Sales Development Representative (SDR) – B2B Technology Services

Supple Soft Pvt.Ltd.; Gurugram District; On-site; INR 391,000 - 614,000; Full time

Job summary

SuppleSoft Pvt. Ltd. in Gurgaon is seeking an experienced Sales Development Representative (SDR) to build our outbound software development and IT services pipeline across US and international markets.

You will research accounts, contact senior decision-makers, and run multi-channel outreach, including cold calls, emails, and LinkedIn, with a 14-day playbook and KPI-driven targets.

Qualifications

• 5–8 years of B2B SDR/BDR/Inside Sales experience, preferably with US & international markets.
• Excellent spoken and written English.
• Strong cold-calling confidence and persistence.
• Assertive, proactive, and professional personality.
• Ability to communicate with CTOs, founders, and senior executives.
• Good understanding of B2B technology/software services.
• Strong LinkedIn prospecting skills and use of LinkedIn Sales Navigator.
• Ability to conduct detailed company and prospect research.
• Excellent objection-handling and negotiation skills.
• Strong follow-up discipline and KPI-driven mindset.

Responsibilities

• Identify and research potential B2B customers in the US and international markets.
• Build targeted account lists based on SuppleSoft's ICP and tiered segmentation.
• Identify CTOs, CIOs, VPs of Engineering, Product Heads, Founders, IT Directors, and other decision-makers.
• Research companies for technology stacks, hiring activity, funding, expansion, leadership changes, and challenges.
• Prioritize accounts using Tier 1, Tier 2, and Tier 3 segmentation.
• Use LinkedIn Sales Navigator and other platforms for account and contact discovery.
• Execute coordinated outbound outreach: cold calling, email, LinkedIn, InMail, social engagement.
• Execute 14-day multi-channel outbound sequences and write personalized emails.
• Qualify opportunities before transferring to sales/leadership.
• Maintain accurate CRM prospecting and activity data.
• Follow up until prospects are qualified or nurtured.

Skills

Cold calling

English fluency

LinkedIn prospecting

Objection handling

Follow-up discipline

Executive communication

Tools

LinkedIn Sales Navigator

ChatGPT

Claude

Job description

Company: SuppleSoft Pvt. Ltd.

Location: Gurgaon / Gurugram

Work Mode: Work from Office

Experience: 5–8 Years

Employment: Full-Time

Market Focus: US & International B2B Clients & Indian market

About the Role

SuppleSoft is looking for a highly energetic, confident, and result-oriented Sales Development Representative (SDR) to build our outbound sales pipeline for software development, cloud, AI, data engineering, cybersecurity, digital transformation, and IT services.

We need someone who is assertive but professional, comfortable approaching senior decision-makers, and capable of converting cold prospects into qualified business meetings.

This is not simply a lead-generation/data-entry position. The SDR will be responsible for researching accounts, identifying buying signals, creating personalized outreach, cold calling prospects, handling initial objections, and booking qualified meetings.

Key Responsibilities

• Identify and research potential B2B customers in the US and international markets.
• Build targeted account lists based on SuppleSoft's Ideal Customer Profile (ICP).
• Identify CTOs, CIOs, VPs of Engineering, Product Heads, Founders, IT Directors, and other decision-makers.
• Research companies for technology stacks, hiring activity, funding, expansion, leadership changes, and potential technology challenges.
• Prioritize accounts using Tier 1, Tier 2 and Tier 3 account segmentation.
• Use LinkedIn Sales Navigator and other prospecting platforms for account and contact discovery.
• Execute coordinated outreach through:
• Cold calling
• Email
• LinkedIn
• InMail
• Social engagement
• Execute structured 14-day multi-channel outbound sequences.
• Write short, personalized and customer-focused emails.
• Conduct confident cold calls with senior technology decision-makers.
• Handle objections such as:
• "We already have an internal development team."
• "We don't have the budget."
• "This isn't a priority."
• "Send me an email."
• "We already have a technology partner."
• Qualify opportunities before transferring them to the sales/leadership team.
• Maintain accurate prospecting and activity information in CRM.
• Follow up consistently until prospects are qualified, disqualified, or moved into a nurture cycle.

AI & Modern Prospecting

The candidate should be comfortable using modern AI tools such as ChatGPT and Claude for:

• Account research
• Prospect research
• Technology-stack analysis
• Personalized icebreakers
• Email personalization
• Call preparation
• Company summaries
• Objection-handling preparation

Knowledge of lead enrichment, intent-data and prospecting tools will be an advantage.

Required Skills

We are specifically looking for someone with:

• 5–8 years of B2B SDR/BDR/Inside Sales experience, preferably with significant exposure to US and international markets.
• Excellent spoken and written English.
• Strong cold-calling confidence.
• An assertive, proactive and persistent personality.
• Ability to communicate comfortably with CTOs, founders and senior executives.
• Good understanding of B2B technology/software services.
• Strong LinkedIn prospecting skills.
• Experience with LinkedIn Sales Navigator.
• Ability to conduct detailed company and prospect research.
• Good objection-handling and negotiation skills.
• Strong follow-up discipline.
• Ability to work with targets and measurable KPIs.

Experience selling software development, cloud, AI, data, DevOps, cybersecurity, SaaS, IT consulting, or technology services will be strongly preferred.

Account Strategy

• Ideal Customer Profile development
• Account scoring and prioritization
• Tier 1/2/3 account strategy
• Buying-intent identification
• Technology trigger identification
• Buying committee mapping

Modern Prospecting

• LinkedIn Sales Navigator
• AI-assisted prospecting
• Account research
• Personalized email creation
• Multi-channel outreach
• 14-day outbound sequences

Cold Calling

• 30-second cold-call opener
• Tone, pacing and mirroring
• Discovery questions
• Objection handling
• LAER framework
• Live roleplays
• Call reviews and coaching

The SDR will also receive a customized outbound playbook, cold-calling scripts, objection-handling framework, account-prioritization matrix and recorded training material.

Performance Expectations

The SDR will be measured primarily on quality pipeline creation rather than simply the number of calls made.

Key KPIs will include:

• Target accounts researched
• Decision-makers identified
• Calls completed
• Personalized emails sent
• LinkedIn engagement
• Conversations generated
• Qualified meetings booked
• Meeting attendance rate
• Qualified opportunities generated
• Pipeline value influenced

Compensation Structure

Fixed Salary: ₹35,000–₹55,000/month depending on experience.

Performance Incentives: Additional monthly incentives based on qualified meetings, opportunities and converted business.

For candidates with strong US technology-sales experience and an established track record, compensation can be considered separately.

Ideal Candidate

We want someone who doesn't hesitate to pick up the phone.

The right person should be curious enough to research a CTO before contacting them, confident enough to start a conversation, intelligent enough to understand the prospect's technology problem, and persistent enough to follow up professionally.

• Location: Gurgaon | Full-Time | Work from Office | Hybrid