Assistant Vice President - Retail Activations & Events

SBI Card; Gurugram District; On-site; INR 1,200,000 - 2,300,000; Full time

Benefits offered by this job

Wellness program

Rewards & recognition for employees

Inclusive culture and gender-neutral政策

Health insurance & life insurance

Learning & development framework

Job summary

SBI Card is a leading pure-play credit card issuer in India seeking a Retail Activation & Experiential Marketing lead. You will manage nationwide activation programs, coordinate kiosks, and partner with external agencies to deliver high-impact brand experiences across multiple cities.

The role requires strong budgeting, vendor management, and cross-functional collaboration to drive activation calendars, product launches, and investor events while upholding brand standards.

Qualifications

• MBA in Marketing or related discipline required.
• Experience in retail activation and experiential marketing.
• Strong vendor and agency management skills.
• Ability to manage budgets and timelines.

Responsibilities

• Oversee Retail Activation program with an annual budget of ₹4–8 Crores.
• Coordinate 500+ kiosks across 97+ cities and manage new kiosk installations.
• Plan and execute all retail activations and experiential marketing initiatives for the brand.
• Conceptualize national activation programs and execute them with external agencies.
• Develop standardized Retail Guidelines for activations and measurement.
• Identify opportunities for local and national brand tie-ups and sponsorships.
• Support cross-functional marketing teams to plan activation calendars.
• Collaborate with product and brand teams for launch events and investor meets.
• Maintain project trackers and ensure timely execution across stakeholders.
• Ensure brand standards and SOPs are followed and records are auditable.

Skills

Retail Activation

Budget management

Event planning

Vendor coordination

Brand communication

Education

MBA in Marketing

Tools

MS Office

CRM systems

Job description

JOB DESCRIPTION

SBI Card is a leading pure-play credit card issuer in India, offering a wide range of credit cards to cater to diverse customer needs. We are constantly innovating to meet the evolving financial needs of our customers, empowering them with digital currency for seamless payment experience and indulge in rewarding benefits. At SBI Card, the motto 'Make Life Simple' inspires every initiative, ensuring that customer convenience is at the forefront of all that we do. We are committed to building an environment where people can thrive and create a better future for everyone.

About Us

SBI Card is a leading pure-play credit card issuer in India, offering a wide range of credit cards to cater to diverse customer needs. We are constantly innovating to meet the evolving financial needs of our customers, empowering them with digital currency for seamless payment experience and indulge in rewarding benefits. At SBI Card, the motto 'Make Life Simple' inspires every initiative, ensuring that customer convenience is at the forefront of all that we do. We are committed to building an environment where people can thrive and create a better future for everyone.

SBI Card is proud to be an equal opportunity & inclusive employer and welcome employees without any discrimination on the grounds of race, colour, gender, religion, creed, disability, sexual orientation, gender identity, marital status, caste etc. SBI Card is committed to fostering an inclusive and diverse workplace where all employees are treated equally with dignity and respect which makes it a promising place to work.

Join us to shape the future of digital payment in India and unlock your full potential.

What’s In It For YOU

• SBI Card truly lives by the work-life balance philosophy. We offer a robust wellness and wellbeing program to support mental and physical health of our employees
• Admirable work deserves to be rewarded. We have a well curated bouquet of rewards and recognition program for the employees
• Dynamic, Inclusive and Diverse team culture
• Gender Neutral Policy
• Inclusive Health Benefits for all - Medical Insurance, Personal Accidental, Group Term Life Insurance and Annual Health Checkup, Dental and OPD benefits
• Commitment to the overall development of an employee through comprehensive learning & development framework

Role Purpose

Responsible for managing Retail Activation, Events, Experiential Marketing & Brand Communication

Role Accountability

Retail Activation

• Manage Retail Activations program with an annual budget of of 4 - 8 Crores
• Manage existing set up of 500 plus kiosks in over 97+ cities and all new requisitions for kiosk installations
• Plan and execute all retail activations and experiential marketing efforts for the brand
• Conceptualize national activation programs and execute them at city/ branch level with the help of external agencies.
• Develop standardized Retails Guidelines for activations which act as the go-to guide for understanding the activity, its business & marketing objective & defined processes to be followed
• Identify opportunities for local and national brand tie-ups and effectively execute relevant sponsorships and experiential programs
• Support cross-functional marketing teams to plan activation calendar to achieve desired business results
• Work closely with the product and the brand marketing teams to create programs for new product launch events, investor meets, AGM’s and on ground activations
• Ensure timely and accurate reporting for all projects in set formats to have strong control over all planning and execution
• Manage selection, staffing, payment terms & agreements and SOPs for activation agencies
• Assist in the maintenance of accurate budgets, payments funnel and auditable records
• Communication:
• Actively manage & fulfill all advertising/ communication requirement on across various allocated teams/ functions, ensuring end to end quality & TAT
• Design & Implement communication elements as per business needs - from conceptualization, to execution through creative & production agencies
• Manage & co-ordinate efforts between internal & external stakeholders for effective planning and execution of such projects
• Manage day-to-day coordination with creative agencies on regular jobs, briefing and de-briefing on creative
• Maintain Project tracker and proactively manage internal stakeholders and creative agency to ensure timely execution
• Ensure brand standards and guidelines are consistently implemented across all communication elements and all Brand related SOPs are followed and auditable records of communication are maintained
• Ensure process documentation and compliance adherence

Measures of Success

• Quality of Retail visibility and Engagement experience
• Timely and accurate Project delivery/execution
• Effectiveness of Retail Initiatives
• Creative Quality
• Agency management and performance
• Achievement against execution objectives
• Cost efficiency
• Brand health performance
• Process Adherence as per MOU

Technical Skills / Experience / Certifications

• Deep understanding around various retail activation platforms and their functionalities
• Extensive knowledge about retail unit fabrication process and also varied production materials available in the industry
• Commercial and technical understanding of small and large activation programs
• Experience in Project management both strategic and operational
• Operational Knowledge of Retail Activation & Experiential Marketing
• Experience in Marketing Activations Campaigns

Competencies critical to the role

• Planning and organizing
• Detail orientation
• Teamwork and collaboration
• High impact communication

Qualification

MBA in Marketing or any other relevant discipline

Preferred Industry

Financial Services, FMCG, Consumer Durables, Telecom