Key Responsibilities
1. Business Development & Sales
- Identify and acquire new clients (builders, contractors, developers)
- Promote cut & bend TMT solutions over conventional steel procurement
- Achieve monthly/quarterly sales targets (tonnage & revenue)
2. Key Account Management
- Manage relationships with existing clients
- Handle large construction and infrastructure accounts
- Ensure repeat business and long-term contracts
3. Technical Sales & Solution Selling
- Explain benefits of cut & bend: Reduced wastage Faster construction Cost efficiency
- Coordinate with design/production teams for customized solutions
- Interpret drawings (BBS Bar Bending Schedule)
4. Project Tracking & Pipeline Management
- Track ongoing and upcoming construction projects
- Build a strong sales pipeline
- Follow up from enquiry quotation closure
5. Pricing & Negotiation
- Prepare quotations based on tonnage and specifications
- Negotiate pricing, credit terms, and delivery schedules
- Ensure profitability and margin control
6. Coordination & Execution
- Coordinate with plant/logistics teams for timely delivery
- Ensure order fulfillment as per project timelines
- Resolve client issues (quality, delivery delays)
7. Market Intelligence
- Monitor competitors, pricing trends, and market demand
Identify new opportunities (infra projects, govt tenders)
KPIs Sales (Cut & Bend TMT Solutions)
- Sales Volume (Tonnage) -
- Monthly / quarterly tonnage sold
- Core metric in steel industry
- Revenue Achievement
- Actual vs target revenue
- Measures overall performance
- Gross Margin / Contribution
- Margin per ton or per project
- % profitability
- Ensures profitable sales, not just volume
- Conversion Rate
- % of leads converted into orders
- Effectiveness of sales process
- Order Book / Pipeline Value
- Value of confirmed + potential deals
- Future revenue visibility
- Customer Acquisition
- Number of new clients added
- Business expansion
- Repeat Business Ratio
- % revenue from existing customers
- Relationship strength
- Project Penetration Rate
- Share of steel requirement cap
- tured in a project
- Depth of engagement
- Debtor Days / Collections
- Average payment cycle
- Outstanding receivables
- Critical in steel trading
- On-Time Delivery Coordination
- % orders delivered on time
- Impacts customer satisfaction
- Customer Satisfaction
- Feedback / complaints
- Issue resolution time
- Required Skills
Required Skills
- Strong sales and negotiation skills
- Understanding of construction industry & steel products
- Ability to read BBS (Bar Bending Schedule)
- Relationship management with contractors & engineers
- Commercial acumen (pricing, margins, credit risk)