Sales & BD Manager

Tatras Data; Delhi; On-site; INR 1,500,000 - 2,600,000; Full time

Job summary

Tatras Data is seeking a strategic Sales & BD Manager in Delhi to lead outbound and inbound efforts for the AI/ data services space. You will design and execute a robust sales plan, manage partnerships, and drive a high-velocity pipeline of enterprise opportunities.

You will collaborate with marketing and leadership to refine ICPs, messaging, and qualification criteria, leveraging tools like LinkedIn Sales Navigator and Apollo to target high-value accounts and craft personalized multi-touch

Qualifications

• 5+ years of experience in B2B sales/BD
• Experience with marketing automation tools especially LinkedIn Sales Navigator
• Website analytics tools familiarity
• Exposure to Zoho CRM and Apollo
• Excellent writing, communication, and storytelling skills.

Responsibilities

• Develop and execute an annual sales strategy aligned with business objectives, revenue goals, and sales priorities.
• Own the sales calendar, sales execution, budgeting, and performance tracking.
• Develop and keep updating a sales playbook, with fresh learnings.
• Work with the marketing & leadership team to refine ICPs, messaging, and qualification criteria as we learn from the market.
• Use tools such as Apollo and LinkedIn Sales Navigator to identify and segment the right prospects.
• Research each contact to ensure every message is personal, sharp, and relevant (product, funding, tech stack, AI initiatives).
• Craft and send multi-touch outbound sequences (email + LinkedIn + occasional video/voice) designed to do one thing: get a reply and set a meeting.
• Run A/B tests on subject lines, hooks, and CTAs; keep what works, kill what doesn’t, without being told.
• Manage CRM and sales automation platforms, ensuring accurate lead tracking, campaign reporting, and sales database management.
• Monitor campaign KPIs and generate actionable insights for continuous optimization.
• Turn successful approaches into repeatable playbooks we can scale (templates, talk tracks, objection handling).
• Manage the workflows from the sales partners, stream-lining the processes; integrating the leads into our CRM
• Cross-fertilize learnings across sales partners and our internal systems, to optimize the processes and results across all our outbound initiatives.

Skills

Sales strategy

Outbound outreach

CRM management

Lead generation

Written communication

Education

Bachelor's degree in Science or Technology

Tools

LinkedIn Sales Navigator

Apollo

Zoho CRM

Website analytics tools

Job description

Qualifications: Bachelor's degree in Science or Technology.

Role Overview

We are seeking a strategic and results-driven Sales & BD Manager to lead and execute sales initiatives that drive lead generation, and business growth. The ideal candidate has experience in B2B technology services marketing, understands AI/ML trends, and can develop & execute compelling outbound sales plans to deliver a robust pipeline of enterprise deals.

Key Responsibilities

• Develop and execute an annual sales strategy aligned with business objectives, revenue goals, and sales priorities.
• Own the sales calendar, sales execution, budgeting, and performance tracking.
• Develop and keep updating a sales playbook, with fresh learnings.
• Work with the marketing & leadership team to refine ICPs, messaging, and qualification criteria as we learn from the market.
• Use tools such as Apollo and LinkedIn Sales Navigator to identify and segment the right prospects
• Research each contact to ensure every message is personal, sharp, and relevant (product, funding, tech stack, AI initiatives).
• Craft and send multi-touch outbound sequences (email + LinkedIn + occasional video/voice) designed to do one thing: get a reply and set a meeting.
• Run A/B tests on subject lines, hooks, and CTAs; keep what works, kill what doesn’t, without being told.
• Manage CRM and sales automation platforms, ensuring accurate lead tracking, campaign reporting, and sales database management.
• Monitor campaign KPIs and generate actionable insights for continuous optimization.
• Turn successful approaches into repeatable playbooks we can scale (templates, talk tracks, objection handling).
• Manage the workflows from the sales partners, stream-lining the processes; integrating the leads into our CRM
• Cross-fertilize learnings across sales partners and our internal systems, to optimize the processes and results across all our outbound initiatives.

In-bound sales

• Manage the website in terms of leads, time spent, downloads, forms filled etc
• Generate weekly inbound lists and follow up with prospects – researching them, messaging, setting up meetings, etc.
• Partnership with the Marketing team:
• Help develop and modify sales enablement assets including pitch decks, solution one-pagers, case studies, proposal templates, brochures, and customer presentations.
• Collaborate closely with the marketing team to create account-based marketing campaigns, align messaging, and improve sales outreach.

Experience

• 5+ years of experience in B2B sales/BD, preferably in AI, data science, or enterprise technology solutions.
• Experience with
• Marketing automation tools especially LinkedIn Sales Navigator
• Website analytics tools
• Preferred exposure (good to have) to ZOHO CRM and Apollo
• Excellent writing, communication, and storytelling skills.
• Familiarity with US business culture (you’ve booked and run meetings there before).
• Experience of managing/ working with external sales partner organisations would be good to have
• Ability to collaborate cross-functionally with marketing, product, and leadership teams.
• Knowledge of AI/ML industry trends and ability to translate complex topics into compelling sales pitch/ conversations.
• Innovative AI Focus: Be part of a cutting-edge company driving AI transformation.
• You’ll be at the front of conversations with companies that are serious about AI – not just following a generic script.
• High Impact Role: Directly shape the sales/BD strategy of a fast-growing AI services firm.
• You will work directly with the founders & senior leadership and see the impact of every meeting you book.
• Growth Opportunity: Join a team where your ideas and leadership will drive real business outcomes.