Retail Sales Executive

Aswani Industries; Gandhinagar; On-site; INR 300,000 - 420,000; Full time

Job summary

Aswani Industries is seeking a motivated Retail Sales Executive to drive sales through dealer and distributor networks, expand market coverage, and enhance brand visibility in the assigned territory.

This role focuses on achieving sales targets, appointing new dealers, and growing product reach across construction chemicals, paints, and related building materials while maintaining strong customer relationships and market intelligence.

Qualifications

• Bachelor's Degree in any discipline (MBA preferred).
• Additional certification in Sales or Marketing is an advantage.
• 2-6 years of experience in Retail Sales.
• Experience in Construction Chemicals, Building Materials, Paints, Ceramics, Cement, Adhesives, Sanitaryware, Hardware, or related industries preferred.

Responsibilities

• Achieve monthly, quarterly, and annual sales targets.
• Appoint new dealers, retailers, and distributors in the assigned territory.
• Increase product availability and market penetration.
• Generate business through dealer visits and contractor references.
• Develop new retail business opportunities and maintain existing customer relationships.
• Build and maintain strong relationships with dealers and distributors.
• Monitor dealer stock levels and ensure product availability.
• Resolve dealer and customer concerns promptly.
• Conduct regular market visits to identify new opportunities.
• Track competitor activities, pricing, and promotional schemes.
• Coordinate promotional activities and branding initiatives.
• Submit Daily Sales Reports and Monthly Sales Reports.

Skills

Strong communication

Negotiation

Relationship management

Dealer network development

Territory management

Sales planning and execution

Market analysis

Problem solving

Customer-centric approach

Interpersonal skills

Education

Bachelor's Degree in any discipline

MBA preferred

Tools

MS Excel

CRM knowledge

Job description

Job Purpose

The Retail Sales Executive will be responsible for driving sales through dealer and distributor networks, expanding market coverage, developing new business opportunities, and ensuring strong brand visibility within the assigned territory.

Key Responsibilities

Sales & Business Development

• Achieve monthly, quarterly, and annual sales targets.
• Appoint new dealers, retailers, and distributors in the assigned territory.
• Increase product availability and market penetration.
• Generate business through dealer visits and contractor references.
• Develop new retail business opportunities and maintain existing customer relationships.

Dealer & Distributor Management

• Build and maintain strong relationships with dealers and distributors.
• Ensure regular order collection and timely payment follow-up.
• Monitor dealer stock levels and ensure product availability.
• Resolve dealer and customer concerns promptly.

Market Development

• Conduct regular market visits to identify new opportunities.
• Track competitor activities, pricing, and promotional schemes.
• Recommend strategies to improve market share.
• Identify emerging market trends and customer requirements.

Brand Promotion

• Conduct dealer meets, retailer meets, mason meets, and product demonstrations.
• Coordinate promotional activities and branding initiatives.
• Increase visibility of Ascolite products at retail outlets.

Reporting & Coordination

• Submit Daily Sales Reports (DSR) and Monthly Sales Reports (MSR).
• Maintain accurate records of customer visits, orders, collections, and market intelligence.
• Coordinate with logistics, customer service, and finance teams for smooth order execution.

Key Performance Indicators (KPIs)

• Achievement of sales targets
• New dealer/distributor appointments
• Secondary sales growth
• Retail coverage expansion
• Collection efficiency
• Product availability
• Customer satisfaction
• Market share growth
• Dealer engagement activities conducted

Qualifications

• Bachelor's Degree in any discipline (MBA preferred).
• Additional certification in Sales or Marketing is an advantage.

Experience

• 2-6 years of experience in Retail Sales.
• Experience in Construction Chemicals, Building Materials, Paints, Ceramics, Cement, Adhesives, Sanitaryware, Hardware, or related industries preferred.

Required Skills

• Strong communication and negotiation skills
• Relationship management
• Dealer network development
• Territory management
• Sales planning and execution
• Market analysis
• Problem-solving ability
• Customer-centric approach
• MS Excel and CRM knowledge

Behavioral Competencies

• Result-oriented
• Self-driven and proactive
• Strong interpersonal skills
• High level of integrity
• Team player
• Learning mindset
• Adaptability
• Excellent follow-up skills

Travel Requirement

• Extensive travel within the assigned territory.
• Valid two-wheeler/four-wheeler driving license preferred.