RM-EEG

HDFC Bank Limited; Bengaluru; On-site; INR 600,000 - 900,000; Full time

Job summary

HDFC Bank Limited in Bengaluru seeks a Branch Relationship Manager for Emerging Enterprises to drive branch objectives, lead generation, and customer engagement in a fast-paced banking environment. You will coordinate with branches, support cross-selling of insurance, CASA, credit cards, and asset products, and manage delinquency and CAM/OBA reviews with discipline and accuracy.

The role requires strong interpersonal skills, collaboration across teams, resilience under pressure, and a

Qualifications

• Graduate, MBA, or CA required.

Responsibilities

• Drive branch management and lead generation to achieve objectives.
• Cross-sell financial products: Insurance, CASA, Credit Cards, Asset Products.
• Conduct monthly reviews of CAM conditions and OBA waivers/penalties and ensure compliance.
• Document branch meetings and maintain accurate call memos and follow-ups.
• Manage delinquency and post-login processes, coordinating with branches and credit managers.

Skills

Interpersonal skills

Coordination with multiple teams

Ability to work under pressure

Customer focus

Problem-solving

Education

Graduate, MBA, or CA

Job description

Job Purpose

Drive initiatives aligned with business objectives to achieve leadership in the banking sector. Ensure effective branch management, lead generation, and customer engagement.

Role Description

RM-EEG

Business Unit

Emerging Enterprises Group

Reporting To

Territory Head

Job Function and Role Type

Sales, Individual Contributor

Version No

01/04/2019

Key Responsibilities

Branch Management

Plan weekly branch visits and monthly morning meetings; Activate RM/PB through lead generation and joint calls; Review branch and resource performance with CH as needed; Document branch meetings via Cogent/mails.

Lead generation/logins

Plan activities to achieve two calls and appointments daily; Communicate document requirements to customers and follow up; Ensure document completeness and arrange pickups.

Cross Selling

Provide financial products like Insurance, CASA, Credit Cards, and Asset Products; Monitor and track leads for cross-selling opportunities.

CAM conditions review/OBA review

Conduct monthly churn and conditions reviews; Justify OBA waivers or inform customers of penalties; Ensure compliance with CAM conditions.

Call Memos

List quarterly call memos and review ASR/ACR conditions; Meet customers to understand business issues; Upload call memos for endorsement.

Portfolio Management and Housekeeping (HK)

Reduce housekeeping items; Close critical and high-aging items.

Stock insurance/property insurance

Communicate premiums and collect required documents; Submit documents to operations.

Delinquency management

Contact customers for interest servicing and follow up rigorously; Coordinate with branches and credit managers for joint visits; Complaints: CRM / MD / PNO / CRO; Analyze complaints and resolve them after customer discussions.

Major

Prepare monthly renewal lists and work proactively; Communicate document requirements and follow up twice weekly; Analyze financials, address issues, and ensure document completeness; Submit documents to operations and manage post-login formalities.

Creating excitement in branches/spot

Organize sanctions, contests, and recognition programs; Review CRM leads and update follow-ups.

Education

Graduate, MBA, or CA.

Certifications

None specified.

Key Competencies

Interpersonal skills, coordination with multiple teams, ability to work under pressure, customer focus, problem-solving.

Major Stakeholders

Branch Banking Team, Operations, Product Team, Credit.