Retail Area Manager

Brand Concepts Limited; Hyderabad; On-site; INR 800,000 - 1,200,000; Full time

Job summary

Brand Concepts Limited in Hyderabad is seeking a Retail Area Manager to oversee multiple outlets, ensure brand standards, and drive sales performance in a fast-paced on-site setting. The role requires coordinating store operations, coaching staff, and analyzing performance metrics.

You will travel between stores as needed, lead visual merchandising, manage inventory, and collaborate with cross-functional teams to achieve business objectives.

Qualifications

• Strong retail operations and sales management skills in multi-store or area-level roles.
• Proven customer service and communication abilities to engage shoppers and guide teams.
• Analytical skills to interpret sales data, track KPIs, and inform decisions.
• Experience in building and leading high-performing teams, with coaching and staffing.
• Experience with visual merchandising, inventory management, and store compliance.
• Bachelor’s degree in Business, Retail Management, or related field; leadership experience may count.
• Comfort working in a fast-paced, on-site Hyderabad environment with travel between stores.
• Knowledge of fashion, lifestyle, or accessories retail and omni-channel practices is a plus.

Responsibilities

• Oversee multiple outlets within the assigned territory on-site in Hyderabad.
• Monitor store performance, drive sales growth, and ensure KPI targets are met.
• Coach and develop store teams; support staffing and performance management.
• Coordinate local marketing activities and uphold brand standards across locations.

Skills

Retail operations

Sales management

Customer service

Communication

Team leadership

Merchandising & Inventory

KPI analysis

Travel readiness

Education

Bachelor's degree in Business/Retail

Job description

Company Description

Brand Concepts Limited is a leading platform for licensed international fashion brands and lifestyle accessories, with a strong presence in the Indian market since 2007. The company specializes in travel gear, handbags, and accessories, manufacturing and retailing products under licenses for brands such as Tommy Hilfiger, United Colors of Benetton, and Aeropostale. In addition to these partnerships, Brand Concepts nurtures its own brands, Sugarush and The Vertical, supported by robust product development and distribution capabilities. Its exclusive retail destination, Bagline, operates in major Indian cities, complemented by the direct-to-consumer website Bagline.com and a presence on key e-commerce marketplaces. The company continues to grow its retail footprint, including the Canteen Store Department, and has earned recognition for progressive marketing and HR practices.

Role Description

The Retail Area Manager is a full-time, on-site role based in Hyderabad, responsible for overseeing multiple retail outlets within the assigned territory. This role involves managing store operations, ensuring adherence to brand standards, and driving sales performance across locations. The Retail Area Manager monitors key performance metrics, analyzes sales data, and implements action plans to improve profitability and customer experience. Daily tasks include coaching and developing store teams, overseeing visual merchandising, resolving operational issues, and maintaining inventory and stock accuracy. The role also involves coordinating local marketing activities, ensuring excellent customer service, and collaborating with cross-functional teams to support overall business objectives.

Qualifications

• Strong retail operations and sales management skills, with experience in multi-store or area-level responsibility.
• Demonstrated customer service and communication skills to effectively engage shoppers and guide store teams.
• Solid analytical skills to interpret sales reports, track KPIs, and make data-driven decisions.
• Ability to build and lead high-performing teams, including coaching, performance management, and staffing.
• Experience with visual merchandising, inventory management, and store compliance processes.
• Bachelor’s degree in Business, Retail Management, or a related field; relevant retail leadership experience may be considered in lieu of formal education.
• Comfort working in a fast-paced, on-site retail environment in Hyderabad, with flexibility to travel between stores as needed.
• Knowledge of fashion, lifestyle, or accessories retail segments is an advantage, along with familiarity with omni-channel retail practices.