Sales Manager - CNGFirst

Weekday (YC W21); Bengaluru; On-site; INR 1,200,000 - 2,400,000; Full time

Job summary

ReadyAssist is seeking an experienced Sales Manager in Bengaluru, India, to lead business development and customer acquisition across the transport and logistics ecosystem. The role requires 8–20 years of proven experience selling to transporters, fleet owners, and logistics providers.

You will drive the full sales lifecycle from prospecting to onboarding and revenue growth. Ideal candidates will possess deep industry connections with fleet operators, excellent negotiation skills, and a track

Qualifications

• 8–20 years of B2B sales experience in transport or logistics.
• Strong relationships with fleet operators and transporters.
• Proven ability to close high-value deals.
• Understanding of the transportation and logistics ecosystem.
• Ability to drive the complete sales cycle independently.

Responsibilities

• Drive fleet acquisition and transporter acquisition across targeted markets.
• Identify and engage transporters, fleet owners, logistics companies, and commercial vehicle operators.
• Build and maintain strong relationships with decision-makers, fleet managers, transport contractors, and logistics business owners.
• Generate new business through field sales, referrals, industry networks, cold outreach, and market mapping.
• Understand customer requirements and recommend suitable products, services, and solutions.
• Manage the complete sales cycle, including lead generation, qualification, demonstrations, negotiations, closure, and onboarding.
• Develop and maintain a strong sales pipeline to meet monthly, quarterly, and annual targets.
• Build strategic partnerships with large transporters and logistics organizations for high-volume onboarding.
• Conduct market research to identify new customer segments and geographic opportunities.
• Work with internal operations, customer success, and leadership to ensure smooth onboarding and retention.
• Track sales performance, conversion rates, CAC, and other metrics.
• Mentor and guide sales team members to establish scalable acquisition processes.

Skills

Fleet Acquisition

Transporter Acquisition

B2B Sales

Relationship Management

Negotiation

Field Sales

Lead Generation

Account Development

Job description

This role is for one of our clients

Industry: Vehicle Repair and Maintenance

Company Name: ReadyAssist

Seniority level: Mid-Senior level

Min Experience: 8+ years

Location: Bengaluru, Karnataka, India

JobType: full-time

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.

Job Overview

CNGFirst is looking for an experienced and results-driven Sales Manager to lead business development and customer acquisition initiatives across the transport and logistics ecosystem. The ideal candidate will have 8–20 years of experience in selling products, services, or technology solutions to transporters, fleet owners, logistics companies, and commercial vehicle operators.

This role is best suited for a sales professional who understands the transportation industry, has strong relationships with fleet operators and transporters, and can independently drive the complete sales cycle—from prospecting and fleet acquisition to negotiations, onboarding, and long-term account development.

As a Sales Manager, you will be responsible for expanding CNGFirst’s customer base by identifying high-potential transporters and logistics businesses, understanding their operational requirements, presenting relevant solutions, and converting them into active customers. You will also play a key role in developing market strategies, building regional sales pipelines, and achieving aggressive acquisition and revenue targets.

Requirements

Key Responsibilities

• Drive fleet acquisition and transporter acquisition across targeted markets and territories
• Identify and engage transporters, fleet owners, logistics companies, and commercial vehicle operators
• Build and maintain strong relationships with decision-makers, fleet managers, transport contractors, and logistics business owners
• Generate new business through field sales, referrals, industry networks, cold outreach, and market mapping
• Understand customer requirements and recommend suitable products, services, and solutions
• Manage the complete sales cycle, including lead generation, qualification, demonstrations, negotiations, closure, and onboarding
• Develop and maintain a strong sales pipeline to consistently meet monthly, quarterly, and annual targets
• Build strategic partnerships with large transporters and logistics organizations to drive high-volume fleet onboarding
• Conduct market research to identify new customer segments, geographic opportunities, and competitive trends
• Work closely with internal operations, customer success, and leadership teams to ensure smooth customer onboarding and retention
• Track sales performance, conversion rates, customer acquisition costs, and other key sales metrics
• Mentor and guide sales team members while establishing effective processes for scalable customer acquisition

Must-Have Skills

• Fleet Acquisition
• Transporter Acquisition
• Proven experience selling products, services, or solutions to transporters and logistics companies
• Strong understanding of the transportation, logistics, fleet management, or commercial vehicle ecosystem
• Demonstrated ability to independently generate leads, negotiate with customers, and close high-value or high-volume deals
• Strong field-sales and relationship-management capabilities
• Excellent communication, negotiation, presentation, and stakeholder-management skills
• Ability to manage sales targets and build a predictable acquisition pipeline

Good-to-Have Skills

• Experience in GPS/vehicle tracking solution sales
• Experience selling diesel cards/fuel cards or related fleet payment solutions
• Experience selling fuel sensors or fuel monitoring solutions
• Existing relationships with fleet owners, transporters, logistics companies, and commercial vehicle operators
• Exposure to fleet technology, telematics, fuel management, mobility, or transportation solutions

Experience

8–20 years of relevant sales experience, preferably in B2B sales, fleet solutions, transportation, logistics, mobility, telematics, fuel management, or related industries.