Relationship Manager - Offline - Modern Trade

Fraganote; New Delhi; On-site; INR 900,000 - 1,300,000; Full time

Job summary

Fraganote is seeking a proactive, result-oriented professional to manage Modern Trade key accounts and act as the single point of contact for major retail partners in Delhi. The role covers end-to-end account management, PO coordination, store-level execution, onboarding, and building strong relationships to drive sales growth and brand visibility across stores.

The successful candidate will coordinate with sales, supply chain, warehouse, finance, and marketing teams to ensure smooth operations,

Qualifications

• 3–5 years of Modern Trade, Key Account Management or Sales Operations experience.
• Experience handling retail chains, beauty/cosmetics, fragrance or FMCG accounts.
• Excellent communication, relationship management, negotiation and problem solving skills.

Responsibilities

• Serve as the primary SPOC for assigned Modern Trade accounts, managing day-to-day communication.
• Build and maintain relationships with account teams, buyers and store-level stakeholders.
• Coordinate with internal teams including sales, supply chain, warehouse, finance and marketing to ensure smooth account operations.
• Track account performance, identify growth opportunities, and resolve operational issues promptly.
• Manage the end-to-end PO process, from order receipt and validation to dispatch coordination and delivery follow-ups.
• Maintain accurate records of POs, sales, stock movement, pending orders, and outstanding issues.
• Conduct regular store visits to monitor product availability, shelf placement, visibility, planogram compliance and brand presence.
• Identify stock-outs, merchandising gaps, and store-level challenges, ensuring timely resolution.
• Coordinate with store managers and retail staff to improve product visibility and execution.
• Drive onboarding of new Modern Trade accounts and retail partners from coordination to launch.
• Coordinate documentation, commercial terms, product listings, SKU creation, pricing, barcodes, and onboarding requirements.
• Identify opportunities to increase distribution, improve sell-through, and expand brand presence in existing accounts.

Skills

Communication

Relationship management

Negotiation

Problem solving

Job description

We are looking for a proactive and result-oriented professional to manage Modern Trade key accounts and act as the single point of contact (SPOC) for key retail partners, including All Scents, Broadway, Purplle, NewU, Health & Glow, Zen Zebra, Shopper Stop, Lifestyle, Reliance Trends, Centro, Azorte etc.

The role will be responsible for end-to-end account management, purchase order (PO) coordination, store-level execution, account onboarding, and building strong relationships with retail partners to drive sales growth and brand visibility across stores.

Key Responsibilities:

• Serve as the primary SPOC for assigned Modern Trade accounts, managing day-to-day communication and coordination.
• Build and maintain strong relationships with key account teams, buyers, category managers, and store-level stakeholders.
• Coordinate with internal teams, including sales, supply chain, warehouse, finance, and marketing, to ensure smooth account operations.
• Track account performance, identify growth opportunities, and resolve operational issues promptly.
• Manage the end-to-end PO process, from order receipt and validation to internal processing, dispatch coordination, and delivery follow-ups.
• Maintain accurate records of POs, sales, stock movement, pending orders, and outstanding issues.
• Conduct regular store visits to monitor product availability, shelf placement, visibility, planogram compliance, and overall brand presence.
• Identify stock-outs, merchandising gaps, and store-level operational challenges, and ensure timely resolution.
• Coordinate with store managers and retail staff to improve product visibility and execution.
• Drive onboarding of new Modern Trade accounts and retail partners from initial coordination through operational launch.
• Coordinate documentation, commercial terms, product listings, SKU creation, pricing, barcodes, and other onboarding requirements.
• Identify opportunities to increase distribution, improve sell-through, and expand the brand's presence across existing accounts.

Desired Candidate Profile:

• 3–5 years of experience in Modern Trade, Key Account Management, or Sales Operations.
• Prior experience handling retail chains, beauty and personal care, cosmetics, fragrance, lifestyle, or FMCG accounts will be preferred.
• Excellent communication, relationship management, negotiation, and problem-solving skills.