Retail Officer

Cadila Pharmaceuticals Limited; Hisar; On-site; INR 450,000 - 650,000; Full time

Job summary

Cadila Pharmaceuticals Limited seeks a dynamic field sales professional to drive prescription generation and meet territory targets in Haryana. You will strengthen doctor and chemist relationships, promote products, and ensure stock availability across the territory.

The role requires maintaining robust call coverage, executing company sales strategies, and expanding the doctor base to increase prescription share.

Responsibilities

• Achieve and surpass the assigned Sales Budget and YPM for the territory.
• Promote products to generate Rx demand and secondary sales.
• Maintain Doctor Call Average of 10+1 per day and achieve 95% MCR coverage.
• Ensure minimum 5 chemist calls per day; build relationships with doctors, consultants, and retail chemists.
• Implement sales and marketing strategies designed by management; identify new opportunities.
• Expand doctor base and prescription share within territory.
• Manage relationships with stockists and C&F agents to ensure seamless supply.
• Plan daily work schedules and submit Daily Work Plans and Daily Call Reports.
• Provide structured market feedback to Product Management and submit expenses on time.
• Ensure adherence to company policies and ethical promotion standards.

Skills

Strong communication

Presentation skills

Relationship building

Territory planning

Sales execution

Market intelligence

Adaptability

Independence

Job description

Role Objective / Major Purpose of the Job

To drive prescription generation and achieve assigned sales targets by effectively promoting the company’s products, strengthening doctor and chemist relationships, and ensuring product availability across the territory.

Principal Tasks & Responsibilities

• 1. Sales & Target Achievement
  1. Achieve and consistently surpass the assigned Sales Budget and YPM (Yearly Performance Milestone) for the territory.
  2. Ensure effective product promotion to generate Rx demand and secondary sales.
  3. Personally book orders to maintain adequate stock levels and avoid stock-outs.
• 2. Doctor & Chemist Coverage
  1. Maintain a Doctor Call Average of 10+1 per day.
  2. Achieve Minimum 95% MCR (Monthly Call Report) coverage.
  3. Ensure a minimum of 5 chemist calls per day.
  4. Build strong professional relationships with key doctors, consultants, and retail chemists.
• 3. Market Development & Strategy Implementation
  1. Implement sales and marketing strategies designed by management.
  2. Identify potential markets and new customer opportunities within the territory.
  3. Expand doctor base and enhance prescription share.
• 4. Stockist & Distribution Management
  1. Manage relationships with Stockists and C&F agents to ensure seamless supply.
  2. Monitor product availability, stock movement, and expiry management.
• 5. Promotional Activities
  1. Organize and conduct symposiums, seminars, and doctors’ group meetings.
  2. Actively participate in Cycle Briefing Meets and other company meetings.
  3. Ensure effective use of promotional inputs and materials.
• 6. Reporting & Compliance
  1. Plan daily work schedules effectively and submit Daily Work Plans.
  2. Submit Daily Call Reports through the PHYZII reporting tool.
  3. Provide structured market feedback on company and competitor products to the Product Management Team.
  4. Submit expense statements within stipulated timelines.
  5. Ensure adherence to company policies and ethical promotion standards.
• 7. Accountability
  1. In the absence of the job holder, responsibilities will be handled by the designee assigned by the reporting manager.

Key Skills & Competencies

• Strong communication and impactful presentation skills
• Scientific product detailing & effective objection handling
• Relationship building and influencing ability
• Territory planning & time management
• Sales execution and target orientation
• Market intelligence gathering and reporting
• Adaptability, ownership mindset & accountability
• Ability to work independently as well as collaboratively

Understanding of pharmaceutical sales operations and reporting