Retail Activation Professional

Tenor; Mumbai; In loco; INR 1.500.000 - 3.000.000; Tempo pieno

Descrizione del lavoro

Tenor is seeking a seasoned Brand Activation professional in Mumbai to drive experiential and field marketing initiatives. The role involves leading campaigns across consumer insights, partnerships, and retail activations, transforming ideas into tangible experiences that enhance brand love and awareness.

The ideal candidate has 7-8 years of relevant experience, preferably in FMCG or consumer brands, and a passion for turning concepts into memorable on-ground events.

Competenze

• 7-8 years of experience in brand activations and experiential marketing.
• Experience in FMCG, consumer goods, or retail brands preferred.
• Candidate should be passionate about building communities and driving real brand impact.

Mansioni

• Gain exposure across Brand Marketing, BTL, Trade Marketing, Partnerships, Consumer Insights, Sales, and Experiential Marketing.
• Plan and execute BTL Marketing campaigns, Field Marketing, Brand Activations, and Experiential Marketing campaigns.
• Lead end-to-end execution of product sampling drives, pop-ups, kiosks, roadshows, retail activations, college campaigns, and promotional events.
• Create memorable consumer experiences that turn first-time users into loyal fans.
• Ensure every campaign is delivered on time, within budget, and with flawless execution.

Conoscenze

Brand Activations

Experiential Marketing

Trade Marketing

Consumer Marketing

Event Marketing

Retail Marketing

Campaign Management

Team Leadership

Descrizione del lavoro

• Gain exposure across Brand Marketing, BTL, Trade Marketing, Partnerships, Consumer Insights, Sales, and Experiential Marketing.
• Plan and execute BTL Marketing campaigns, Field Marketing initiatives, Brand Activations, and Experiential Marketing campaigns that drive awareness, product launches and trials, and brand love.
• Lead end-to-end execution of product sampling drives, pop-ups, kiosks, roadshows, retail activations, college campaigns, and promotional events.
• Create memorable consumer experiences that turn first-time users into loyal fans.
• Ensure every campaign is delivered on time, within budget, and with flawless execution.
• Turn everyday spaces into unforgettable brand experiences.
• Build excitement that gets people talking, sharing, and coming back.

Retail Engagement

• Create authentic conversations through product sampling, demos, and on-ground experiences.
• Build meaningful relationships with consumers, students, corporate communities, retailers, and event partners.
• Drive consumer engagement, product education, and brand advocacy.
• Collect real-time consumer insights and feedback that shape future marketing campaigns and product innovations.
• Stay plugged into trends, conversations, and cultural moments that keep our brand relevant.

Vendor Management

• Build strategic partnerships with colleges, corporates, event organizers, cafs, gyms, retail partners, RWAs, and community groups.
• Identify new opportunities for grassroots marketing and local brand collaborations.
• Coordinate with vendors, agencies, fabricators, logistics partners, and promoter agencies.
• Recruit, train, and manage Brand Ambassadors and promoter teams.

Campaign Execution & Operations

• Own end-to-end campaign execution from planning and logistics to permissions, branding, merchandising, inventory, staffing, and reporting.
• Ensure every activation delivers a premium consumer experience.
• Collaborate with Marketing, Sales, Design, Operations, and Supply Chain teams to execute integrated campaigns.

Analytics & ROI

• Track campaign performance through:
• Product Trials, Footfall, Consumer Engagement, Leads & Conversions, Sales Impact, Sampling Numbers, Brand Awareness, Return on Investment (ROI)
• Analyse consumer behaviour and campaign effectiveness to optimize future activations.
• Present actionable post-campaign reports and recommendations.

Spot Trends

• Stay plugged into Gen Z culture, social trends, and consumer behaviour.
• Bring fresh activation ideas that make our brand impossible to ignore.
• Share consumer insights that influence future products and marketing campaigns.

Make Every Activation a Delight

• Coordinate logistics, permissions, inventory, branding materials, vendors, and promoters.
• Recruit and manage Brand Ambassadors and promoter teams.
• Ensure every campaign is executed seamlesslyfrom planning to wrap-up.

Must have

• 7-8 years of experience in Brand Activations, Experiential Marketing, Trade Marketing, Consumer Marketing, Event Marketing, Retail Marketing.
• Experience in FMCG, Consumer Goods, Food & Beverage, Retail, Lifestyle, Hospitality, or D2C brands is preferred.
• We're looking for someone who wants to create movements, build communities, own campaigns, and make a real impact.
• If you love seeing your ideas, come alive in the real world and want to build a brand that people, genuinely remember—you'll fit right in.