Sales Executive

Sahoo Ji Fnb; Pada; On-site; INR 600,000 - 1,200,000; Full time

Benefits offered by this job

Sales incentives

Performance bonus

Travel allowance

Job summary

Sahoo Ji FnB is seeking a Sales Executive to develop distributors and wholesalers in the assigned territory and drive sales. The role focuses on field sales, channel management and achieving sales targets.

Responsibilities include appointing distributors, expanding market coverage, and ensuring distributor productivity, while pushing products across the beverage and water segments. Strong local market knowledge is prized.

Qualifications

• 13 years of experience in FMCG/Consumer Sales.
• Experience in beverages, packaged drinking water, CSD, juice or related FMCG categories will be an advantage.
• Strong communication, negotiation and relationship-management skills.
• Proven ability to acquire and develop channel partners.
• Target-oriented and comfortable with extensive field work.
• Good knowledge of the local market.

Responsibilities

• Identify, appoint and develop distributors and wholesalers within the assigned territory.
• Generate primary and secondary sales through the appointed channel partners.
• Expand market coverage by developing new territories, markets and retail outlets.
• Maintain regular business with existing distributors and ensure their productivity.
• Drive distribution and sales of Cristal Waves Packaged Drinking Water and Sahooji CSD, Juice & Goli Soda.
• Monitor distributor stock, sales movement, market coverage and outstanding payments.
• Conduct regular market visits and develop strong retailer/channel relationships.
• Implement company pricing, schemes, promotions and sales strategies in the market.
• Track competitor activity, pricing and market developments and report relevant insights.
• Ensure timely collection of outstanding payments and adherence to approved credit terms.
• Submit regular sales, market visit, distributor and collection reports.

Skills

Field sales

Distributor acquisition

Channel management

Negotiation

Communication

Relationship management

MS Excel

Google Sheets

Tools

MS Excel

Google Sheets

Job description

About the Role

Sahoo Ji FnB is looking for a Sales Executive responsible for developing distributors and wholesalers and driving sales through the assigned territory.

The role requires strong field sales, distributor acquisition, market development and channel management capabilities, with a clear focus on achieving sales and collection targets.

Role & responsibilities

Identify, appoint and develop distributors and wholesalers within the assigned territory.

• Generate primary and secondary sales through the appointed channel partners.
• Expand market coverage by developing new territories, markets and retail outlets.
• Maintain regular business with existing distributors and ensure their productivity.
• Drive distribution and sales of Cristal Waves Packaged Drinking Water and Sahooji CSD, Juice & Goli Soda.
• Monitor distributor stock, sales movement, market coverage and outstanding payments.
• Conduct regular market visits and develop strong retailer/channel relationships.
• Implement company pricing, schemes, promotions and sales strategies in the market.
• Track competitor activity, pricing and market developments and report relevant insights.
• Ensure timely collection of outstanding payments and adherence to approved credit terms.
• Submit regular sales, market visit, distributor and collection reports.

Preferred candidate profile

• 13 years of experience in FMCG/Consumer Sales preferred.
• Experience in beverages, packaged drinking water, CSD, juice or related FMCG categories will be an advantage.
• Strong communication, negotiation and relationship-management skills.
• Proven ability to acquire and develop channel partners.
• Target-oriented and comfortable with extensive field work.
• Good knowledge of the local market.
• Basic proficiency in mobile-based sales reporting and MS Excel/Google Sheets.
• Two-wheeler and valid driving licence preferred.

Perks and benefits

• Sales incentives
• Performance bonus
• Travel allowance