Regional Marketing Manager Kolkata

JSW PAINTS; Kolkata District; On-site; INR 1,200,000 - 1,600,000; Full time

Job summary

JSW PAINTS in Kolkata seeks a Regional Marketing Manager to translate regional marketing strategy into on-ground execution, driving trade and contractor engagement and strengthening product communication across channels. You will work closely with Sales, Product, Finance and cross-functional teams to understand local market opportunities and deliver regional campaigns with strong brand presence.

The role emphasizes market intelligence, stakeholder coordination, and timely activation across

Responsibilities

• Trade Discounting & Engagement Schemes: Plan and execute trade discounting strategies and engagement schemes; coordinate with Sales and Finance to implement and track schemes; monitor market response and propose improvements.
• Product Communication & Market Activation: Identify priority products/categories for the region; drive product communication to retailers and contractors; tailor activations to local market and language; ensure timely regional launches and campaigns.
• Contractor & Influencer Engagement: Plan contractor meets, product demos and training across the region; strengthen contractor engagement and product knowledge; track participation and effectiveness.
• Brand Activation & Market Visibility: Drive visibility of key brand assets across retail and contractor touchpoints; monitor shop signage, in-shop branding, and other initiatives; ensure collateral deployment.
• Product - Market Fit: Collaborate with Sales and Product to understand regional customer needs; ensure activation and communications are relevant to local ecosystem; provide market feedback.
• Market Intelligence & Reporting: Track competitor activity, market trends, pricing, promotions and customer feedback; analyze performance and identify improvements; report on market penetration and opportunities.
• Cross-functional Collaboration: Partner with Sales, Product, Finance, Supply Chain and others to drive regional priorities; support local campaigns and coordinate stakeholders for timely execution.

Job description

We are looking for a dynamic and execution-oriented Regional Marketing Manager to drive marketing initiatives across the assigned region. The role will be responsible for translating marketing strategy into strong on-ground execution, driving trade and contractor engagement, strengthening product communication and ensuring visibility of key brands across channels.

The incumbent will work closely with Sales, Product, Finance and other cross-functional teams to understand local market opportunities, execute relevant activation programmes and strengthen brand presence across the region.

Key Responsibilities

1. Trade Discounting & Engagement Schemes

• Support the planning and execution of trade discounting strategies and engagement schemes based on business priorities and approved budgets.
• Partner closely with Sales and Finance teams to ensure effective implementation and tracking of schemes.
• Monitor market response and recommend improvements based on effectiveness and business impact.

2. Product Communication & Market Activation

• Identify priority products and product categories for the region based on market requirements.
• Drive effective product communication for retailers, contractors and other key stakeholders.
• Adapt communication and activation initiatives to suit local market and language requirements.
• Ensure timely and effective execution of product launches and regional marketing campaigns.

3. Contractor & Influencer Engagement

• Plan and execute contractor meets, product demonstrations and training programmes across the region.
• Work with local teams to strengthen contractor engagement and improve product knowledge and advocacy.
• Track effectiveness and participation across engagement initiatives.

4. Brand Activation & Market Visibility

• Drive visibility and maintenance of key brand assets across retail and contractor touchpoints.
• Monitor execution of shop signage, wall paintings, in-shop branding and other visibility initiatives.
• Ensure marketing collaterals and brand assets are deployed effectively across priority markets.

5. Product - Market Fit

• Work closely with Sales and Product teams to understand regional customer requirements and market dynamics.
• Ensure product activation and communication are relevant to the local consumer, retailer and contractor ecosystem.
• Provide market feedback to support product and communication decisions.

6. Market Intelligence & Reporting

• Track competitor activity, market trends, pricing, promotions and customer feedback across the region.
• Analyse performance of marketing initiatives and identify areas for improvement.
• Provide regular updates on market penetration, campaign performance and emerging opportunities.

7. Cross-functional Collaboration

• Partner closely with Sales, Product, Finance, Supply Chain and other relevant teams to drive regional marketing priorities.
• Support local sales teams in executing marketing campaigns and market development initiatives.
• Coordinate with internal and external stakeholders to ensure timely execution of marketing programmes.