Associate / Sr. Associate - Chief of Staff (Product)

Wholsum Foods (Slurrp Farm and Mille); Gurugram District; On-site; INR 600,000 - 1,000,000; Full time

Job summary

Wholsum Foods (Slurrp Farm and Mille) is looking for an Associate/Sr. Associate in Product to facilitate new product development across brands. You will work closely with the Chief of Staff, managing timelines and cross-functional collaboration to launch innovative products.

Ideal candidates have 1-2 years' experience in FMCG or related fields and a passion for food. A strong project manager mindset and proficiency in Excel are essential for success. Join us in redefining the future of food!

Qualifications

• 1-2 years of experience in FMCG, startups, consulting, or consumer brands.
• Genuine passion for food and consumer products.
• Comfortable with numbers and Excel.

Responsibilities

• Manage new product launches end-to-end across two brands.
• Track product performance and make data-driven decisions.
• Coordinate with cross-functional teams to expedite product launches.

Skills

Project management

Analytical skills

Communication

Passion for food

Excel proficiency

Job description

Job Description: Associate / Sr. Associate — Product (Chief of Staff)

WHAT WE DO AND WHO WE ARE

Join the dynamic team at Wholsum Foods and be part of an extraordinary movement! Our mission is simple: to change the world’s eats. With brands like Slurrp Farm and Mille, we offer healthy and delicious alternatives to the junk food epidemic. It’s time to rediscover the nutritious traditions of our ancestors and embrace the power of millets like Ragi, Jowar, Bajra, and Foxtail Millet. Led by founders — Shauravi Malik and Meghana Narayan, we are food enthusiasts, entrepreneurs, and mothers committed to making a difference. We’re expanding globally and seeking talented individuals who thrive in a collaborative, innovative, and high-growth environment. Join us and embark on a rewarding journey where you can grow professionally while having a blast!

At Wholsum Foods, we celebrate diversity and unity, all driven by a shared mission to revolutionize the way we eat. Our team is our greatest asset, and our core values — Relationship First, Dependable, Passionate, and Growth Mindset — bring out the best in each team member. We take pride in being an equal opportunity workplace, embracing individuals regardless of race, colour, ancestry, religion, sex, sexual orientation, marital status, disability, or gender identity. Together, we will redefine the future of food!

At Wholsum Foods Pvt Ltd, we’re building the next generation of food brands, and product is at the core of everything we do.

We are also Great Place to Work Certified.

WHAT WILL BE YOUR MISSION AT WHOLSUM FOODS?

You will work directly with the Chief of Staff, Product across both Slurrp Farm and Mille, helping the product engine run faster, sharper, and with zero balls dropped. You will be the right hand on every launch, every SKU change, and every founder review — turning ideas into shipped products and chaos into clean execution.

You will be responsible for driving the rigour of project management, stakeholder coordination, and consumer-led thinking across the NPD pipeline of two brands.

You will build a deep understanding of how an FMCG product business actually works — from category insight to costing to on-shelf — and you will grow into a product leader of the future.

WHAT WILL YOU DO?

1. Power the NPD Engine

• Project-manage new product launches end-to-end across Slurrp Farm and Mille — timelines, dependencies, stakeholder check-ins, no balls dropped
• Translate briefs into trackers, trackers into action, action into shipped SKUs
• Own the SKU lifecycle: new launches, MRP changes, pack updates, EAN creation, Easy-Ecom punching, rationalisation
• Track what’s launching across the category — who, what, where, why
• Build a sharp POV on trends, taste, formats, and white spaces
• Bring fresh product ideas to the table that earn their place in the pipeline

3. Cross-Functional Execution (Speed is key)

• Work with category, marketing, supply chain, finance, sales, and QCOMM to launch products faster
• Chase the right people at the right time without being annoying about it
• Solve bottlenecks before they become escalations

4. Product Performance & Iteration

• Track sell-out, repeat, and channel performance for new launches
• Build the feedback loop between what shelves are saying and what the pipeline should do next
• Help kill, pivot, or double down — on data, not on attachment

5. Strategic Projects (Chief of Staff’s Office)

• Scope and run cross-functional projects — profitability, packaging optimisation, process automation, category deep-dives
• Turn messy inputs into clean decks, briefs, and founder-ready narratives
• Support founder reviews, townhalls, and category presentations with crisp, on-time work
• Build a working understanding of GM, costing, and unit economics — enough to challenge a number, not just report it

WHAT WE ARE LOOKING FOR?

• 1–2 years of experience in FMCG, startups, consulting, or consumer brands (food is a big plus)
• Genuine passion for food — you read labels, try new brands, and have opinions on what kids should be eating
• A natural project manager — organised, deadline-driven, allergic to loose ends
• AI-native and Excel-fluent
• Sharp writer — turns messy inputs into a clean deck, brief, or founder note
• Has a POV and isn’t afraid to share it — on products, on competitors, on what we should do next
• Comfort with numbers — GM, costing, basic P&L; can build a model in Excel without flinching
• Comfortable in 0 01 ambiguity — figures it out, brings options, doesn’t wait to be told
• Detail-obsessed but fast — catches the typos, the date mismatches, the wrong MRP
• Hustle mindset — willing to get hands dirty across functions (and in millet flour)

WHAT SUCCESS LOOKS LIKE

• Launches land on time, every time, across both brands
• Leaders trusting you to run things end-to-end without checking the work twice
• Cross-functional teams actually want to work with you
• You ship a portfolio of products in your first year and have stories to tell about each one
• You grow into a product owner of your own SKUs by year two

WHY JOIN US?

• Sit at the centre of the product engine for two of India’s fastest-growing better-for-you brands
• Learn the FMCG playbook from the inside — NPD, pricing, channels, founder reviews
• Steep learning curve, high ownership, and a clear path to becoming a product leader
• Work on category-defining products that real families actually eat

We’re not just looking for a “hire” we’re looking for a fellow dreamer-doer who believes that good food can change the world. If you’re excited by the idea of building from zero, experimenting with bold ideas, and getting your hands dirty (in millet flour, of course), this is your role.