RM-EEG

HDFC Bank Limited; Raipur; On-site; INR 600,000 - 1,000,000; Full time

Job summary

HDFC Bank Limited is seeking a RM-EEG for the Emerging Enterprises Group in Raipur, India. This role focuses on branch management, lead generation, customer engagement, and cross-selling financial products to achieve growth targets.

The incumbent will coordinate with Branch Banking Team, Operations, Product Team, and Credit; responsible for portfolio housekeeping and delinquency management while ensuring compliance with CAM conditions.

Qualifications

• Experience in branch management and lead generation.
• Strong customer-facing and relationship-building abilities.
• Ability to manage multiple stakeholders and work under pressure.

Responsibilities

• Plan weekly branch visits and monthly morning meetings.
• Lead generation: two calls and appointments daily; collect documents and arrange pickups.
• Cross-sell financial products (Insurance, CASA, Credit Cards, Asset Products) and monitor leads.
• Review CAM conditions and communicate renewals; manage delinquencies with branches and credit managers.
• Prepare monthly renewal lists, update CRM memos, and ensure documentation is complete.

Skills

Interpersonal skills

Coordination

Under pressure

Customer focus

Problem solving

Education

Graduate

MBA

CA

Job description

Job Title

RM-EEG

Business Unit

Emerging Enterprises Group

Reporting To

Territory Head

Job Function and Role Type

Sales, Individual Contributor

Version No

01/04/2019

Job Purpose

Drive initiatives aligned with business objectives to achieve leadership in the banking sector. Ensure effective branch management, lead generation, and customer engagement.

Key Responsibilities

Branch Management

Plan weekly branch visits and monthly morning meetings; Activate RM/PB through lead generation and joint calls; Review branch and resource performance with CH as needed; Document branch meetings via Cogent/mails.

Lead generation/logins

Plan activities to achieve two calls and appointments daily; Communicate document requirements to customers and follow up; Ensure document completeness and arrange pickups.

Cross Selling

Provide financial products like Insurance, CASA, Credit Cards, and Asset Products; Monitor and track leads for cross-selling opportunities.

Renewals

CAM conditions review/OBA review

Conduct monthly churn and conditions reviews; Justify OBA waivers or inform customers of penalties; Ensure compliance with CAM conditions.

Call Memos

List quarterly call memos and review ASR/ACR conditions; Meet customers to understand business issues; Upload call memos for endorsement.

Portfolio Management and Housekeeping (HK)

Reduce housekeeping items; Close critical and high-aging items.

Stock insurance/property insurance

Communicate premiums and collect required documents; Submit documents to operations.

Delinquency management

Contact customers for interest servicing and follow up rigorously; Coordinate with branches and credit managers for joint visits; Complaints: CRM / MD / PNO / CRO; Analyze complaints and resolve them after customer discussions.

Complaints : CRM / MD / PNO / CRO

Major

Prepare monthly renewal lists and work proactively; Communicate document requirements and follow up twice weekly; Analyze financials, address issues, and ensure document completeness; Submit documents to operations and manage post-login formalities.

Creating excitement in branches/spot

Organize sanctions, contests, and recognition programs; Review CRM leads and update follow-ups.

Education:

Graduate, MBA, or CA.

Certifications:

None specified.

Key Competencies

Interpersonal skills, coordination with multiple teams, ability to work under pressure, customer focus, problem-solving.

Major Stakeholders

Branch Banking Team, Operations, Product Team, Credit.

Required Skills

Refer to the Job Description