Sales Manager – Large Format Retail (LFR)

TMRW House of Brands; Hyderabad; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

TMRW House of Brands in India seeks a results-driven Sales Manager – LFR to lead and expand our presence in major LFR accounts. You will drive primary and secondary sales, coach store teams, and optimize in-store execution across multiple outlets.

The role requires strong experience in SIS/LFR sales, ability to build joint business plans with retailers, and a track record of achieving revenue growth. Willingness to travel and manage a large field team is essential.

Qualifications

• Bachelor's degree required in Business, Marketing, Sales, or related field.
• 5–8 years of experience in B2B/LFR/SIS sales, preferably Apparel/Lifestyle/Cosmetics/FMCG.
• Mandatory experience managing SIS/LFR accounts with exposure to large-format retail chains.

Responsibilities

• Own and drive primary and secondary sales targets across LFR/LFS outlets.
• Build and maintain relationships with Store Managers, Category Managers, Floor Managers and stakeholders.
• Develop and execute joint business plans to drive revenue and store productivity.
• Negotiate for premium display spaces, focal points, end-caps and promotions.
• Drive seasonal promotions to improve footfall and sales.
• Ensure monthly and quarterly sales targets are achieved.
• Lead end-to-end hiring and onboarding of in-store Sales Executives across counters.
• Build and motivate a large distributed team across multiple stores.
• Set sales targets and track performance daily/weekly/monthly.
• Conduct product training and customer service training for staff.
• Monitor attendance, incentives and performance to reduce attrition.
• Travel extensively across assigned stores/markets.

Skills

Key Account Management

Secondary Sales

Team Hiring

Retail Operations

Visual Merchandising

Inventory Management

Negotiation

Stakeholder Management

Execution Skills

Education

Bachelor's degree in Business, Marketing, Sales, or related field

MBA (preferred)

Job description

We are looking for a results-driven Sales Manager – LFR to lead and grow our business across major Large Format Retail (LFR) accounts such as Reliance Trends, Shoppers Stop, Broadway, and other leading LFS/LFR partners.

The role will be responsible for driving secondary sales, revenue growth, premium brand visibility, store-level execution, inventory availability, and on-ground team performance. The ideal candidate should have strong experience in SIS/LFR sales, particularly with accounts such as Shoppers Stop, Lifestyle, Reliance Trends, etc.

Key Responsibilities

• Own and drive primary and secondary sales targets across assigned LFR/LFS outlets.
• Build and maintain strong relationships with Store Managers, Category Managers, Floor Managers, and other key stakeholders.
• Develop and execute joint business plans with retail partners to drive revenue and improve store productivity.
• Negotiate for premium display spaces, focal points, end-caps, and promotional placements.
• Drive seasonal promotions and initiatives to improve footfall conversion and sales.
• Ensure consistent achievement of monthly and quarterly sales targets.
• Manage the end-to-end hiring and onboarding of in-store Sales Executives/Fashion Consultants across LFR counters.
• Build, manage, and motivate a large distributed team across multiple stores.
• Set daily, weekly, and monthly sales targets and track individual/team performance.
• Conduct regular product training, sales pitch coaching, and customer-service training.
• Monitor attendance, productivity, incentives, and performance of the on-ground team.
• Take proactive measures to improve retention and minimize team attrition.

3. Merchandising & Store Visibility

• Ensure adherence to planograms, VM guidelines, and brand standards across all stores.
• Drive strong brand visibility and ensure products are positioned in high-impact locations.
• Conduct regular store visits and audits to identify gaps in visibility, execution, manpower, and sales performance.
• Ensure brand hygiene and consistent execution across all counters.

4. Inventory & Operations

• Monitor store-level inventory and ensure optimum stock availability.
• Maintain high fill rates and minimize stock-outs, particularly for fast-moving SKUs.
• Identify slow-moving inventory and work with relevant teams to drive liquidation.
• Coordinate with internal supply-chain and operations teams to ensure timely replenishment.
• Track competitor activity, pricing, promotions, and market trends.

5. Reporting & Business Analytics

• Prepare and share weekly and monthly sales MIS with senior management.
• Track store-wise sales, productivity, inventory, manpower, and target achievement.
• Analyze sales trends and identify opportunities to improve revenue and store performance.
• Use data and market insights to recommend corrective actions and growth initiatives.

Qualifications & Experience

• Bachelor's degree in Business, Marketing, Sales, or a related field; MBA is a plus.
• 5–8 years of experience in B2B/LFR/SIS sales, preferably within Apparel, Lifestyle, Cosmetics, FMCG, or related industries.
• Mandatory experience managing SIS/LFR accounts, with prior exposure to Shoppers Stop, Lifestyle, Reliance Trends, or similar large-format retail chains.
• Proven experience in managing multiple retail outlets and a large team of on-ground Sales Executives/Fashion Consultants.
• Strong track record of achieving sales targets and driving retail business growth.
• Willingness to travel extensively across assigned stores/markets.

Key Skills

• Key Account Management
• Secondary Sales & Revenue Growth
• Team Hiring & People Management
• Retail Operations & Store Audits
• Visual Merchandising & Brand Visibility
• Inventory Management
• Negotiation & Relationship Management
• Strong communication and stakeholder-management skills
• High-energy, field-oriented approach with strong execution skills