Sales Coordinator

Creative Tooling Soutions

Bengaluru

On-site

INR 180,000 - 250,000

Full time

14 days+
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Benefits offered by this job

Sales incentives
Annual bonus

Job summary

Creative Tooling Soutions is seeking a Telecaller in Bengaluru to manage distributor and retailer follow-ups, drive repeat orders, check stock levels, and ensure timely payments. The role emphasizes daily KPI targets and close coordination with field sales, aiming to expand the distribution network in the FMCG sector.

Ideal candidates should have strong telephone communication, Kannada proficiency, and basic English/Hindi, with a sales mindset and good organizational skills.

Qualifications

  • Experience in telecalling or sales is beneficial.

Responsibilities

  • Distributor follow-up: Call every distributor regularly, take repeat orders, check stock levels, identify fast/slow-moving SKUs, follow up on pending orders, confirm dispatch/delivery, follow up for payments, maintain distributor payment due dates, escalate delayed payments, inform about schemes and new products.
  • Retailer follow-up: Call existing retailers regularly, check stock availability, ask for next order timing, generate repeat orders, identify non-ordering retailers, coordinate replenishment with field sales, follow up after delivery, record retailer complaints, identify potential new retailers and pass to field sales.
  • Payment collection follow-up: maintain daily outstanding report.
  • Daily KPIs: 50-80 meaningful calls/day, distributor follow-ups 100%, pending payments 100%, retailer follow-ups 30-50/day, orders generated, order value, payment commitments, payments collected, new retailer leads, pending complaints resolved/escalated.
  • Broader FMCG framework: emphasis on sales calls, receivables, retailer relationships, and use of tech/reporting tools.

Skills

Excellent telephone communication
Good Kannada
Basic English
Basic Hindi
Confidence speaking with distributors
Ability to politely ask for payment
Good convincing ability
Basic Excel knowledge
WhatsApp knowledge
Ability to maintain customer records
Good follow-up discipline
Sales mindset
Patience
Ability to handle rejection
Good memory/organization

Job description

Role & responsibilities

Distributor follow-up

  • Call every distributor regularly.
  • Take repeat orders.
  • Check current stock levels.
  • Identify fast-moving and slow-moving SKUs.
  • Follow up on pending orders.
  • Confirm whether orders have been dispatched/delivered.
  • Follow up for outstanding payments.
  • Maintain distributor-wise payment due dates.
  • Escalate delayed payments to the Sales Manager/management.
  • Inform distributors about schemes, offers and new products.

Retailer follow-up

This can become particularly valuable as your distribution network grows.

The caller should:

  • Call existing retailers regularly.
  • Check whether stock is available.
  • Ask when they need the next order.
  • Generate repeat orders.
  • Identify retailers who have stopped ordering.
  • Find out why they stopped buying.
  • Coordinate with the field salesman/distributor for replenishment.
  • Follow up after delivery.
  • Record retailer complaints.
  • Identify potential new retailers and pass them to the field sales team.

The broader FMCG sales framework also emphasizes sales calls, handling receivables, building retailer relationships and using technology/reporting tools.

Payment collection follow-up

For every distributor:

Invoice Due date Reminder Payment commitment Payment received Update records

The telecaller should maintain a daily outstanding report.

Daily KPIs

  • 50 to 80 meaningful calls/day
  • Distributor follow-ups completed: 100%
  • Pending payment follow-ups: 100%
  • Retailer follow-ups: 30 to 50/day
  • Orders generated
  • Order value generated
  • Payment commitments obtained
  • Payments collected
  • New retailer leads generated
  • Pending complaints resolved/escalated
Preferred candidate profile
  • Excellent telephone communication
  • Good Kannada
  • Basic English
  • Basic Hindi
  • Confidence speaking with distributors
  • Ability to politely ask for payment
  • Good convincing ability
  • Basic Excel knowledge
  • WhatsApp knowledge
  • Ability to maintain customer records
  • Good follow-up discipline
  • Sales mindset
  • Patience
  • Ability to handle rejection
  • Good memory/organization
Perks and benefits

Sales incentives, Annual bonus

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