Sales executive

Academy Of Computer Education; New Delhi; On-site; INR 450,000 - 550,000; Full time

Job summary

Academy Of Computer Education is seeking a motivated IT Hardware Sales Executive in Delhi NCR to drive sales of laptops, desktops, servers, and related IT hardware. You will identify potential customers across corporate, SME, startups and institutions, handle end-to-end sales from lead generation to order closure, and negotiate terms while maintaining margins.

The role requires 1–5 years of sales experience, a graduate degree, and strong communication and negotiation skills.

Qualifications

• Strong communication and interpersonal skills.
• Proven sales and negotiation abilities.
• Experience in generating leads and closing deals.

Responsibilities

• Generate new leads through cold calling, references, networking, and market visits.
• Understand customer requirements for IT hardware including laptops, desktops, servers, and peripherals.
• Prepare quotations, proposals, and commercial offers.
• Coordinate with vendors and internal teams for pricing, delivery and specs.
• Achieve monthly and quarterly sales targets.

Skills

Excellent communication

Sales and negotiation

Lead generation

CRM / sales tools

MS Office / Excel

Team work

Education

Bachelor's degree

Tools

CRM software

Sales management tools

Job description

Position: IT Hardware Sales Executive

Department: Sales

Industry: IT Hardware & Services

Experience: 1–5 Years

Employment Type: Full-Time

Location: Delhi NCR

About the Role

We are looking for a motivated and result-oriented IT Hardware Sales Executive to drive sales of IT hardware products and services. The candidate will be responsible for generating new business, handling customer requirements, preparing quotations, negotiating with clients, and achieving monthly sales targets.

Key Responsibilities

• Generate new leads through cold calling, references, networking, online platforms, and market visits.
• Understand customer requirements for laptops, desktops, servers, workstations, monitors, printers, networking equipment, accessories, and other IT hardware.
• Promote and sell IT hardware purchase, rental, leasing, and related services.
• Identify potential corporate, SME, startup, and institutional customers.
• Handle end-to-end sales activities from lead generation to order closure.
• Prepare quotations, proposals, and commercial offers based on customer requirements.
• Coordinate with vendors and internal teams for product availability, pricing, delivery, and technical specifications.
• Negotiate pricing and commercial terms with customers while maintaining company margins.
• Develop and maintain strong relationships with existing and prospective clients.
• Follow up regularly with leads, quotations, and pending orders to achieve closures.
• Coordinate with the technical/IT team for product specifications and customer requirements.
• Maintain proper records of leads, customer interactions, quotations, and sales pipelines.
• Achieve assigned monthly and quarterly sales targets.
• Identify opportunities for repeat business, upselling, and cross-selling.
• Monitor market trends, competitor pricing, and customer requirements.
• Ensure timely payment follow-up and coordination with the accounts team where required.

Products & Services

The candidate should be comfortable selling:

• Laptops & Desktops
• Servers & Workstations
• Monitors & Printers
• RAM, SSD, HDD, Batteries, Adapters & Accessories
• Networking Products
• IT Peripherals
• Refurbished/Pre-owned IT Equipment
• Laptop/Desktop/Server Rental Services
• IT Hardware Leasing Solutions
• Annual Maintenance & IT Support Services

Required Skills

• Excellent communication and interpersonal skills.
• Strong sales and negotiation skills.
• Good knowledge of IT hardware products and specifications.
• Ability to understand and explain technical requirements to customers.
• Strong lead-generation and follow-up skills.
• Target-oriented and result-driven approach.
• Good relationship-management skills.
• Basic knowledge of MS Office/Excel and CRM or sales-management tools.
• Ability to work independently as well as with a team.

Qualification

Graduate in any discipline; candidates with a background in IT, Sales, Marketing, or Business Administration will be preferred.

Compensation

Salary: As per experience, skills, and industry standards + Incentives/Performance-Based Benefits.

Key Performance Indicators (KPIs)

• Monthly sales target achievement
• New leads generated
• Customer conversions and closures
• Revenue and gross margin generated
• Customer retention and repeat business
• Follow-up and sales pipeline management