Sales Manager

Luxury Ride Karnal; Karnal; On-site; INR 400,000 - 1,100,000; Full time

Job summary

Luxury Ride Karnal is seeking a seasoned sales professional to drive new and pre-owned luxury car sales. You will handle enquiries, present vehicles, and conduct test drives while guiding customers from enquiry to delivery.

The role demands strong communication, negotiation and relationship-building skills, plus knowledge of car features, pricing and documentation. You will maintain CRM records and strive to exceed monthly and quarterly targets in a premium showroom environment.

Qualifications

• 5-10 years of experience in automobile/car sales.
• Experience with luxury or premium car brands/dealerships is highly preferred.
• Experience in New/pre-owned luxury car sales will be an added advantage.
• Graduate in any discipline preferred.

Responsibilities

• Handle walk-in, online and reference-based customer enquiries.
• Understand customer requirements and recommend suitable luxury/pre-owned vehicles.
• Explain vehicle features, specifications, pricing and benefits professionally.
• Arrange and conduct vehicle presentations and test drives.
• Follow up with leads regularly through calls, WhatsApp and other channels.
• Negotiate with customers and close sales within company guidelines.
• Achieve assigned monthly and quarterly sales targets.
• Build long-term relationships with premium customers for repeat and referral business.
• Coordinate with Finance, Insurance, RTO, Service and Delivery teams for smooth deal closure.
• Maintain accurate customer records and update the CRM/sales tracker regularly.
• Maintain professional showroom standards and deliver an excellent customer experience.
• Stay updated on luxury car models, market prices, competitors and customer trends.

Skills

Communication

Negotiation

Interpersonal skills

Relationship-building

Presentable

Automotive knowledge

Education

Bachelor’s degree preferred

Tools

CRM

Job description

Key Responsibilities

• Handle walk-in, online and reference-based customer enquiries.
• Understand customer requirements and recommend suitable luxury/pre-owned vehicles.
• Explain vehicle features, specifications, pricing and benefits professionally.
• Arrange and conduct vehicle presentations and test drives.
• Follow up with leads regularly through calls, WhatsApp and other channels.
• Negotiate with customers and close sales within company guidelines.
• Achieve assigned monthly and quarterly sales targets.
• Build long-term relationships with premium customers for repeat and referral business.
• Coordinate with Finance, Insurance, RTO, Service and Delivery teams for smooth deal closure.
• Maintain accurate customer records and update the CRM/sales tracker regularly.
• Maintain professional showroom standards and deliver an excellent customer experience.
• Stay updated on luxury car models, market prices, competitors and customer trends.

Candidate Profile

Mandatory / Preferred:

• 5-10 years of experience in automobile/car sales.
• Experience with luxury or premium car brands/dealerships is highly preferred.
• Experience in New/ pre-owned luxury car sales will be an added advantage.
• Graduate in any discipline preferred.
• Excellent communication, negotiation and interpersonal skills.
• Strong customer-handling and relationship-building ability.
• Target-oriented, confident and professionally presentable.
• Good knowledge of cars, features, variants and pricing.
• Basic knowledge of car finance, insurance and documentation.
• Valid driving licence and ability to drive cars is preferred.

Key Performance Indicators (KPIs)

• Monthly Sales Target Achievement
• Lead Conversion Ratio
• Test Drive to Booking Conversion
• Booking to Delivery Conversion
• Customer Follow-up & CRM Discipline
• Customer Satisfaction
• Repeat & Referral Sales

Ideal Candidate:

A sales professional who understands luxury customers, premium vehicles and relationship-based selling, and can independently take a customer from enquiry to final delivery.