Remote Head of Demand Generation & Growth (B2B SaaS)

vmysmartpros; India; Remote; INR 11,461,000 - 17,192,000; Part time

Benefits offered by this job

Remote (U.S. preferred)

Flexible hours

Opportunity for long-term engagement

Job summary

LucidTrust is seeking a hands-on Fractional Head of Demand Generation to collaborate with the executive team in building and scaling a qualified pipeline for its B2B SaaS offerings. The role is remote with a preference for US-based candidates.

You will develop and execute a comprehensive demand generation strategy, manage paid and content programs, and establish rigorous attribution and funnel metrics while working closely with the founder on positioning and go-to-market plans.

Qualifications

• Proven experience in B2B SaaS demand generation.
• Experience building and managing marketing programs that generate qualified pipeline and revenue.
• Strong understanding of LinkedIn Ads, Google Ads, content marketing, and conversion optimization.
• Experience working with startups or growth-stage companies.
• Ability to operate both strategically and tactically.
• Strong analytical skills and a data-driven approach to decision-making.
• Excellent communication and collaboration skills.
• AI, cybersecurity, governance, risk, compliance, or regulatory technology experience.
• Experience selling into financial services, insurance, healthcare, or other regulated industries.
• Familiarity with executive-level buyers including Chief Risk Officers, Compliance Leaders, CISOs, and AI Governance stakeholders.

Responsibilities

• Develop and execute LucidTrust's demand generation strategy.
• Build qualified pipeline across target markets and buyer personas.
• Manage and optimize LinkedIn Ads, Google Ads, retargeting, and other acquisition channels.
• Improve website conversion rates and lead capture processes.
• Create and launch lead generation campaigns, webinars, content offers, and thought leadership initiatives.
• Establish marketing attribution, reporting, and funnel metrics.
• Work closely with the founder on positioning, messaging, and go-to-market strategy.
• Continuously test, measure, and optimize campaigns to improve performance.

Skills

B2B SaaS demand generation

Pipeline generation

LinkedIn Ads

Google Ads

Startups/Growth-stage

Strategic & tactical

Data-driven decisions

Communication & collaboration

AI / cybersecurity / governance / reg.

Regulated industries experience

Executive buyer engagement

Job description

Note: The job is a remote job and is open to candidates in USA. LucidTrust is an AI Governance and Risk platform that assists organizations in managing their AI systems effectively. They are looking for a hands-on Fractional Head of Demand Generation to collaborate with the executive team in building and scaling a qualified pipeline for their B2B SaaS offerings.

Responsibilities

• Develop and execute LucidTrust's demand generation strategy
• Build qualified pipeline across target markets and buyer personas
• Manage and optimize LinkedIn Ads, Google Ads, retargeting, and other acquisition channels
• Improve website conversion rates and lead capture processes
• Create and launch lead generation campaigns, webinars, content offers, and thought leadership initiatives
• Establish marketing attribution, reporting, and funnel metrics
• Work closely with the founder on positioning, messaging, and go-to-market strategy
• Continuously test, measure, and optimize campaigns to improve performance

Skills

• Proven experience in B2B SaaS demand generation
• Experience building and managing marketing programs that generate qualified pipeline and revenue
• Strong understanding of LinkedIn Ads, Google Ads, content marketing, and conversion optimization
• Experience working with startups or growth-stage companies
• Ability to operate both strategically and tactically
• Strong analytical skills and a data-driven approach to decision-making
• Excellent communication and collaboration skills
• AI, cybersecurity, governance, risk, compliance, or regulatory technology experience
• Experience selling into financial services, insurance, healthcare, or other regulated industries
• Familiarity with executive-level buyers including Chief Risk Officers, Compliance Leaders, CISOs, and AI Governance stakeholders

Benefits

• Remote (U.S. preferred)
• Flexible hours
• Opportunity for long-term engagement as the company grows

Company Overview

AI is being adopted faster than governance and risk can keep up. LucidTrust helps organizations inventory, monitor, and govern AI with confidence. It was founded in 2025, and is headquartered in , with a workforce of 2-10 employees. Its website is https://www.lucidtrust.ai/.