Sales Manager
Ivee Gems and Jewellery Pvt Ltd
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Job summary
Ivee Gems and Jewellery Pvt Ltd in Mumbai is seeking an experienced Sales Manager cum Jewellery Consultant to drive jewellery sales, handle customer consultations and manage leads.
You will advise on lab-grown diamonds, engagement rings and bespoke pieces, explain 4Cs, certification, pricing and customization, and lead a small team to achieve monthly and yearly targets while delivering a premium customer experience.
Qualifications
- Bachelor's degree in Business, Marketing or related field.
- 3-7 years of jewellery sales experience.
- Experience in diamond jewellery, lab-grown diamonds, luxury jewellery or premium retail.
- Strong communication and interpersonal skills.
- Good knowledge of diamonds and jewellery.
- Proven ability to achieve sales targets.
- Strong negotiation and closing skills.
- Customer-oriented approach.
- Comfortable handling high-value customers.
- Good knowledge of WhatsApp, CRM, Excel and basic computer applications.
Responsibilities
- Handle inquiries via phone, WhatsApp, social media, walk-ins.
- Convert leads into sales and achieve targets.
- Maintain records of leads, follow-ups and orders.
- Guide customers on lab-grown diamonds and engagement jewellery.
- Coordinate with production/design teams for orders and timelines.
Skills
Education
Tools
Job description
Industry: Lab-Grown Diamonds / Jewellery
Location: JIH, Mumbai
Job Type: Full-Time | On-Site
Working Days: Monday to Saturday
Weekly Off: Sunday
Working Hours: 10:00 AM to 7:00 PM
We are looking for an experienced and customer-focused Sales Manager cum Jewellery Consultant to manage jewellery sales, handle customer consultations and drive revenue for our lab-grown diamond business.
The candidate will be responsible for understanding customer requirements, recommending suitable jewellery and diamonds, handling enquiries and appointments, converting leads into sales, and maintaining long-term customer relationships.
The ideal candidate should have strong sales, communication and jewellery product knowledge, with the ability to confidently explain diamonds, lab-grown diamonds, jewellery designs, pricing and customization options to customers.
- Handle incoming customer enquiries through phone, WhatsApp, social media, website and walk-ins/appointments.
- Convert leads and enquiries into successful sales.
- Achieve monthly and yearly sales targets.
- Follow up with prospective customers regularly.
- Maintain a proper record of leads, follow-ups and sales.
- Identify new business opportunities and potential customers.
- Develop long-term relationships with customers.
- Understand customer preferences, requirements and budget.
- Guide customers in selecting suitable:
- Lab-grown diamonds
- Engagement rings
- Solitaire rings
- Wedding jewellery
- Earrings
- Bracelets
- Necklaces
- Custom jewellery
- Explain diamond specifications such as 4Cs - Cut, Colour, Clarity and Carat.
- Explain the difference between lab-grown and natural diamonds in a clear and professional manner.
- Explain diamond certification, including IGI/GIA certification where applicable.
- Recommend suitable diamond shapes, sizes, colours and clarities based on customer requirements.
- Assist customers with jewellery customization and design selection.
- Provide a premium and personalized customer experience.
- Handle customers professionally from the first enquiry until order completion.
- Understand customer expectations and provide appropriate product recommendations.
- Handle customer questions regarding pricing, quality, certification, delivery and customization.
- Coordinate with production and design teams to provide accurate information to customers.
- Ensure timely communication with customers regarding their orders.
- Manage leads received from:
- Google Ads
- Meta Ads
- Website
- Referrals
- Existing customers
- Respond to enquiries promptly.
- Qualify leads based on customer requirements and budget.
- Maintain accurate follow-up records.
- Ensure no genuine lead is missed.
- Track lead-to-sale conversion.
- Manage and guide the sales team where applicable.
- Allocate leads among sales team members.
- Monitor individual sales performance.
- Set daily, weekly and monthly sales targets.
- Conduct regular follow-ups with team members regarding pending leads.
- Train team members on product knowledge and customer handling.
- Motivate the team to achieve sales targets.
The candidate should develop strong knowledge of:
- Lab-grown diamonds
- Diamond 4Cs
- Diamond shapes and cuts
- Diamond certification
- Gold purity and hallmarks
- 14K / 18K gold
- Jewellery designs
- Diamond jewellery pricing
- Custom jewellery
- Jewellery manufacturing process
- Jewellery care and maintenance
The candidate should be able to confidently explain these details to customers in a simple and understandable manner.
- Understand customer requirements for customized jewellery.
- Coordinate with designers for custom designs.
- Explain design options and modifications to customers.
- Prepare quotations based on product specifications.
- Coordinate with the production team regarding timelines.
- Keep customers updated throughout the customization process.
- Prepare and confirm customer orders.
- Verify product specifications before confirming the order.
- Coordinate with the Accounts team regarding advance payments and balance payments.
- Coordinate with production for order status.
- Ensure timely delivery commitments.
- Follow up for pending payments where required.
- Maintain customer database and purchase history.
- Follow up with existing customers for repeat purchases.
- Develop referral opportunities.
- Contact customers for new collections, offers and special occasions.
- Build strong long-term relationships with high-value customers.
Prepare regular reports covering:
- Daily sales
- Monthly sales
- Lead generation
- Lead conversion
- Pending leads
- Follow-ups
- Customer appointments
- Order status
- Sales target vs. achievement
- Revenue generated
- Conversion rate
- Bachelor's degree in Business, Marketing, Commerce or a related field preferred.
- 3-7 years of experience in jewellery sales preferred.
- Experience in diamond jewellery, lab-grown diamonds, luxury jewellery or premium retail will be highly preferred.
- Strong communication and interpersonal skills.
- Good knowledge of diamonds and jewellery.
- Proven ability to achieve sales targets.
- Strong negotiation and closing skills.
- Customer-oriented approach.
- Comfortable handling high-value customers.
- Good knowledge of WhatsApp, CRM systems, Excel and basic computer applications.
- Jewellery Sales
- Diamond Knowledge
- Lab-Grown Diamond Knowledge
- Jewellery Consultation
- Lead Conversion
- Customer Relationship Management
- Negotiation
- Sales Closing
- Team Management
- Follow-up Management
- CRM
- MS Excel
- WhatsApp Business
The ideal candidate should be:
- Confident and well-spoken
- Presentable and professional
- Customer-focused
- Persuasive without being aggressive
- Target-oriented
- Good at building relationships
- Patient while dealing with customers
- Honest and trustworthy
- Detail-oriented
- Proactive in follow-ups
- Comfortable handling premium/high-value customers
The candidate will be evaluated on:
- Monthly sales achievement
- Lead-to-sale conversion rate
- Number of qualified leads converted
- Average order value
- Customer appointment conversion
- Repeat customer sales
- Customer satisfaction
- Follow-up efficiency
- Sales team performance
- Achievement of monthly and yearly targets
PositionSales Manager cum Jewellery ConsultantIndustryLab-Grown Diamond / JewelleryLocationJIH, MumbaiEmployment TypeFull-TimeWork ModeOn-SiteWorking DaysMonday to SaturdayWeekly OffSundayWorking Hours10:00 AM - 7:00 PMExperience3-7 Years PreferredReporting
Reports To: Management / Sales Head
Salary: As per experience, skills and suitability for the role.
Incentives: Performance-based incentives/commission may be provided based on sales achievement.
Candidates with experience in diamond jewellery, lab-grown diamonds, luxury jewellery or high-value retail sales will be preferred.
Pay: ₹30,000.00 - ₹35,000.00 per month
Work Location: In person
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