Sales Manager-Formal LAP (MSME)

Ujjivan Small Finance Bank Ltd.

Vapi, Surat, Pune District

On-site

INR 600,000 - 900,000

Full time

14 days+

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Job summary

Ujjivan Small Finance Bank is seeking a Sales Manager-Formal LAP to drive MSME business through DSA channels. You will monitor targets, develop the DSA network, provide training, and ensure timely payouts while keeping attrition low and maintaining market presence.

Ideal candidates have 2–4 years in LAP/mortgage sales, with formal segment exposure (ticket sizes > Rs 1 crore), and solid knowledge of financials and Excel. A two-wheeler and smartphone are required.

Qualifications

Graduate with 2–4 years in LAP or mortgage sales.
At least 2 years in formal segment (ticket size > Rs 1 crore).
Understanding of financial statements and ratios.
Proficient with Excel and MS Office.
Experience in DSA channel development and market outreach.

Responsibilities

Monitor daily/weekly/monthly targets as per plans.
Identify and develop the DSA channel within defined zones.
Provide updates and training to DSA, ensure on-time payouts.
Create market awareness through direct/indirect marketing.
Track competition on rates, credit assessments and payouts.

Skills

LAP sales

DSA channel

Portfolio management

Credit knowledge

MSME

Excel

Education

Any Graduate

Tools

Excel

Job description

POSITION DESCRIPTION

JOB TITLE : Sales Manager-Formal LAP

GRADE : SM

DEPARTMENT : MSME

LOCATION : Region/Branch

SUB-DEPARTMENT : Business

TYPE OF POSITION : Full Time

REPORTS TO : Area/Circle Business Manager

REPORTING INTO

Portfolio Relationship Manager

ROLE PURPOSE & OBJECTIVE

As Sales Manager, he/she will be responsible for achieving Business targets and managing healthy Portfolio, by ensuring timely repayments and controlling customer exits for Formal LAP business.

This role seeks to drive business volume through the Direct Sales Agent (DSA) channel.

SIZE OF THE ROLE

FINANCIAL SIZE

NON-FINANCIAL SIZE

Monthly Business volume as per the business target, having average productivity of 75 - 150 lacs
X-Bucket Collections as per defined norms
Insurance cross-sell coverage on 100% of customers
Family SA and Business CA sourcing
Coordination with Credit Manager for case approval and CAD and Operations for case disbursement.
Maintains Daily sales report and sharing with supervisor.
Maintains DSA tracker for pay-out processing

KEY DUTIES & RESPONSIBILITIES OF THE ROLE

Business

Daily/ Weekly /Monthly monitoring of the accomplishment of targets according to the annual/monthly targets established
Identification and development of DSA channel, around the defined distance of the Sitting Hub
Provides regular updates and training to DSA channel; Ensure payout to DSA are on time
Create Awareness in the market through direct and indirect marketing
Tracks competition in terms of rates, credit assessment, DSA payouts, marketing activities

Customer

Identification and Fitment of customer to Ujjivan MSME policy, through understanding of customer Financial statements (P&L, B/S) and Financial ratio calculation; GST records and Bank statements
Ensure customers are educated about all products/services offered by Ujjivan.
Ensure lower customer attrition by providing different products as per customer requirement.
Focus on lower TAT as per laid down standards.

Internal process

Ensure delinquency is within norms and does X-Bucket collection.
Ensure First time right (FTR) logins, Disbursement within TAT (Turn-around time), Collection of OTC, PDD

Learning & Performance

Ensure that self is up to date on all relevant circulars and all products/services offered in the Branch
Ensure adherence to training man-days/ mandatory training programs for self
Ensure goal-setting, mid-year review and annual appraisal process within specified timelines for self

Bike or scooter with smart phone is mandatory for the role

MINIMUM REQUIREMENTS OF KNOWLEDGE & SKILLS

Educational

Qualifications

Any Graduate

Experience (Years and Core Experience Type)

2-4 years of experience in LAP and/or Mortgage sales
At least 2-year experience in formal segment (Vertical with Loan Ticket size > Rs 1 crores)

Certifications

Functional Skills

Understanding Financial statements including P&L, B/S, Cash Flow and Audit report
Financial ratio understanding like Current ratio, Gearing, Inventory days and such.
Familiarity with Excel

Asset Requirement