Sales Manager-Project and Retail

Michael Page; Ahmedabad District, Rajkot, Surat; On-site; INR 800,000 - 1,100,000; Full time

Job summary

Michael Page is seeking a Sales Strategy & Revenue Generation leader to own and deliver branch sales targets across wires and cables, and to develop territory plans. The role emphasizes channel management, project and institutional sales, and team leadership while mentoring the sales staff to achieve targets.

You will build a productive distributor network, ensure stock availability, implement trade schemes, and drive growth across retail, project, and government sectors.

Responsibilities

• Own and deliver branch monthly, quarterly, and annual sales targets across the full wires and cables range.
• Develop and execute territory-level sales plans aligned with regional and national objectives.
• Drive primary and secondary sales—from company to distributor and from distributor to retailer/end-user.
• Identify and convert new business opportunities across retail, project, and institutional segments.
• Appoint, develop, and manage a productive network of distributors, dealers, and retailers across the assigned territory.
• Strengthen channel loyalty through regular engagement, dealer and electrician meets, and prompt resolution of issues.
• Ensure availability of adequate stock, product width, and counter visibility at channel partners.
• Implement schemes, promotions, and trade-marketing activities to expand reach and market share.
• Build relationships with electrical contractors, consultants, builders, EPC firms, panel builders, and government / PWD bodies.
• Drive approvals and product specifications with consultants and large buyers.
• Track and pursue infrastructure, real-estate, and industrial projects in the territory and convert them into orders.
• Appoint, lead and motivate a team of Area Sales Managers, Sales Officers / Executives to achieve individual and branch targets.
• Set clear KPIs, monitor daily field activity, and drive sales-team productivity.
• Recruit, train, and mentor the sales team; conduct regular reviews and on-the-job coaching.

Job description

Sales Strategy & Revenue Generation

• Own and deliver the branchs monthly, quarterly, and annual sales targets across the full wires and cables range (house wires, flexible cables, power & control cables, LT Cables).


• Develop and execute territory-level sales plans aligned with regional and national objectives.


• Drive primary and secondary sales – from company-to-distributor as well as distributor-to-retailer / end-user off-take.


• Identify and convert new business opportunities across the retail/trade, project, and institutional segments.

Channel & Distribution Management

• Appoint, develop, and manage a productive network of distributors, dealers, and retailers across the assigned territory.


• Strengthen channel loyalty through regular engagement, dealer and electrician meets, and prompt resolution of issues.


• Ensure availability of adequate stock, product width, and counter visibility at channel partners.


• Implement schemes promotions, and trade-marketing activities to expand reach and market share.

Project & Institutional Sales

• Build relationships with electrical contractors, consultants, builders, EPC firms, panel builders, and government / PWD bodies.


• Drive approvals and product specifications with consultants and large buyers.


• Track and pursue infrastructure, real-estate, and industrial projects in the territory and convert them into orders.

Team Leadership & Development

• Appoint, lead and motivate a team of Area Sales Managers, Sales Officers / Executives to achieve individual and branch targets.


• Set clear KPIs monitor daily field activity, and drive sales-team productivity.


• Recruit, train, and mentor the sales team; conduct regular reviews and on-the-job coaching.