Asst Manager

Century Plyboards (I) Limited; Mumbai; On-site; INR 600,000 - 1,000,000; Full time

Benefits offered by this job

Opportunity to work with a market leader

Creative and collaborative team environment

Job summary

Century Plyboards (I) Limited is looking for an Asst Manager in Trade Marketing to join their team in Kolkata. The candidate will be responsible for planning, executing, and monitoring BTL activities to enhance brand visibility and lead generation. This role requires strong organizational skills, creativity, and collaboration with stakeholders.

The ideal candidate should have 5-8 years of relevant experience, a bachelor's degree in marketing or business administration, and excellent communication skills in multiple languages.

Qualifications

• 5 – 8 years of experience in BTL marketing, brand activation, or event management.
• Comfortable with data analysis and tech‑friendly.
• Proficiency in MS Office (Word, Excel, PowerPoint).

Responsibilities

• Plan and execute BTL campaigns aligned with organizational goals.
• Manage all BTL activations including roadshows and product demonstrations.
• Conduct field visits to understand market trends and consumer behavior.

Skills

BTL marketing

Brand activation

Event management

Data analysis

Interpersonal skills

MS Office

Fluent in Hindi, English, and regional language

Education

Bachelor’s degree in Marketing or Business Administration

Job description

Job Description: Asst Manager, Trade Marketing (WEST ZONE)

Location: Kolkata

Experience Required: 5 – 8 years in BTL marketing, brand activation, or event management, preferably in the building materials, FMCG, or related industries. Prior experience in the west or south locations is preferred.

Role Overview

We are seeking a self‑motivated and hardworking Regional BTL (Below-the-Line) Executive to join our team in Kolkata. The ideal candidate will be responsible for planning, executing, and monitoring BTL activities to drive brand visibility, engagement, and lead generation at the regional level. This role requires strong organizational skills, creativity, and the ability to work collaboratively with internal and external stakeholders.

Key Responsibilities

BTL Campaign Planning and Execution

• Plan, manage resources, and execute BTL campaigns aligned with regional and organizational goals within timeline and cost constraints.
• Plan and manage all BTL activations, including on‑ground activations, roadshows, dealer meetups, product demonstrations, and other localized promotional activities across one or multiple branches in the zone.
• Collaborate with sales and marketing teams to design impactful campaigns tailored to the region’s specific requirements.

Influencer Management – Performance Marketing Angle

• Manage participating and non‑participating influencers to ensure alignment with business objectives and service orientation.

Retailers / Trade Management

• Conduct activities related to retailers and trade, including audits, research, net promoter score assessments, and visibility elements across multiple brands.
• Conduct field visits to understand market trends, consumer behavior, and competitors’ activities.

Key Requirements

Educational Qualifications

• Bachelor’s degree in Marketing, Business Administration, or a related field.

Work Experience

• 5 – 8 years of experience in BTL marketing, brand activation, or event management, preferably in the building materials, FMCG, or related industries. Prior experience in the west or south locations is preferred.

Skills and Competencies

• Ability to travel to multiple locations.
• Prior experience in BTL activation and demand generation is preferred.
• Comfortable with data analysis and tech‑friendly.
• Proficiency in MS Office (Word, Excel, PowerPoint).
• Good interpersonal skills.
• Fluent in oral and written communication in Hindi, English, and a regional language.
• A two‑wheeler and smartphone are mandatory.
• Ability to collaborate with internal and external stakeholders.

Benefits

• Opportunity to work with a market leader in the building materials industry.
• Be part of a creative and collaborative team driving impactful campaigns.