Retention Marketing Manager

GOOD MONK (Superfoods Valley Pvt. Ltd.); Bengaluru; Presencial; INR 1 200 000 - 1 900 000; Tempo integral

Resumo da oferta

GOOD MONK (Superfoods Valley Pvt. Ltd.) is seeking a Retention Brand Manager to own the complete customer lifecycle from first purchase to long-term loyalty.

The role focuses on driving repeat orders, boosting LTV, and delivering value-led communications across Email, WhatsApp, SMS, and App Push. You will build segmentation, craft personalized campaigns, and collaborate with Creative and Performance Marketing to maximize retention, adoption, and revenue.

Qualificações

• 3–4 years of hands-on CRM/Retention experience in D2C health/wellness.
• Strong command of WebEngage, MoEngage, or Clevertap.
• Deep understanding of Shopify, Google Analytics, and cohort analysis.
• Experience building lifecycle funnels, replenishment journeys, and subscription flows.
• Data-driven mindset with strong communication and cross-functional collaboration skills.

Responsabilidades

• Design automated lifecycle journeys across onboarding, replenishment, cross-sell, and win-back.
• Develop segmentation strategies using RFM and product usage patterns.
• Own KPIs: Repeat Purchase Rate, LTV, Active Subscribers, Monthly Retention Revenue.
• Plan monthly CRM calendars aligned with product launches and brand priorities.
• Execute targeted email + WhatsApp campaigns for restock reminders, education, referrals, reviews, and events.
• Collaborate with Creative and Performance Marketing for cohesive campaigns.
• Analyze journey performance and run A/B tests to improve conversions.

Conhecimentos

CRM/Retention

Data-driven

Cross-functional

Communication

Ferramentas

WebEngage

MoEngage

Clevertap

Shopify

Google Analytics

Descrição da oferta de emprego

GOOD MONK (Superfoods Valley Pvt. Ltd.) is a food and nutrition tech startup dedicated to tackling nutritional challenges in India with innovative technology and products. With a vision to inspire healthy eating and living, GOOD MONK leverages modern science, deep consumer insights, and traditional wisdom. Our strategy revolves around four main platforms: transparency about food quality, disruptive food supplements, nutrition through snacking, and personalized nutrition tech.

About the Role

As the Retention Brand Manager at Good Monk, you will own the complete customer lifecycle, from first purchase to long-term loyalty. Your core mission is to drive repeat orders, improve LTV, and build meaningful, value-led communication across Email, WhatsApp, SMS, and App Push.

Key Responsibilities

1. Lifecycle & CRM Strategy

• Build automated and personalized journeys across onboarding, education, replenishment, cross-sell, and win-back flows.
• Develop segmentation strategies using RFM, product usage patterns, family profiles, and nutrition needs.
• Own and drive KPIs: Repeat Purchase Rate, LTV, Active Subscribers, Monthly Retention Revenue.

2. Campaign Planning & Execution

• Build monthly CRM and retention calendars aligned with product launches and brand priorities.
• Execute high-performing campaigns focused on benefits, habit-building, and family health.
• Run targeted Email + WhatsApp campaigns for restock reminders, education, referrals, reviews, and festive events.
• Build and manage cohorts based on user attributes, purchase behavior, and lifecycle stage.
• Deliver highly personalized, contextual communication to improve adoption, consistency, and retention.

4. Analytics, Insights & Reporting

• Track all retention KPIs through WebEngage/MoEngage dashboards.
• Analyze journey performance, drop-offs, content effectiveness, and cohort behavior.
• Study replenishment cycles across key SKUs (30-day, 45-day, etc.) to optimize nudges.
• Conduct A/B tests across content, offers, timing, creatives, and subject lines to improve conversion.

5. Cross-Functional Collaboration

• Work with Creative teams to develop value-first communication around immunity, energy, protein, and family wellness.
• Collaborate with Performance Marketing for audience syncing, retargeting, and reactivation campaigns.

6. Performance Marketing Integration

• Partner with Performance Marketing to ensure a seamless experience from acquisition to retention.
• Build high-intent custom and lookalike audiences using CRM data for Meta & Google.
• Support remarketing, reactivation, and churn-winback initiatives based on CRM signals.

Requirements

• 3-4 years of hands-on CRM/Retention experience (D2C health/wellness preferred).
• Strong command of WebEngage, MoEngage, or Clevertap.
• Deep understanding of Shopify, GA, user analytics, and cohort analysis.
• Experience building lifecycle funnels, replenishment journeys, and subscription flows.
• Understanding of paid marketing fundamentals (Meta/Google) and audience strategy is a plus.
• Data-driven mindset with strong communication and cross-functional collaboration skills.