Area Sales Manager Job ID: 374550

The Big Advantage; Moradabad; On-site; INR 1,200,000 - 2,400,000; Full time

Job summary

The Big Advantage is seeking a senior sales professional with a strong cement/TMT background and a proven Moradabad network. You will build and manage a robust dealer network, coach field teams, and engage engineers, contractors and masons through events.

Responsibilities include driving market penetration, CRM utilization, and achieving sales targets. Graduation is required; an MBA in Marketing is preferred. The role emphasizes strong communication, negotiation and leadership skills.

Qualifications

• Graduation is required; MBA (Marketing) preferred.
• Experience in cement or TMT, with strong Moradabad network.

Responsibilities

• Establish and expand dealer/distributor network to penetrate and distribute effectively.
• Coach SO/FE to maintain and grow dealer base.
• Enroll influencers (engineers, contractors, masons) and engage through meetings/events.
• Drive TMT Bars market penetration and CRM-driven customer engagement.
• Prepare DSRs and present to senior authorities.
• Coordinate with Logistics & Accounts for smooth material movement and payments.
• Meet area sales objectives through forecasting and targeting.

Skills

Techno-commercial

Product knowledge

Sales knowledge

Analytical skills

Business communication

Negotiation

Interpersonal skills

Education

Graduation

MBA in Marketing

Tools

Sales tracking software

Job description

Responsibilities

• Establish and appoint strong and reliable dealer/distributor network base to ensure effective market penetration and distribution
• Maintain and expand dealer base by coaching SO/FE
• Enroll the Influencers (Engineers, Contractors, Masons) and ensure long-term engagement with them through organizing MEETS/EVENTS
• Implement strategies as a part of business goal and market penetration of TMT Bars (Primary & Secondary)
• Ensure optimum utilization of CRM IT platform to effectively manage and enhance customer engagement and Interactions
• Prepare and maintain DSRs and present it to the senior competent authorities
• Coordination with Logistics & Accounts department for smooth material movement and payments
• Resolve problems, completes audits, identifies trends, determines sales system improvementsand implements the necessary changes
• Meet area sales objectives by targeting and forecasting sales

Experience: Minimum 10 + years of experience in Cement OR TMT. Cement Industry is preferred. Shouldhave exposure and experience of working at Moradabad with a strong network base

Location - Nagaon / Marigaon

Qualification: Graduation; MBA (Marketing) preferably

Skills

• Proficient in techno-commercial segment
• Product & Sales Knowledge
• Analytical Skills
• Effective Business Communication
• Negotiation
• Conflict Management & Resolution
• ImprovementOrientation
• Interpersonal Skills
• Coaching and Mentoring skills
• Skilled in Sales Tracking Software .