Sales Manager

TANQIVA INDIA PVT. LTD.; Greater Noida; On-site; INR 600,000 - 900,000; Full time

Job summary

TANQIVA INDIA PVT. LTD. is seeking an experienced Sales Manager cum CRM to lead sales activities, build new business opportunities, and nurture customer relationships.

You will manage CRM records, prepare quotations, and drive revenue with dealers, distributors, and institutional clients. The role requires strong leadership, negotiation, and communication skills, with a willingness to travel for customer visits and market development; you will report to the management team and coordinate across

Qualifications

• Experience in sales and CRM management.
• Proven ability to manage dealer/distributor networks.
• Strong negotiation and communication skills.
• Proficient in CRM tools and MS Excel.
• Willingness to travel for customer visits and market development.

Responsibilities

• Develop and implement sales strategies to achieve targets.
• Identify and generate new business opportunities.
• Maintain relationships with dealers, distributors, retailers and institutional clients.
• Prepare quotations, negotiate terms, and close sales.
• Maintain CRM records and track leads through the sales cycle.
• Coordinate with internal teams for timely order execution.

Skills

Strong sales

Customer relationship management

CRM software proficiency

Sales pipeline management

Negotiation & communication

Leadership & team management

Lead generation & conversion

Follow-up & relationship-building

MS Excel & MS Office

Sales reporting & MIS

Travel willingness

Tools

CRM software

MS Excel

MS Office

Job description

Role & responsibilities

We are looking for an experienced and result-oriented Sales Manager cum CRM to manage sales activities, develop new business opportunities, maintain strong customer relationships, and ensure effective follow-up with existing and prospective customers. The candidate will be responsible for achieving sales targets while maintaining accurate customer and sales records through CRM.

Sales & Business Development

• Develop and implement effective sales strategies to achieve company sales targets.
• Identify and generate new business opportunities through market research, networking, dealer/distributor development, and direct customer visits.
• Develop and maintain relationships with dealers, distributors, retailers, contractors, plumbers, builders, project customers, and institutional clients.
• Generate leads, understand customer requirements, prepare quotations, negotiate commercial terms, and close sales.
• Expand the companys market presence and develop new territories.
• Monitor market trends, competitor activities, pricing, and customer requirements.
• Prepare sales forecasts, business plans, and regular sales reports.
• Ensure timely achievement of monthly, quarterly, and annual sales targets.

CRM & Customer Relationship Management

• Maintain and regularly update the CRM database with customer, lead, enquiry, quotation, order, and follow-up information.
• Track leads and opportunities throughout the complete sales cycle.
• Ensure timely follow-up with prospective and existing customers.
• Maintain records of customer interactions, meetings, calls, enquiries, and quotations.
• Monitor lead conversion, customer retention, repeat orders, and sales pipeline.
• Handle customer queries, complaints, and service-related issues professionally.
• Coordinate with internal departments to ensure timely resolution of customer requirements.
• Prepare CRM reports and provide management with accurate information regarding sales performance and customer status.

Team & Sales Coordination

• Manage and guide the sales team to achieve individual and overall sales targets.
• Set sales targets and monitor team performance.
• Conduct regular sales reviews and provide guidance to team members.
• Coordinate with Production, Purchase, Dispatch, Accounts, and Management for smooth order execution.
• Ensure proper communication between customers and internal departments.

Required Skills

• Strong sales and business development skills.
• Excellent customer relationship management skills.
• Good knowledge of CRM software and sales pipeline management.
• Strong negotiation and communication skills.
• Good leadership and team-handling abilities.
• Ability to generate and convert leads.
• Strong follow-up and relationship-building skills.
• Good knowledge of MS Excel, MS Office, and CRM tools.
• Ability to prepare sales reports, forecasts, and MIS.
• Strong problem-solving and decision-making skills.
• Willingness to travel for customer visits and market development.

Preferred Industry Experience

Candidates from the following industries will be preferred:

• Plumbing & Sanitaryware
• Water Fittings & Water Management Products
• CPVC/UPVC/PVC Products
• Water Purification & Filtration Products
• Building Materials
• Hardware & Construction Products
• Bath Fittings & Sanitary Products
• Pipe & Fittings Industry

Key Performance Indicators (KPIs)

• Monthly/Annual Sales Target Achievement
• New Customer Acquisition
• Lead Conversion Rate
• Dealer/Distributor Development
• Customer Retention & Repeat Orders
• Sales Pipeline Value
• Collection & Outstanding Follow-up
• CRM Data Accuracy
• Customer Complaint Resolution
• Territory/Market Growth

Ideal Candidate: A proactive, target-oriented and customer-focused professional with strong sales experience, excellent communication skills, good CRM knowledge, and the ability to develop new markets and long-term customer relationships.