Sales Manager Direct channel

Bajaj Life; Dadri; On-site; INR 1,800,000 - 2,800,000; Full time

Job summary

Bajaj Life Insurance is seeking a Sales Manager – Direct Channel in Noida to lead and grow a direct-sales team, drive lead generation, and manage end-to-end client acquisition and service. You will coordinate with marketing and operations to optimise campaigns, track performance, and ensure regulatory compliance.

Ideal candidates bring life insurance sales expertise, strong negotiation and mentoring skills, and a client-centric approach in a fast-paced, target-driven environment.

Qualifications

• Experience in life insurance or financial services sales, preferably direct/retail.
• Strong skills in CRM, negotiation, and closing sales.
• Ability to mentor a sales team, set goals, and monitor performance.
• Comfort with CRM tools, sales reporting, and digital communication.
• Deep knowledge of life insurance products, regulations, and market dynamics.
• Excellent communication and interpersonal skills in en_US and/or local languages.
• Bachelor’s degree in Business, Finance, or Marketing; MBA a plus.
• Results‑driven with analytical abilities in a fast-paced, target-driven setting.
• High ethical standards and customer-centric approach.

Responsibilities

• Prospect and engage customers; present suitable insurance products.
• Provide pre- and post-sales support; maintain CRM and client records.
• Lead a sales team; set targets; monitor performance and daily activities.
• Collaborate with marketing and operations to optimise direct sales campaigns.
• Improve customer experience; drive productivity and retention initiatives.
• Conduct regular coaching sessions and training for team members.

Skills

Lead generation

CRM proficiency

Sales coaching

Team management

Negotiation

Closing sales

Relationship management

Sales reporting

Life insurance knowledge

Communication skills

Education

Bachelor’s degree in Business/Finance/Marketing

MBA preferred

Tools

CRM software

Sales analytics tools

Job description

Company Description

Bajaj Life Insurance is one of India’s fastest-growing life insurance companies, offering a broad range of solutions such as ULIPs, term plans, retirement, and child policies to support long-term financial security and life goals. With over 3.47 crore policyholders, an AUM of ₹1.34 lakh crores, a 99.33% claim settlement ratio, and a 266% solvency margin, the company demonstrates strong financial stability and customer trust. Bajaj Life provides innovative products tailored to diverse needs, including plans for wealth creation, women-focused protection, and solutions for customers with specific health conditions. Supported by a network of 598 branches, more than 1.61 lakh insurance consultants, and leading bank partnerships, Bajaj Life focuses on accessibility and customer-first service. The organization fosters an innovative, collaborative culture for over 27,000 employees and has been consistently recognized as a top digital insurer and employer.

Role Description

The Sales Manager – Direct Channel will be responsible for driving sales of Bajaj Life’s insurance products through direct channels, focusing on lead generation, conversion, and portfolio growth. In this full-time, on-site role based in Noida, the Sales Manager will manage a sales team or unit, set and track performance targets, monitor daily sales activities, and ensure adherence to regulatory and company guidelines. Key day-to-day tasks include prospecting and engaging customers, presenting suitable products, providing pre- and post-sales support, and maintaining accurate sales and customer records in CRM and reporting systems. The role also involves collaborating with marketing and operations teams to optimise direct sales campaigns, improving customer experience, and implementing initiatives to enhance productivity and retention. Regular review meetings, coaching, and training of team members are expected to ensure high performance and alignment with business objectives.

Qualifications

• Proven experience in life insurance or financial services sales, preferably in direct or retail channels.
• Strong skills in customer relationship management, negotiation, and closing sales.
• Ability to manage and mentor a sales team, set goals, and monitor performance effectively.
• Comfort with using CRM tools, sales reporting systems, and digital communication platforms.
• Sound understanding of life insurance products, regulatory guidelines, and market dynamics.
• Excellent communication, presentation, and interpersonal skills in en_US and/or local languages as required.
• Bachelor’s degree in Business, Finance, Marketing, or a related field; a postgraduate qualification (MBA or equivalent) is an advantage.
• Results-oriented mindset, strong analytical skills, and the ability to work in a fast-paced, target-driven environment.
• High ethical standards, customer-centric approach, and commitment to non