Relationship Manager Premimum Accounts - CASA Sales

RBL Bank; Chennai District; On-site; INR 400,000 - 600,000; Full time

Job summary

RBL Bank is seeking a dynamic professional to drive new-to-bank current account acquisitions, focusing on high-end CASA through open-market lead generation and rapid closure, targeting SME segments in the Chennai area.

The role emphasizes onboarding, ensuring customers are transitioned smoothly to branch banking, and driving activation: AQB targets, internet banking and DSB penetration, with strong lead generation activities and cross-sell in collaboration with branch managers and product teams.

Qualifications

• 1-9 years of experience in New to Bank Current account acquisition with a bank, preferably in SME segment.
• Must possess good knowledge of commercial catchments and business segments for new to bank acquisition.
• Should know the local language.

Responsibilities

• New to bank acquisition of high end current accounts through open market lead generation and closure of target CASA in a month
• Ensure successful onboarding of customer for a smooth transition to branch banking team.
• Activation of customer Ensure that customer maintains required balances & starts transactions in his accounts (within M1 & Q1), 80% of customers to maintain specified AQB, 75% penetration of internet banking, 50% penetration of DSB.
• Activities for lead generation
• Cross sell Lead generation/ basic enquiry, liaising with Branch Manager & product teams (RBL, trade, FX, CMS/DSB etc.) to offer right business solutions to the customer]

Job description

Position Responsibilities

Sr.

Key Responsibilities

• New to bank acquisition of high end current accounts through open market lead generation and closure of target CASA in a month
• Ensure successful onboarding of customer for a smooth transition to branch banking team.
• Activation of customer Ensure that customer maintains required balances & starts transactions in his accounts (within M1 & Q1), 80% of customers to maintain specified AQB, 75% penetration of internet banking, 50% penetration of DSB.
• Activities for lead generation

• Cross sell Lead generation/ basic enquiry, liaising with Branch Manager & product teams

  (RBL, trade, FX, CMS/DSB etc.) to offer right business solutions to the customer

1-9 years of experience in New to Bank Current account acquisition with a bank, preferably in SME segment

Must possess good knowledge of commercial catchments and business segments for new to bank acquisition.

Should know the local language.