Sales Executive - Ice Cream/ FMCG

HERITAGE FOODS LIMITED; Chennai District, Vellore; On-site; INR 600,000 - 900,000; Full time

Job summary

HERITAGE FOODS LIMITED is seeking a dynamic sales professional to drive ice cream sales across the assigned territory in Tamil Nadu. You will manage distributors and retailers, ensuring monthly targets and expanding market coverage with strong product visibility.

The role requires graduate-level education with experience in beverage/ice cream sales, plus excellent communication, negotiation and relationship-management skills to grow the retail network and execute market initiatives.

Qualifications

• Graduate with relevant experience in Beverage / Ice Cream / Products sales.
• Experience in handling distributors and retail markets will be preferred.
• Strong communication, negotiation, and relationship-management skills.
• Target-oriented with good market knowledge and execution capability.
• Candidates with relevant experience in Ice Cream sales will have an added advantage.

Responsibilities

• Drive primary and secondary sales of Ice Cream products in the assigned territory.
• Manage distributors, retailers, and key outlets effectively.
• Ensure achievement of monthly sales and distribution targets.
• Expand market coverage and strengthen the retail network.
• Ensure product availability, visibility, and merchandising at outlets.
• Monitor competitor activities, market trends, and pricing.
• Build strong relationships with distributors and retailers.
• Ensure timely collection of payments and adherence to company policies.
• Execute promotional activities and market initiatives.

Skills

Ice Cream sales

Distributor management

Retail market knowledge

Communication

Negotiation

Relationship management

Education

Graduate

Job description

Role & responsibilities

• Drive primary and secondary sales of Ice Cream products in the assigned territory.
• Manage distributors, retailers, and key outlets effectively.
• Ensure achievement of monthly sales and distribution targets.
• Expand market coverage and strengthen the retail network.
• Ensure product availability, visibility, and merchandising at outlets.
• Monitor competitor activities, market trends, and pricing.
• Build strong relationships with distributors and retailers.
• Ensure timely collection of payments and adherence to company policies.
• Execute promotional activities and market initiatives.

Preferred candidate profile

• Graduate with relevant experience in Beverage / Ice Cream / Products sales.
• Experience in handling distributors and retail markets will be preferred.
• Strong communication, negotiation, and relationship-management skills.
• Target-oriented with good market knowledge and execution capability.
• Candidates with relevant experience in Ice Cream sales will have an added advantage.