Sales Manager

Cadila Pharmaceuticals Limited; Bhopal; On-site; INR 1,500,000 - 2,500,000; Full time

Job summary

Cadila Pharmaceuticals Limited in India seeks a regional sales leader to drive monthly, quarterly, and annual sales targets across the region. The role focuses on prioritizing Aatmanirbhar brands, coaching ABMs, and strengthening distributor relationships to improve coverage and reduce returns.

The ideal candidate will lead KOL engagement, coordinate with marketing to implement CMEs and campaigns, and ensure compliant, performance-driven field execution.

Qualifications

• Experience in regional sales leadership and driving targets.
• Strong ability to coach field teams and improve productivity.
• Proficiency in market analysis, forecasting, and distributor coordination.
• Track record of managing key customers and KOL relationships.

Responsibilities

• Drive monthly, quarterly, and annual regional sales targets.
• Forecast product availability and ensure timely delivery.
• Strengthen distributor and channel partner coordination to improve coverage.
• Develop and mentor ABMs; monitor field productivity and compliance.
• Lead KOL & key customer development initiatives to maximize ROI.
• Translate marketing programs into regional action plans and measure impact.

Skills

Regional sales strategy

Leadership & performance management

Business forecasting

KOL & key account management

Data analysis

Execution & compliance

Job description

Job Description

Principal Tasks & Responsibilities

• Regional Sales & Business Achievement
  • Drive achievement of monthly, quarterly, and annual regional sales targets.
  • Ensure brand-wise sales achievement with special focus on priority/Aatmanirbhar brands.
  • Ensure each ABM and FO achieves territory targets and improves overall productivity.
  • Maintain business hygiene by reducing sales returns and minimizing expiries.
  • Ensure accurate forecasting for uninterrupted product availability.
  • Strengthen coordination with distributors and channel partners.
  • Ensure achievement of collection and receivables targets.
  • Take corrective actions for slow-moving or underperforming products.
  • Drive balanced growth across therapy segments.
• Leadership & Team Development
  • Lead, coach, and mentor ABMs to drive high performance.
  • Monitor field productivity metrics:Minimum Doctor Call Average of 1295%+ MCR coverage95% KOL coverage
  • Conduct regular field visits and joint working to improve execution quality.
  • Build a performance-driven and compliant sales culture.
  • Ensure manpower planning, retention, and capability development.
• KOL & Key Customer Development
  • Develop and sustain strong relationships with KOLs and key customers.
  • Support implementation of strategic alliance programs to maximize ROI.
  • Periodically track KOL contribution and initiate corrective interventions.
  • Personally engage with high-value customers to strengthen brand positioning.
• Marketing & Strategy Execution
  • Ensure effective implementation of marketing programs (CMEs, symposiums, brand campaigns).
  • Translate business strategy into regional action plans.
  • Track implementation effectiveness and close execution gaps.
  • Monitor team performance and compliance through Phyzii reporting.
  • Implement local strategies in alignment with national business objectives.

Key Skills & Competencies

• Regional Sales Strategy & Target Achievement
• Leadership & Performance Management
• Business Forecasting & Distribution Management
• KOL & Key Account Management
• Data Analysis & Decision Making
• Execution Excellence & Compliance Orientation

Requirements