Sales Executive/Assistant Manager - Digital Sales

Institut Straumann AG; Gurgaon; On-site; INR 600,000 - 1,000,000; Full time

Job summary

Institut Straumann AG in Gurgaon is seeking a Sales Representative to drive sales of digital dentistry equipment, resins, and software across clinics, labs, and institutions. You will lead demonstrations, manage the full sales cycle from lead to installation, and build long-term relationships to achieve volume growth and market penetration.

You will travel within the territory, hit monthly targets, and collaborate with distributors, service teams, and applications specialists.

Qualifications

• 2–5 years of sales experience in dental equipment, medical devices, or capital equipment.
• Prior experience with digital dentistry, scanners, CAD/CAM, or implants is a strong advantage.
• Willingness to travel extensively within assigned territory.
• Preference will be given to dentists and dental technicians looking to build a career in sales.

Responsibilities

• Identify, target, and develop new business opportunities among dental clinics, labs, and dental institutions
• Conduct in-clinic and virtual product demonstrations and trials
• Manage the complete sales cycle from lead generation to order closure and installation coordination
• Achieving monthly and quarterly sales targets in line with business objectives
• Maintain a strong demo-to-conversion ratio through follow-ups and objection handling
• Coordinate with distributors, service teams, and application specialists for smooth customer onboarding
• Collect market intelligence on competitors, pricing, customer feedback, and emerging trends
• Maintain accurate records of leads, demos, and sales activities in CRM systems
• Participate in conferences, trade shows, roadshows, and marketing activities
• Support post-sales engagement to ensure customer satisfaction and referrals

Skills

Strong communication and presentation

Explain technical products simply

High energy and results oriented

Digital workflows in dentistry

CRM tools and sales reports

Education

Bachelor’s degree in science, Dentistry, CDT, Engineering, or Business

Job description

Role Purpose

The Sales Representative will be responsible for driving the sales of Digital equipment (IOS, Printers etc.), Resins, Software solutions (coDiagnostiX, SmileCloud), planning and guided surgery solutions within the assigned territory by generating leads, conducting product demonstrations, converting prospects into customers, and building long-term relationships with dental clinics, labs, and institutional customers. The role focuses on volume growth, market penetration, and consistent execution.

Key Responsibilities

• Identify, target, and develop new business opportunities among dental clinics, labs, and dental institutions
• Conduct in-clinic and virtual product demonstrations and trials
• Manage the complete sales cycle from lead generation to order closure and installation coordination
• Achieving monthly and quarterly sales targets in line with business objectives
• Maintain a strong demo-to-conversion ratio through follow-ups and objection handling
• Coordinate with distributors, service teams, and application specialists for smooth customer onboarding
• Collect market intelligence on competitors, pricing, customer feedback, and emerging trends
• Maintain accurate records of leads, demos, and sales activities in CRM systems
• Participate in conferences, trade shows, roadshows, and marketing activities
• Support post-sales engagement to ensure customer satisfaction and referrals

Key Performance Indicators (KPIs)

• Units sold per month / quarter
• Number of demos conducted
• Demo-to-order conversion rate
• Territory coverage and new account acquisition
• Accuracy and timeliness of CRM reporting

Required Qualifications & Experience

• Bachelor’s degree in science, Dentistry, CDT, Engineering, or Business. Preference will be given to dentists and dental technicians looking to build a career in sales.
• 2–5 years of sales experience in dental equipment, medical devices, or capital equipment
• Prior experience with digital dentistry, scanners, CAD/CAM, or implants is a strong advantage
• Proven ability to meet or exceed sales targets
• Willingness to travel extensively within assigned territory

Skills & Competencies

• Strong communication and presentation skills
• Ability to explain technical products in a simple, practical manner
• High energy, self-driven, and result-oriented
• Basic understanding of digital workflows in dentistry
• Comfortable working with CRM tools and sales reports