Sales and Marketing Analyst

CapitalXB; Mumbai; On-site; INR 450,000 - 750,000; Full time

Job summary

CapitalXB is seeking a Marketing Executive in Mumbai with 3-5 years of experience in social media marketing and digital campaigns. You will drive brand visibility, manage campaigns, and support sales initiatives through CRM and analytics tools.

You will coordinate content, analyze performance, and optimize paid campaigns across platforms, collaborating with sales for lead handoffs and reporting marketing results to leadership.

Qualifications

• MBA in Marketing, Digital Marketing, Business Analytics, or related field preferred.
• 3-5 years of experience in social media marketing, digital marketing, performance marketing, or related role.
• Practical understanding of paid social media advertising, campaign optimization, audience targeting, and marketing analytics.
• Strong skills in market research, customer insights, content coordination, and campaign execution.
• Familiarity with CRM systems, lead management, email marketing, and sales coordination.

Responsibilities

• Plan, execute, and manage social media campaigns across LinkedIn, Instagram, and other digital platforms.
• Assist in running and optimizing paid advertising campaigns, including audience targeting, budget tracking, A/B testing, and performance monitoring.
• Develop and coordinate engaging content such as posts, creatives, videos, presentations, brochures, and campaign materials.
• Conduct customer, competitor, and market research to identify audience needs and industry trends.
• Gather and analyze customer insights, engagement data, campaign responses, and audience behavior to improve marketing strategies.
• Track campaign metrics such as reach, engagement, leads, cost per lead, conversions, and ROAS.
• Support lead generation activities through digital campaigns, email marketing, social media, and other marketing channels.
• Maintain and update CRM records, lead databases, campaign trackers, and customer interaction reports.
• Coordinate with sales to share qualified leads, insights, updates, and follow-ups.
• Assist with lead nurturing, customer communication, and basic sales support through CRM and other tools.
• Prepare regular marketing performance reports and dashboards using Excel, PowerPoint, or analytics tools.

Skills

Social media marketing

Digital marketing

Campaign management

Market research

Customer insights

Lead generation

CRM

Content coordination

Campaign execution

Sales coordination

Education

MBA in Marketing

Tools

Meta Ads Manager

LinkedIn Campaign Manager

Google Analytics

Canva

CRM platforms

Excel

PowerPoint

Job description

Marketing Executive

Company: CapitalXB
Experience: 3- 5 Years
Location: Mumbai
Employment Type: Full-time

About the Role

CapitalXB is looking for a Marketing Executive with strong exposure to social media marketing, digital advertising, campaign execution, customer insights, and market research. The role will focus on building brand visibility, engaging target audiences, analyzing campaign performance, and supporting lead generation, CRM, and sales initiatives.

Key Responsibilities

• Plan, execute, and manage social media campaigns across LinkedIn, Instagram, and other relevant digital platforms.
• Assist in running and optimizing paid advertising campaigns, including audience targeting, budget tracking, A/B testing, and performance monitoring.
• Develop and coordinate engaging content such as posts, creatives, videos, presentations, brochures, and campaign materials.
• Conduct customer, competitor, and market research to identify audience needs, industry trends, and new marketing opportunities.
• Gather and analyze customer insights, engagement data, campaign responses, and audience behavior to improve marketing strategies.
• Track campaign metrics such as reach, engagement, leads, cost per lead, conversions, and return on ad spend (ROAS), where applicable.
• Support lead generation activities through digital campaigns, email marketing, social media, and other marketing channels.
• Maintain and update CRM records, lead databases, campaign trackers, and customer interaction reports.
• Coordinate with the sales team to share qualified leads, customer insights, campaign updates, and follow-up requirements.
• Assist with lead nurturing, customer communication, and basic sales support activities through CRM and other tools.
• Prepare regular marketing performance reports and dashboards using Excel, PowerPoint, or relevant analytics tools.

Requirements

• MBA in Marketing, Digital Marketing, Business Analytics, or a related field preferred.
• 3-5 years of experience in social media marketing, digital marketing, performance marketing, campaign management, or a related role.
• Practical understanding of paid social media advertising, campaign optimization, audience targeting, and marketing analytics.
• Strong skills in market research, customer insights, content coordination, and campaign execution.
• Familiarity with CRM systems, lead management, email marketing, and sales coordination.
• Strong communication, analytical, creative, and project coordination skills.
• Proficiency in Excel and PowerPoint; familiarity with Meta Ads Manager, LinkedIn Campaign Manager, Google Analytics, Canva, and CRM platforms is preferred.
• BFSI/FinTech experience is a plus.

Key Focus

• Social Media Marketing
• Paid Advertising
• Campaign Management
• Customer Insights
• Market Research
• Marketing Analytics
• Lead Generation
• CRM
• Sales Support