Sales Manager

Earthnessence; Mumbai Suburban; Sur place; INR 600 000 - 900 000; Plein temps

Avantages offerts par ce poste

ESOP after a year

Résumé du poste

Earthnessence is seeking a dynamic marketing and sales professional to drive the makhana brand across online and offline channels in the Mumbai region. You will own product development, branding, digital campaigns, and retailer partnerships while building a strong distribution network and driving revenue growth.

The role requires hands-on experience in FMCG, familiarity with social media advertising, and the ability to visit retailers and close deals. ESOP potential after a year may be available.

Qualifications

• 2–4 years of experience in FMCG or consumer marketing.
• Experience in at least two areas: digital marketing, retail sales, brand building and e-commerce.
• Willingness to personally visit retailers, present to buyers and follow up on orders.
• Working knowledge of Instagram, Meta Ads, marketplace listings, Excel and sales reporting.
• Strong communication, negotiation, execution and analytical skills.

Responsabilités

• Develop the makhana product portfolio and packaging strategy.
• Coordinate with procurement and production partners to ensure quality and supply.
• Manage online and offline sales channels and digital campaigns.
• Identify premium retailers and build a distribution network in Mumbai.
• Prepare weekly sales reports and maintain a sales pipeline.

Connaissances

Digital marketing

Retail sales

Brand building

E-commerce

Excel

Sales reporting

Communication

Negotiation

Analytical skills

Outils

Instagram

Meta Ads

Excel

Description du poste

Role & responsibilities

A. Product Development & Packaging 15%

• Develop the roasted makhana product portfolio, including 6+ grade makhana, Peri Peri and Himalayan Salt flavours.
• Coordinate with procurement and production partners to maintain consistent size, taste, crunch, quality and supply.
• Work on pack sizes, pricing, packaging design and product differentiation.
• Conduct consumer tasting, competitor benchmarking and product feedback exercises.
• Coordinate with production, quality and packaging vendors to improve product quality and shelf life.
• Ensure packaging and product information comply with applicable FSSAI and labelling requirements.

Branding & Brand Building 15%

• Develop the positioning, product story and brand communication for Earth n Essence makhana.
• Build a premium brand identity around Darbhanga origin, selected 6+ grade, quality and distinctive flavours.
• Coordinate packaging design, product photography, videos, brochures and retail marketing material.
• Develop clear product USPs and compelling customer communication.
• Maintain consistent brand identity across packaging, website, social media, marketplaces and retail outlets.
• Study competitors, their pricing, packaging, promotions and distribution strategies.

Digital Marketing & Online Sales — 20%

• Manage the makhana product pages on the Earth n Essence website and relevant e-commerce marketplaces.
• Coordinate onboarding and product listings on suitable online grocery and quick-commerce platforms, subject to commercial viability.
• Plan and execute Instagram, Facebook, WhatsApp and other relevant digital campaigns.
• Coordinate with performance marketing agencies or freelancers for advertising, creative development and campaign optimisation.
• Track website visits, conversion rates, cost per acquisition, advertising expenditure, return on ad spend and online revenue.
• Develop product videos, reels, customer testimonials, influencer collaborations and campaign calendars.
• Run offers, bundles, sampling campaigns and repeat-purchase initiatives.
• Monitor customer reviews, complaints, ratings and online product performance.

Offline Sales & Distribution — 25%

• Identify and approach premium supermarkets, gourmet food stores, specialty retailers and modern trade outlets in Mumbai.
• Develop relationships with retail founders, category heads, procurement managers and store managers.
• Present the product range, pricing, margins, product samples and commercial proposals to prospective buyers.
• Secure new retail listings and follow up until products are stocked and available for sale.
• Develop a network of distributors, stockists and sales partners wherever commercially justified.
• Coordinate in-store sampling, product demonstrations, displays, promotional schemes and merchandising.
• Track retailer orders, stock availability, secondary sales, replenishment and outstanding payments in coordination with the relevant teams.
• Explore corporate gifting, premium hampers, hospitality and other suitable institutional sales opportunities.
• Prepare weekly sales reports and maintain a pipeline of prospective customers.

Business Development & Revenue Growth — 15%

• Own the agreed monthly and quarterly sales targets for the makhana category.
• Develop sales plans covering online, offline retail, distributors and institutional customers.
• Identify new customer segments, channels, locations and business opportunities.
• Work towards repeat orders and profitable revenue rather than merely securing initial product listings.
• Track selling prices, discounts, channel commissions, gross margins, promotional costs and contribution profitability.
• Recommend suitable pack sizes, product bundles and pricing based on customer feedback and market performance.
• Build and maintain a sales pipeline with clear follow-up dates, expected order values and conversion status.

Planning, Reporting & Coordination — 10%

• Prepare monthly marketing calendars, sales plans and product launch schedules.
• Maintain sales, inventory, campaign expenditure and customer performance dashboards.
• Coordinate demand forecasts and replenishment plans to minimise stock-outs and excess inventory.
• Monitor product returns, complaints, damaged packs and expiry-related risks.
• Submit weekly progress reports and monthly business reviews to management.
• Coordinate with procurement, production, finance, packaging vendors and external marketing agencies.

Total: 100%

Preferred candidate profile

• 2–4 years of experience in FMCG, packaged foods, snacks, D2C brands, e-commerce or consumer marketing.
• Experience in at least two of these areas: digital marketing, retail sales, brand building and e-commerce.
• Comfortable personally visiting retailers, presenting to buyers and following up on orders.
• Working knowledge of Instagram, Meta Ads, marketplace listings, Excel and sales reporting.
• Strong communication, negotiation, execution and analytical skills.
• Willingness to work in a startup environment with limited resources and significant individual ownership.

Perks and benefits

ESOP AFTER A YEAR CAN BE THERE