Demand Generation Manager

Open Market; Mumbai; On-site; INR 1,800,000 - 3,000,000; Full time

Job summary

Infobip is a global leader in cloud communications with 75+ offices across six continents. We are building a full-stack platform and empower 80%+ world connectivity. Join a culture of curiosity, collaboration, and AI-driven workflows to work smarter and faster.

We seek a Demand Generation Manager to own multi-channel campaigns, ABM, and funnel analytics, partnering with Revenue Ops and sales to accelerate pipeline and maximize account value.

Qualifications

• 8-10 years of hands-on demand generation or growth marketing experience in a B2B SaaS environment.
• Experience managing significant monthly paid acquisition budgets with verifiable pipeline contribution.
• Strong operational experience with Salesforce/HubSpot, Marketo, LinkedIn Campaign Manager, Google Ads/GA4, and ABM tools (e.g., Demandbase, 6sense, Apollo).
• Sales-minded alignment with enterprise sales cycles, deal stages, and ACV dynamics.
• Data-driven ability to extract actionable insights from performance data and communicate key metrics to executives.

Responsibilities

• Design, build, and optimize multi-channel inbound and outbound marketing campaigns across LinkedIn Ads, Google Search, content syndication, webinars, and automated email sequences.
• Partner with sales leads to execute tailored ABM strategies targeting our TAL to increase enterprise deal velocity.
• Build tight hand-off processes and SLAs with the sales team for rapid lead follow-up and high conversion rates.
• Track and present funnel metrics across MQLs, SQLs, CAC, ROAS, and sales pipeline generated.
• Manage and optimize core marketing stack (CRM, MA, ABM tools) for precise audience segmentation, nurture tracks, and lead scoring.

Skills

8-10 years exp

Data-driven

Sales-minded

Cross-functional collaboration

Executive storytelling

Tools

Salesforce

HubSpot

Marketo

LinkedIn Campaign Manager

Google Ads/GA4

ABM tools

Demandbase

6sense

Apollo

Job description

Working at Infobip means being part of something truly global. With 75+ offices across six continents, we re not just building technology - we re shaping how more than 80% of the world connects and communicates.

As employees, we take pride in contributing to the world s largest and only full-stack cloud communication platform. But it s not just what we do, it s how we do it: with curiosity, passion, and a whole lot of collaboration.

We operate with an AI-first mindset, embedding intelligent tools into our daily workflows to work smarter and more efficiently. Every role here benefits from and contributes to this approach.

If youre looking for meaningful work and challenges that grow you in a culture where people show up with purpose, this is your opportunity.

Let s build what s next, together.

Demand Generation Manager

We are looking for a data-driven, strategic, and hands-on Demand Generation Manager to lead our customer acquisition, pipeline generation, and account-based marketing (ABM) strategies. In this role, you will own multi-channel campaigns designed to create, capture, and convert qualified pipeline for our sales teams.

You will bridge the gap between marketing execution and sales velocity, partnering directly with Revenue Operations, Account Executives, and SDR leads to accelerate funnel conversion and maximize lifetime target account value.

Key Responsibilities

• Campaign Strategy Execution: Design, build, and optimize multi-channel inbound and outbound marketing campaigns across LinkedIn Ads, Google Search, content syndication, webinars, and automated email sequences.
• ABM: Partner closely with sales leads to execute tailored ABM strategies targeting our Target Account List (TAL) to increase enterprise deal velocity and win rates.
• Sales SDR Alignment: Build tight hand-off processes and SLAs with the sales team to ensure rapid lead follow-up, high conversion rates, and continuous feedback loops on lead quality.
• Funnel Analytics Attribution: Track, analyze, and present performance metrics across every stage of the funnel (MQLs, SQLs, CAC, ROAS, sales pipeline generated, and closed-won revenue).
• MarTech Automation: Manage and optimize our core marketing stack (CRM, Marketing Automation, ABM tools) for precise audience segmentation, automated nurture tracks, and lead scoring.
• Experimentation Optimization: Continuously test ad creative, landing pages, copy, and audience targeting to lower customer acquisition costs (CAC) while scaling pipeline volume.

What Were Looking For

• Experience: 8-10 years of hands-on demand generation or growth marketing experience in a B2B SaaS environment.
• Channel Mastery: Proven track record managing significant monthly paid acquisition budgets (+/month) with verifiable pipeline contribution.
• Tech Stack Proficiency: Strong operational experience with Salesforce/HubSpot, Marketo, LinkedIn Campaign Manager, Google Ads/GA4, and ABM/sourcing tools (e.g., Demandbase, 6sense, Apollo).
• Sales-Minded Alignment: Strong empathy for sales workflows with a clear understanding of enterprise sales cycles, deal stages, and ACV dynamics.
• Data-Driven: Ability to extract actionable insights from raw performance data and communicate key metrics clearly to executive leadership.

Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.