Sales & Business Development Executive – Laboratory Instruments

OHMETRON; Vadodara; On-site; INR 223,000 - 335,000; Full time

Benefits offered by this job

Performance-based incentives

Job summary

Ohmetron - Igneous Technologies Pvt. Ltd. is seeking a Sales & Business Development Executive for laboratory instruments in Gujarat.

This field-based role involves regular customer visits, product demonstrations, dealer development, and lead generation to achieve sales targets. The ideal candidate has 2-3+ years of experience in instrument sales and a life-sciences background (Biotechnology, Microbiology, or related).

Qualifications

• 2-3+ years in sales of laboratory instruments or related products.
• Educational background in Biotechnology, Microbiology, or related life-science field.

Responsibilities

• Generate new business opportunities through field visits and referrals.
• Visit pharmaceutical companies, microbiology labs, research institutions, and universities.
• Conduct product demonstrations and technical presentations at customer sites.
• Prepare quotations and follow up on enquiries and proposals.
• Build and maintain relationships with customers, dealers, and decision-makers.

Skills

Field sales

Product demonstrations

Lead generation

Territory development

Customer relationship

Travel willingness

Sales reporting

Communication

Education

B.Sc./M.Sc. in Biotechnology/Life Sciences

Tools

MS Office

Job description

JOB DESCRIPTION

Sales & Business Development Executive - Laboratory Instruments

Company: Ohmetron - Igneous Technologies Pvt. Ltd.

Email - [e-mail]

Job Type: Full-Time

Job Location: Gujarat / Field-Based

Experience: 2-3+ Years

Salary: ₹20,000 - ₹30,000 per month, depending on experience and suitability

Incentives: Performance-based incentives on achievement of sales targets

About the Role

We are looking for a motivated and technically sound Sales & Business Development Executive to join our team at Ohmetron, a manufacturer of laboratory and scientific instruments.

The ideal candidate should have 2-3 years of experience in sales of laboratory instruments, scientific equipment, laboratory consumables, or related products, along with an educational background in Biotechnology, Microbiology, or a related life-science field.

This is a field sales position involving regular customer visits, product demonstrations, dealer development, lead generation, and business development.

Key Responsibilities

• Generate new business opportunities through field visits, cold calling, references, and existing customer networks.
• Visit pharmaceutical companies, microbiology/pathology laboratories, research institutions, universities, colleges, hospitals, dairy industries, and other laboratories.
• Understand customer requirements and recommend suitable laboratory instruments.
• Conduct product demonstrations and technical presentations at customer sites.
• Prepare and follow up on quotations, enquiries, and commercial proposals.
• Develop and maintain strong relationships with customers, consultants, purchase departments, laboratory personnel, and decision-makers.
• Generate leads and convert enquiries into orders.
• Follow up regularly with existing customers for repeat business and new requirements.
• Develop new dealers/distributors and support existing channel partners where required.
• Achieve monthly, quarterly, and annual sales targets.
• Maintain an updated sales pipeline and provide regular updates on leads and opportunities.
• Collect market intelligence regarding competitors, pricing, products, and customer requirements.
• Coordinate with the technical, production, and management teams for customer requirements and order execution.
• Maintain proper records of customer visits, enquiries, follow-ups, and sales activities.
• Submit daily field visit and sales activity reports to management.

Required Qualifications

Education:

• B.Sc./M.Sc. in Biotechnology, Microbiology, Life Sciences, or a related field.
• Candidates with relevant technical education and strong laboratory-instrument sales experience may also be considered.

Experience:

• Minimum 2-3 years of relevant experience in:
• Laboratory instrument sales
• Scientific equipment sales
• Pharma/laboratory equipment sales
• Laboratory consumables
• Scientific/medical equipment distribution

Required Skills

• Good technical understanding of laboratory instruments and their applications.
• Ability to understand customer technical requirements and provide appropriate solutions.
• Strong communication and interpersonal skills.
• Good negotiation and follow-up skills.
• Target-oriented and self-motivated approach.
• Ability to independently handle field sales activities.
• Basic knowledge of MS Office, email, and preparing sales reports.
• Good presentation and product demonstration skills.
• Willingness to travel extensively for customer visits and business development.

Mandatory Requirements

• Valid two-wheeler driving licence.
• Own vehicle / willingness to use a two-wheeler for field visits.
• Willingness to travel regularly within the assigned territory.
• Comfortable working in a field-based sales role.
• Willingness to maintain daily reporting of field activities and customer visits.

Compensation

Salary: ₹20,000 - ₹30,000 per month

Based on experience, technical knowledge, communication skills, and overall suitability.

Incentives: Additional performance-based incentives will be provided upon achievement of defined sales targets.

Preferred Candidate Profile

We are particularly interested in candidates who:

• Have existing contacts within pharma, microbiology, pathology, research, academic, dairy, or laboratory sectors.
• Have experience selling laboratory instruments or scientific equipment.
• Can independently handle customer meetings and product demonstrations.
• Are comfortable with target-based sales.
• Have a strong willingness to travel and develop new markets.
• Can build long-term customer and dealer relationships.

Key Performance Indicators (KPIs)

The selected candidate will be evaluated based on:

• Monthly/quarterly sales achievement.
• New customer and account development.
• Number and quality of customer visits.
• Lead generation and enquiry conversion.
• Dealer/channel development.
• Customer follow-up and relationship management.
• Timely daily reporting.
• Territory development and overall business growth.

If you are technically inclined, enjoy meeting customers, and want to build a career in scientific instrument sales, we would like to hear from you.

OHMETRON - Igneous Technologies Pvt. Ltd.

Plot no.263, Siddhi industrial Infrastructure park, Near MGVCL office, Village: Gugaliyapura, Waghodia-391760, Vadodara

Web Site:- www.ohmetron.comE-Mail:- [e-mail] Land Line: [phone]