Regional Sales Manager for Upper Assam

JobItUs; Jorhat; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

JobItUs in Jorhat (HQ in upper Assam) seeks a seasoned Channel Sales Leader with 10–12 years in TMT/Cement. You will establish dealer networks, coach sales teams, and drive market penetration across the region.

The role requires strong relationship-building, negotiation, and CRM-driven customer engagement. Expect travel within upper Assam and collaboration with logistics and accounts teams.

Qualifications

• 10–12 years of channel sales experience in TMT or cement industries.
• Experience building and maintaining dealer/distributor networks.
• Exposure to regional travel and market development in Assam.

Responsibilities

• Establish and appoint strong dealer/distributor network to penetrate market.
• Maintain and expand dealer base by coaching SO/ASM and Sales Team.
• Engage influencers (engineers, contractors, masons) through meetings and events.
• Develop strategies for market penetration of TMT Bars.
• Utilize CRM IT platform to manage customer engagement and interactions.
• Monitor sales team performance and provide guidance and training.
• Coordinate with Logistics & Accounts for smooth movement and payments.
• Identify trends, audits, and implement sales process improvements.
• Meet regional sales objectives by forecasting sales and budgeting.

Skills

Channel sales

Dealer network management

Sales leadership

CRM proficiency

Negotiation

Relationship building

Coaching & mentoring

Education

MBA (Marketing)

Graduation

Tools

CRM software

Job description

Experience

Minimum 10-12 years of relevant experience of Channel Sales in the TMT/Cement industry. Should have exposure and experience of working in assigned region (with a strong dealer/distributor network base.

Qualification

Graduation; MBA (Marketing) preferably

Location

HQ- Jorhat (will take care upper Assam)

Responsibilities

• Establish and appoint strong and reliable dealer/distributor network base to ensure effective market penetration and distribution
• Maintain and expand dealer base by coaching SO/ASM and Sales Team
• Maintaining relationships and ensure long-term engagement with the Influencers (Engineers, Contractors, Masons) through organizing MEETS/EVENTS
• Conceptualize & implement strategies as a part of business goal and market penetration of TMT Bars (Primary & Secondary)
• Ensure optimum utilization of CRM IT platform to effectively manage and enhance customer engagement and Interactions
• Monitor performance of the sales team to ensure growth in business volume; Ensure high performance through proper guidance, motivation and training
• Coordination with Logistics & Accounts department for smooth material movement and payments
• Resolve problems, completes audits, identify trends, determine sales system improvements and implement the necessary changes
• Meet regional sales objectives by targeting and forecasting Sales, preparing an annual budget, scheduling expenditures, analyzing variances, and initiating corrective actions

Skills

Proficient in techno-commercial segment, Product & Sales Knowledge, Analytical Skill, Effective Business Communication, Negotiation, Conflict Management & Resolution, Improvement Orientation, Interpersonal Skills, Coaching and Mentoring skills, Skilled in Sales Tracking Software