Zonal Sales Manager

Idam Natural Wellness; New Delhi; On-site; INR 1,800,000 - 3,600,000; Full time

Job summary

Idam Natural Wellness is seeking a results-driven Zonal Sales Manager (General Trade) for Delhi. The role oversees sales performance, leads a sales team, and manages distributors to expand brand presence across perfume, skincare, and FMCG sectors.

Ideal candidates will have 10+ years in sales management with strong leadership, CRM proficiency, and data-driven decision-making. MBA is preferred. This is a on-site position reporting to the Regional Sales Manager.

Qualifications

• Bachelor's degree in business administration, Marketing, or a related field (MBA preferred).
• Proven experience (typically 10+ years) in a sales management role, with a focus on general trade.
• Strong understanding of sales principles, customer relationship management, and market dynamics.
• Excellent leadership, communication, and interpersonal skills.
• Ability to analyze sales data, generate reports, and make data-driven decisions.

Responsibilities

• Sales Strategy & Execution: Develop and implement territory sales plans to achieve revenue, distribution, and market share targets.
• Team Management: Lead, coach, and monitor Sales Officers/Representatives to ensure target achievement.
• Channel & Distributor Management: Appoint and manage distributors; ensure stock availability and smooth supply chain operations.
• Sales Performance Monitoring: Track sales volume, productivity, and market penetration; prepare reports, forecasts, and action plans.
• Market Expansion & Visibility: Identify new market opportunities and expand distribution reach; execute promotions and branding initiatives.

Skills

Sales management

Leadership

Communication

Interpersonal skills

Data-driven decisions

Sales analytics

Education

Bachelor/MBA preferred

Tools

CRM

Job description

Job Description

Job Title: Zonal Sales Manager - General Trade

Brand- Kenaz

Location: Delhi

Reports To: Regional Sales Manager

Preferred industry experience: Perfume / Skincare / FMCG

About the Role

We are seeking a motivated and results-driven ZSM to oversee and drive sales performance across our general trade channels. The ideal candidate will have a proven track record in sales management, a strong understanding of the general trade market, and excellent leadership skills.

Key Responsibilities:

1. Sales Strategy & Execution

• Develop and implement territory sales plans to achieve revenue, distribution, and market share targets.
• Drive primary and secondary sales across General Trade for the perfumes portfolio.

2. Team Management

• Lead, coach, and monitor Sales Officers/Representatives to ensure target achievement.
• Set clear KPIs and conduct regular performance reviews.

3. Channel & Distributor Management

• Appoint and manage distributors; ensure stock availability and smooth supply chain operations.
• Strengthen relationships with retailers and key accounts to enhance brand presence.

4. Sales Performance Monitoring

• Track sales volume, productivity, and market penetration.
• Prepare regular sales reports, forecasts, and action plans.

5. Market Expansion & Visibility

• Identify new market opportunities and expand distribution reach.
• Execute promotional activities, schemes, and branding initiatives to boost visibility.

Qualifications:

• Bachelors degree in business administration, Marketing, or a related field (MBA preferred).
• Proven experience (typically 10+ years) in a sales management role, with a focus on general trade.
• Strong understanding of sales principles, customer relationship management, and market dynamics.
• Excellent leadership, communication, and interpersonal skills.
• Ability to analyze sales data, generate reports, and make data-driven decisions.