Marketing Executive

CapitalXB; Mumbai; On-site; INR 500,000 - 700,000; Full time

Job summary

CapitalXB in Mumbai is seeking a Marketing Executive with strong exposure to social media marketing, digital advertising, campaign execution, and market research. The role will focus on building brand visibility, engaging target audiences, analyzing campaign performance, and supporting lead generation, CRM, and sales initiatives.

You will plan, optimize campaigns across LinkedIn, Instagram, and other platforms, analyze performance with analytics tools, coordinate content, and maintain CRM

Qualifications

• MBA in Marketing, Digital Marketing, or related field.
• 3–5 years of experience in social media marketing, digital marketing, or campaign management.
• Strong understanding of paid social media advertising and marketing analytics.
• Proficiency in market research, customer insights, content coordination, and campaign execution.
• Familiarity with CRM systems, lead management, email marketing, and sales coordination.
• Strong communication, analytical, creative, and project coordination skills.

Responsibilities

• Plan, execute, and manage social media campaigns across LinkedIn, Instagram, and other digital platforms.
• Assist in running paid advertising campaigns, including audience targeting and budget tracking.
• Develop and coordinate engaging content such as posts, creatives, videos, and campaign materials.
• Conduct customer, competitor, and market research to identify audience needs and trends.
• Gather and analyze customer insights, engagement data, and campaign responses to improve strategies.
• Track metrics like reach, engagement, leads, CPL, conversions, and ROAS.
• Support lead generation through digital campaigns, email marketing, and other channels.
• Maintain CRM records, lead databases, campaign trackers, and reports.
• Coordinate with sales to share qualified leads and insights.
• Assist with lead nurturing and basic sales support via CRM.
• Prepare regular marketing performance reports and dashboards.

Skills

Social media marketing

Digital marketing

Campaign management

Market research

Customer insights

Marketing analytics

Education

MBA in Marketing, Digital Marketing, Business Analytics

Tools

Meta Ads Manager

LinkedIn Campaign Manager

Google Analytics

Canva

Excel

PowerPoint

CRM platforms

Job description

Marketing Executive

Company: CapitalXB
Experience: 3- 5 Years
Location: Mumbai
Employment Type: Full-time

About the Role

CapitalXB is looking for a Marketing Executive with strong exposure to social media marketing, digital advertising, campaign execution, customer insights, and market research. The role will focus on building brand visibility, engaging target audiences, analyzing campaign performance, and supporting lead generation, CRM, and sales initiatives.

Key Responsibilities

• Plan, execute, and manage social media campaigns across LinkedIn, Instagram, and other relevant digital platforms.
• Assist in running and optimizing paid advertising campaigns, including audience targeting, budget tracking, A/B testing, and performance monitoring.
• Develop and coordinate engaging content such as posts, creatives, videos, presentations, brochures, and campaign materials.
• Conduct customer, competitor, and market research to identify audience needs, industry trends, and new marketing opportunities.
• Gather and analyze customer insights, engagement data, campaign responses, and audience behavior to improve marketing strategies.
• Track campaign metrics such as reach, engagement, leads, cost per lead, conversions, and return on ad spend (ROAS), where applicable.
• Support lead generation activities through digital campaigns, email marketing, social media, and other marketing channels.
• Maintain and update CRM records, lead databases, campaign trackers, and customer interaction reports.
• Coordinate with the sales team to share qualified leads, customer insights, campaign updates, and follow-up requirements.
• Assist with lead nurturing, customer communication, and basic sales support activities through CRM and other tools.
• Prepare regular marketing performance reports and dashboards using Excel, PowerPoint, or relevant analytics tools.

Requirements

• MBA in Marketing, Digital Marketing, Business Analytics, or a related field preferred.
• 3-5 years of experience in social media marketing, digital marketing, performance marketing, campaign management, or a related role.
• Practical understanding of paid social media advertising, campaign optimization, audience targeting, and marketing analytics.
• Strong skills in market research, customer insights, content coordination, and campaign execution.
• Familiarity with CRM systems, lead management, email marketing, and sales coordination.
• Strong communication, analytical, creative, and project coordination skills.
• Proficiency in Excel and PowerPoint; familiarity with Meta Ads Manager, LinkedIn Campaign Manager, Google Analytics, Canva, and CRM platforms is preferred.
• BFSI/FinTech experience is a plus.

Key Focus

• Social Media Marketing
• Paid Advertising
• Campaign Management
• Customer Insights
• Market Research
• Marketing Analytics
• Lead Generation
• CRM
• Sales Support