Sales and Marketing Analyst

KarbunWise; Hyderabad; On-site; INR 600,000 - 900,000; Full time

Job summary

KarbunWise is seeking a Sales & Marketing Analyst to join the team in Hyderabad. The role sits at the crossroads of sales, marketing, content and research, supporting outreach, market research, content creation and CRM management.

You will research prospects, build lists, assist with outreach, support LinkedIn and content, help with webinars and events, manage CRM data, and explore LCA and sustainability topics to turn research into actionable insights.

Qualifications

• Strong analytical skills with hands-on experience using analytics tools to interpret sales and marketing data and generate actionable insights.
• Bachelor’s degree in Business, Marketing, Economics, Statistics, Data Analytics, or a related field.
• Must be located in commutable distance to Hyderabad, Telangana, India

Responsibilities

• Research prospects, build lists, support cold calls, email and LinkedIn outreach, follow-ups and lead tracking.
• Create and support LinkedIn posts, blogs, newsletters, videos and other marketing content.
• Help build and engage the KarbonWise LCA Community and support webinars, events and other community activities.
• Research LCA, sustainability and industry trends, and track competitor activity, content and initiatives across relevant platforms. Use findings to support our sales, marketing and content efforts.
• Manage CRM and databases, track sales and marketing activities across outreach, content, webinars and community, and help keep everything organised and moving smoothly.

Skills

Strong analytical skills

Education

Bachelor's degree in Business, Marketing, Economics, Statistics, Data Analytics, or a related field

Job description

KarbunWise is a sustainability solutions company that helps businesses take climate action with confidence and clarity through expert advisory services and a cloud-based software platform. The platform makes sustainability measurable and manageable via automated carbon accounting, life cycle analysis, and ESG data management and reporting. It is designed to align with leading global frameworks such as CSRD, GRI, TCFD, and BRSR, enabling organizations to meet compliance requirements while creating long-term business value. KarbunWise’s advisory team supports clients with net zero strategy, supply chain engagement, climate risk assessments, and organizational enablement. The company partners with organizations at every stage of their sustainability journey, providing tools, insight, and support to move forward effectively.

Company Description

KarbunWise is a sustainability solutions company that helps businesses take climate action with confidence and clarity through expert advisory services and a cloud-based software platform. The platform makes sustainability measurable and manageable via automated carbon accounting, life cycle analysis, and ESG data management and reporting. It is designed to align with leading global frameworks such as CSRD, GRI, TCFD, and BRSR, enabling organizations to meet compliance requirements while creating long-term business value. KarbunWise’s advisory team supports clients with net zero strategy, supply chain engagement, climate risk assessments, and organizational enablement. The company partners with organizations at every stage of their sustainability journey, providing tools, insight, and support to move forward effectively.

Role Description

We are looking for a Sales & Marketing Analyst who sits at the intersection of sales, marketing, content and research. You’ll work closely with the sales and marketing team across a mix of outreach, market research, content and day-to-day execution, helping us build and smoothly run our sales and marketing efforts.

You would be working on researching prospects and building lists, reaching out to potential customers, supporting LinkedIn and content, helping with webinars and events, managing our CRM, researching LCA and sustainability topics, or helping turn research into useful content. You’ll also get the opportunity to work with different parts of the business and understand what makes our customers, markets and campaigns tick.

We’re looking for someone who is genuinely curious, organised and proactive - someone who likes asking questions, digging into things and understanding the “why” behind them. You should have good communication skills, be comfortable taking a task from start to finish and enjoy learning as you go. Most importantly, we’re looking for someone who believes in getting things done.

Roles & Responsibilities

• Sales & Outreach: Research prospects, build lists, support cold calls, email and LinkedIn outreach, follow-ups and lead tracking.
• Marketing Content: Create and support LinkedIn posts, blogs, newsletters, videos and other marketing content.
• Community & Events: Help build and engage the KarbonWise LCA Community and support webinars, events and other community activities.
• Research & Insights: Research LCA, sustainability and industry trends, and track competitor activity, content and initiatives across relevant platforms. Use findings to support our sales, marketing and content efforts.
• Marketing Operations: Manage CRM and databases, track sales and marketing activities across outreach, content, webinars and community, and help keep everything organised and moving smoothly.

Must have qualifications

• Strong analytical skills with hands-on experience using analytics tools to interpret sales and marketing data and generate actionable insights
• Bachelor’s degree in Business, Marketing, Economics, Statistics, Data Analytics, or a related field
• Must be located in commutable distance to Hyderabad, Telangana, India

Preferred Qualification

• Experience in marketing analytics, including campaign performance tracking, customer segmentation, and funnel analysis
• Exposure to sales processes and metrics such as pipeline analysis, forecasting, and performance tracking
• Proficiency with spreadsheets and data visualization tools (e.g., Excel, Google Sheets, Power BI, Tableau) and familiarity with CRM or marketing automation platforms
• Experience presenting complex data clearly to both technical and non-technical stakeholders
• Interest in sustainability, climate action, or ESG topics, with prior experience in a sustainability or SaaS environment considered an advantage

Original thougths value, AI slop not so much (it is likely to work against you!)