealer network

Negotiation

Communication

Product demonstrations

CRM portals

Tools

CRM software

Job description

Job Description

This role is for one of Weekday's clients

Min Experience: 4+ years
Location: Bangalore, Delhi
JobType: full-time

We are looking for a dynamic and results-driven Sales Manager - Used Car Retail Business to drive dealership onboarding, partner activation, and sales growth within the used car ecosystem. The ideal candidate will have a strong understanding of the used car market, an established network of dealerships, and proven experience in B2B or channel sales.

This is a field-intensive role that requires regular dealership visits, relationship management, product demonstrations, and consistent achievement of sales targets. The candidate will be responsible for building a strong dealer network and driving the distribution of retail products through used car dealerships.

Key Responsibilities

• Dealership Onboarding: Identify, onboard, and activate used car dealerships as distribution partners for retail products.
• Field Sales and Product Demonstrations: Conduct in-person sales pitches, product presentations, and demonstrations to dealership owners and staff.
• Partner Training: Train dealership teams on product features, portal usage, sales processes, and customer engagement techniques.
• Sales Target Achievement: Drive daily policy issuances, achieve weekly sales targets, and ensure consistent business growth across the assigned territory.
• Dealer Relationship Management: Build and maintain strong relationships with dealership owners, managers, and sales teams to improve partner engagement and business performance.
• Market Intelligence: Gather ground-level market insights, competitor information, dealer feedback, and customer trends, and share regular updates with the central team.
• Documentation and Compliance: Ensure adherence to KYC requirements, documentation standards, and established operational processes at dealerships.
• Territory Management: Plan field visits, identify new business opportunities, monitor partner productivity, and maximise sales potential across the assigned territory.

Must-Have Skills and Requirements

• Experience: 4-6 years of experience in the used car ecosystem, preferably in dealership management, automotive sales, B2B sales, or channel sales.
• Used Car Industry Knowledge: Strong understanding of used car buying and selling processes, dealership operations, dealer economics, and registration certificate (RC) transfer workflows.
• Dealer Network: An established network of used car dealers and the ability to leverage existing relationships to drive business growth.
• B2B and Channel Sales: Proven track record in acquiring channel partners, managing dealer relationships, and achieving sales targets. Experience selling insurance, vehicle warranties, or financial products to dealers will be an advantage.
• Field Sales Orientation: Comfortable working in the field 5-6 days a week and conducting frequent in-person dealership visits.
• Communication and Negotiation: Excellent interpersonal, presentation, persuasion, and negotiation skills.
• Mobility: Must own a vehicle and possess a valid driving licence.
• Digital Proficiency: Comfortable using smartphones, CRM applications, WhatsApp Business, and dealer management or sales portals.

Good-to-Have Skills

• Prior experience in insurtech, vehicle warranty, or Roadside Assistance (RSA) products.
• Understanding of RTO processes, vehicle documentation, and RC transfer timelines across different states.
• Experience working in a startup or high-growth business environment.
• Ability to identify market opportunities, improve dealer activation, and build scalable channel sales operations.

Ideal Candidate Profile

The ideal candidate is a proactive field sales professional with deep knowledge of the used car industry, strong dealer relationships, and a consistent record of delivering sales results. They should be comfortable operating independently, managing a territory, training channel partners, and driving business growth through an active dealership network.

Core Skills: Used Car Ecosystem, B2B Sales, Channel Sales.

Preferred Skills: Insurtech, Vehicle Warranty, Roadside Assistance (RSA).