Sales Manager - Night Shift

High Street Essentials; Delhi; On-site; INR 900,000 - 1,300,000; Full time

Job summary

High Street Essentials Pvt. Ltd. (houseofindya.com, faballey.com) is seeking a Sales Manager for night shift at its head office in Noida. The role focuses on building and scaling a high-performing sales team across inside, video, bulk, and wholesale channels, with a strong emphasis on conversion, onboarding, and process excellence.

The candidate will own sales outcomes, design SOPs, dashboards, and incentive structures to drive consistent revenue growth, AOV uplift, and faster closures.

Responsibilities

• Build, hire, train, and manage high-performing inside sales, video sales, and bulk/wholesale sales teams.
• Define team structure, hiring requirements, targets, roles, and performance expectations aligned with business goals.
• Create a scalable sales operating model covering assisted D2C sales, bulk & gifting, and wholesale/B2B sales.
• Establish daily sales rhythms, review mechanisms, performance dashboards, and accountability systems.
• Drive continuous coaching, call reviews, training, and performance management to improve individual and team productivity.
• Build SOPs, sales playbooks, scripts, objection-handling frameworks, and follow-up processes to enable the team to consistently deliver results.

Job description

JD for Sales Manager Night Shift

Company: High Street Essentials Pvt. Ltd. (houseofindya.com, faballey.com)

Location: Head office, Noida. On-site.

Reports to: Founders

Type: Full-time

Who we sell to:

Indya sells Indian occasion wear almost entirely outside India. Our customers are Indian-origin women in the United States, the United Kingdom, Canada and Australia. They pay in dollars and pounds, order values are high, and the purchase is emotional and time-bound: a lehenga for a wedding six weeks away, worn in photographs that matter to her. Creative that works for Indian domestic audiences does not automatically work here.

Key Roles & Responsibility:

1. Build & Scale the Sales Team

• Build, hire, train, and manage high-performing inside sales, video sales, and bulk/wholesale sales teams.
• Define team structure, hiring requirements, targets, roles, and performance expectations aligned with business goals.
• Create a scalable sales operating model covering assisted D2C sales, bulk & gifting, and wholesale/B2B sales.
• Establish daily sales rhythms, review mechanisms, performance dashboards, and accountability systems.
• Drive continuous coaching, call reviews, training, and performance management to improve individual and team productivity.
• Build SOPs, sales playbooks, scripts, objection-handling frameworks, and follow-up processes to enable the team to consistently deliver results.

2. Drive Assisted & Inbound Sales Through the Team

• Build the team’s capability to convert inbound demand across WhatsApp, email, inbound leads, and high-intent DMs into revenue.
• Establish response-time SLAs, lead qualification processes, follow-up cadences, and closure workflows.
• Ensure the team effectively converts leads into D2C orders, high-AOV purchases, bulk/gifting orders, and wholesale/B2B accounts.
• Continuously identify funnel leakages and implement interventions to improve conversion rate, AOV, and time-to-close.

3. Build Video-Based Selling Capability

• Establish 1:1 video selling as a structured conversion channel for high-intent customers.
• Develop video-selling triggers, call structures, product demonstration frameworks, and post-call closure processes.
• Train and coach the sales team on live product demos, customer engagement, objection handling, and closing.
• Track and improve the contribution of video selling to conversion, AOV, and sales cycle efficiency.

4. Own Sales Processes, SOPs & Performance Systems

• Design and continuously improve SOPs for lead qualification, call/chat flows, pricing and quoting, negotiation, and closure handoffs.
• Establish clear individual and team-level targets and performance metrics.
• Build dashboards to track lead movement, funnel leakage, productivity, conversion, close rates, AOV, and sales cycle time.
• Use sales data and performance insights to continuously improve team output and sales efficiency.

5. Own Sales Outcomes & Revenue Delivery

• Own the overall performance of the sales team against defined revenue and conversion targets.
• Drive improvement in inbound lead-to-order conversion rate and assisted sales contribution to revenue.
• Improve AOV through effective assisted selling, cross-selling, and upselling.
• Reduce sales cycle time and improve lead-to-closure efficiency.
• Ensure consistent improvement in rep-level productivity and close rates.

Key Success Metrics

• Inbound lead-to-order conversion rate
• Assisted sales contribution to total revenue
• AOV uplift from assisted channels
• Sales cycle time
• Rep-level productivity and close rates
• Team ramp-up and productivity
• Sales team retention and performance
• Revenue generated per sales representative

About us

We are the team behind Indya and FabAlley, two of India's most-loved fashion brands, shipping to customers in over two hundred countries. We are expanding beyond wedding wear into home, Ayurveda and more. Small teams, real ownership early, and a short distance between an idea and it going live.