Field Sales Management Asst Coord

PepsiCo Inc.; Durgapur; On-site; INR 350,000 - 520,000; Full time

Job summary

PepsiCo Inc. in India seeks a Commercial Executive to support distributor networks across West Bengal, driving sales growth and market share.

You will coach PSRs, plan routes, and ensure stock availability while aligning with joint business plans to enhance PepsiCo presence in the region.

Qualifications

• Experience in FMCG sales and distribution models.
• Proficient in Excel, Word, and Outlook.
• Local language knowledge and basic English.

Responsibilities

• Deliver monthly secondary targets and drive gross revenue growth.
• Plan routes to improve productivity and distribution reach.
• Increase outlet count and SKU coverage to improve weighted distribution.
• Ensure stock availability and execute planograms.
• Build market relationships to maximize customer satisfaction.
• Coach PSRs and set monthly targets; monitor performance.
• Recruit and retain sales reps; manage distributor health and FIFO.

Skills

FMCG Sales

Local language

Basic English

ROI data modeling

Tools

Excel

Outlook

Job description

Overview

CE handles single/multiple distributors ranging over different scale of business. They are the representation of PepsiCo in market who is responsible for planning, deploying and executing joint business plans and driving sustainable sales capability. The CE will help distributor expand their business by coaching and working with the DB and/or the team of sales representatives. They will be instrumental in resolving market challenges and ensuring incremental business.

Responsibilities

• Market
  • Delivering Secondary monthly targets and Gross Revenue growth
  • Planning routes efficiently to increase productivity
  • Increase Net Distribution by increasing number of outlet served
  • Increases Weighted Distribution by increasing SKU count in existing outlets
  • Ensuring stock availability and Rack Execution as per planogram
  • Relationship building in the market to maximize customer satisfaction
• Training & Communication
  • One-on-One training of PSRs to develop business understanding & sales capability
  • Monthly target setting for each salesperson
  • Works with salesperson in market to coach them on market execution
  • Monitors salesperson performance using regular sales reports
  • Communicates incentives and motivates salesperson to achieve targets
• Distributor
  • Distributor/Hub/Spokes appointment and retirement for territories
  • Managing DB health (ROI) by ensuring adherence to Joint Business plan
  • Jointly responsible for recruitment and retention of sales representatives
  • Minimizing expiry/stales by ensuring FIFO and stacking norms of products
  • Tracking correct and timely delivery of orders in the market
  • Ensuring food compliance of every distributor
  • Facilitating development of distributor on PepsiCo sales competencies

Qualifications

• Knowledge 1. FMCG Sales and Distribution Model
• Computer – Excel, Word, Outlook
• Local language (good to have) and Basic English
• Data proficiency – ROI Model