Sales and business development executive- B2B Foods (Sonipat, Haryana)

Sarwati Foods Private Limited; Sonipat; On-site; INR 600,000 - 1,000,000; Full time

Job summary

Sarwati Foods Private Limited in Sonipat, Haryana, is seeking a Sales and Business Development Executive – B2B Foods to drive new customer acquisition for pulses, dehydrated fruits, and other processed ingredients. The role covers the entire sales cycle, from lead generation to closing deals.

You will coordinate with production and logistics for order fulfillment, conduct market research, track competitors, and report pipeline status to management. On-site, travel for client meetings is required.

Qualifications

• Proven ability to develop new B2B customers in pulses, dehydrated fruits, and ingredients.
• Strong sales process knowledge: lead generation, presentations, negotiations, and closing.
• Excellent communication to build trust with diverse stakeholders and maintain accounts.
• Willingness to travel for client meetings and on-site activities in Sonipat.

Responsibilities

• Identify and develop new B2B customers for pulses, dehydrated fruits, and ingredients.
• Manage full sales cycle: lead gen, proposals, negotiations, closing and collections.
• Coordinate with production and logistics for order fulfillment.
• Report sales performance and pipeline status to management; attend trade fairs as needed.

Skills

New Business Development

Lead Generation

Sales Negotiations

Pricing & Commercials

Communication Skills

Account Management

B2B Foods

FMCG & Food Ingredients

CRM Tools

MS Office

Education

Bachelor’s degree in Business

Bachelors in Agriculture

Food Technology background

Tools

MS Excel

PowerPoint

CRM software

Job description

Sarwati Foods Private Limited, founded in 2008, began in India’s agricultural heartland with a focus on pulses processing, grading, and trading. The company has built a reputation for quality, trust, and customer‑focused service in agricultural commodities. Over time, it has expanded into value‑added food processing, specializing in dehydrated fruits and other natural food products. Today, Sarwati Foods is a growing player in both domestic and export markets, committed to delivering clean, nutritious, and shelf‑stable ingredients. The organization offers opportunities for professionals who want to contribute to a fast‑evolving food processing and ingredients business.

Role Description

This is a full‑time, on‑site role for a Sales and Business Development Executive – B2B Foods, based in Sonipat, Haryana. The role involves identifying and developing new B2B customers for pulses, dehydrated fruits, and other processed food ingredients, including institutional buyers, exporters, and food manufacturers. The executive will manage the entire sales cycle: lead generation, prospecting, product presentations, negotiations, and closing deals, while maintaining strong relationships with existing accounts. Daily responsibilities include market research, tracking competitor activities, preparing sales proposals, coordinating with production and logistics teams for order fulfillment, and ensuring timely collections. The role also requires regular reporting of sales performance, customer feedback, and pipeline status to management, along with participation in trade fairs, customer visits, and industry events as needed.

Qualifications

• Strong skills in New Business Development and Lead Generation for B2B food or ingredients markets.
• Solid understanding of Business, including sales processes, pricing, and commercial negotiations.
• Effective Communication capabilities, with the ability to present products and build trust with diverse stakeholders.
• Experience in Account Management, maintaining and growing relationships with key customers.
• Prior experience in B2B foods, FMCG, food ingredients, or agri‑commodities sales is highly beneficial.
• Ability to work on‑site in Sonipat, travel for client meetings, and manage field activities independently.
• Proficiency in MS Office tools (Excel, PowerPoint, Word) and basic CRM or sales tracking systems.
• Bachelor’s degree in Business, Marketing, Agriculture, Food Technology, or a related field preferred.