Sales Manager

Cadila Pharmaceuticals Limited; Kolkata District; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

Cadila Pharmaceuticals Limited seeks a dynamic Sales Manager to lead a team of ABMs and Field Officers across the region. Drive monthly, quarterly, and annual sales targets, strengthen distributor coordination, and ensure optimal product availability through accurate forecasting.

The role emphasizes branding, KOL engagement, and the agile execution of marketing initiatives while maintaining compliance and strong leadership in a competitive market.

Qualifications

• Experience in pharma regional sales and channel management.
• Strong ability to lead ABMs and field staff to meet targets.
• Proven track record in strategic planning and execution.

Responsibilities

• Drive regional sales and ensure brand-wise achievement with focus on priority brands.
• Lead and mentor ABMs and FOs; monitor productivity and compliance.
• Develop KOLs and key customers; track ROI of strategic programs.
• Translate marketing programs into regional action plans and monitor execution.

Skills

Regional Sales Strategy

Target Achievement

Leadership & Performance

KOL & Key Account Mgmt

Job description

Job Description:

Role Objective:The Sales Manager will be responsible for achieving the budgeted sales targets of the assigned region by leading, guiding, and developing a team of Area Business Managers (ABMs) and Field Officers (FOs). The role focuses on strategic business growth, brand development, KOL management, distribution effectiveness, and strong execution of marketing initiatives through structured planning and monitoring.

Principal Tasks & Responsibilities

1. 1. Regional Sales & Business AchievementDrive achievement of monthly, quarterly, and annual regional sales targets.Ensure brand-wise sales achievement with special focus on priority/Aatmanirbhar brands.Ensure each ABM and FO achieves territory targets and improves overall productivity.Maintain business hygiene by reducing sales returns and minimizing expiries.Ensure accurate forecasting for uninterrupted product availability.Strengthen coordination with distributors and channel partners.Ensure achievement of collection and receivables targets.Take corrective actions for slow-moving or underperforming products.Drive balanced growth across therapy segments.
2. 2. Leadership & Team DevelopmentLead, coach, and mentor ABMs to drive high performance.Monitor field productivity metrics:Minimum Doctor Call Average of 1295%+ MCR coverage95% KOL coverageConduct regular field visits and joint working to improve execution quality.Build a performance-driven and compliant sales culture.Ensure manpower planning, retention, and capability development.
3. 3. KOL & Key Customer DevelopmentDevelop and sustain strong relationships with KOLs and key customers.Support implementation of strategic alliance programs to maximize ROI.Periodically track KOL contribution and initiate corrective interventions.Personally engage with high-value customers to strengthen brand positioning.
4. 4. Marketing & Strategy ExecutionEnsure effective implementation of marketing programs (CMEs, symposiums, brand campaigns).Translate business strategy into regional action plans.Track implementation effectiveness and close execution gaps.Monitor team performance and compliance through Phyzii reporting.Implement local strategies in alignment with national business objectives.

Key Skills & Competencies

Regional Sales Strategy & Target AchievementLeadership & Performance ManagementBusiness Forecasting & Distribution ManagementKOL & Key Account ManagementData Analysis & Decision MakingExecution Excellence & Compliance Orientation

Requirements: