Regional Sales Manager

South Asian Foods Corporation; Hyderabad; On-site; INR 1,500,000 - 2,500,000; Full time

Benefits offered by this job

Performance incentives

Travel allowance

Growth opportunities

Job summary

South Asian Foods Corporation is seeking a Regional Sales Manager to drive revenue growth via franchise networks. You will lead the regional team, set KPIs, and manage marketplace performance while coordinating with central marketing and operations.

The role emphasizes strategic planning, franchise development, and cross-functional collaboration to ensure brand consistency and profitability across the region.

Qualifications

• 8–12 years regional sales/franchise management experience in FMCG.
• Proven leadership and negotiation skills.
• Strong analytical, planning, and execution capabilities.
• Excellent communication and presentation skills.
• Experience with MIS, sales forecasting, and dashboards.
• Willingness to travel regionally.

Responsibilities

• Develop and execute regional sales strategies aligned with national objectives.
• Manage franchise partners and ensure compliance with brand standards.
• Lead Area Sales Managers and drive performance across the region.
• Monitor forecasts, pipeline, and revenue across locations.
• Ensure timely collections and cash flow from franchise partners.
• Coordinate with marketing for regional promotions and activations.
• Provide market insights to product and leadership teams.
• Present regional results and action plans to NSM.

Skills

FMCG / QSR / Retail

Franchise management

Regional sales leadership

Market expansion

Negotiation skills

Strategic planning

MIS & dashboards

CRM software

MS Excel

Tools

CRM software

MS Excel

BI dashboards

Job description

Regional Sales Manager (RSM)

The Regional Sales Manager (RSM) will be responsible for managing and driving sales operations across the assigned region through the *franchise network*. The role focuses on regional revenue growth, franchise performance management, market expansion, brand establishment, and profitability. The RSM will report directly to the National Sales Manager (NSM).

Key Responsibilities

1. Strategic Planning & Regional Expansion

• * Develop and execute regional sales strategies aligned with national business objectives.
• * Identify potential markets and locations for *franchise expansion* within the region.
• * Support onboarding and stabilization of new franchises to ensure early profitability.
• * Prepare regional sales plans, budgets, and forecasts.

2. Franchise Management & Development

• * Manage and strengthen relationships with existing franchise partners.
• * Ensure franchisees adhere to company standards, SOPs, pricing, and brand guidelines.
• * Drive consistent monthly performance from franchise units across the region.
• * Resolve escalated franchise operational and commercial issues.

3. Team Leadership & Performance Management

• * Lead and manage Area Sales Managers / Regional team members within the region.
• * Set clear sales targets, KPIs, and performance benchmarks for the team.
• * Conduct regular reviews, coaching, and training to improve productivity and efficiency.
• * Ensure discipline, reporting accuracy, and compliance with company policies.

4. Sales Operations & Revenue Management

• * Drive achievement of regional sales targets and growth metrics.
• * Monitor sales forecasting, pipeline, and execution across franchise locations.
• * Ensure timely collections and cash flow from franchise partners as per company norms.
• * Oversee regional MIS, reporting, and performance dashboards.

5. Market Intelligence & Business Insights

• * Track competitor activity, pricing strategies, and regional market trends.
• * Share timely market feedback with product, marketing, and leadership teams.
• * Recommend corrective actions and strategic initiatives based on regional insights.

6. Marketing & Brand Building

• * Execute regional marketing initiatives in coordination with the central marketing team.
• * Support franchise partners in implementing promotions, visibility, and local activations.
• * Participate in exhibitions, trade events, and industry forums relevant to the region.
• * Ensure consistent brand presence and positioning across all franchise outlets.

7. Cross-functional Coordination

• * Coordinate with operations, supply chain, finance, and customer support teams to ensure smooth franchise functioning.
• * Ensure effective after-sales and service support for franchise partners and end customers.

8. Performance Monitoring & Reporting

• * Track regional KPIs including sales growth, franchise productivity, and collections.
• * Conduct monthly and quarterly business reviews with franchise partners.
• * Present regional performance reports and action plans to the NSM.

Preferred Candidate Profile

• * Proven experience in *FMCG / QSR / Retail / Franchise-based business models*.
• * *8-12 years* of experience in regional sales, franchise management, or business development.
• * Strong leadership, relationship management, and negotiation skills.
• * Excellent analytical, planning, and execution capabilities.
• * Strong communication and presentation skills.
• * Experience working with MIS, sales forecasting, and performance dashboards.
• * Self-driven, result-oriented, and capable of managing large regions independently.

Perks and Benefits

• * Competitive compensation with performance-linked incentives
• * Travel and regional allowance as per company policy
• * Growth opportunities in a scalable franchise-led organization