Regional Marketing Manager

Kotak Mahindra Bank; Jaipur; On-site; INR 900,000 - 1,500,000; Full time

Job summary

Kotak Mahindra Bank is seeking a Regional Marketing Manager to lead on-ground activations, events, and local campaigns in Jaipur. The role blends creative marketing with funnel thinking to drive awareness, engagement, and customer acquisition.

You will manage campaigns, vendors, and regional branding to enhance walk-ins and local recall. The ideal candidate has 3–5 years in regional marketing, strong data orientation, and excellent communication skills to coordinate with sales and branches.

Qualifications

• 3–5 years of regional marketing experience in consumer brands.
• Strong understanding of marketing funnels and performance tracking.
• Excellent communication and stakeholder coordination.
• Proficiency in Excel and PowerPoint.

Responsibilities

• Execute on-ground marketing activations, events, pop-ups and local engagements.
• Design delightful consumer experiences that drive awareness and acquisition.
• Develop creative merchandise and brand assets for local campaigns.
• Support branch branding and regional visibility initiatives.

Skills

BTL & Events

Brand Activations

Regional Marketing

Marketing Funnels

Excel

PowerPoint

Education

Master's Degree in Marketing

Tools

Excel

PowerPoint

Job description

Regional Marketing Manager

Experience:3-5 years

Location:Jaipur

Reporting to:Regional / Zonal Marketing Lead

Travel:Moderate to high (within region)

Role Overview

We're looking for acreative, energetic, and execution-focused marketerwho is excited about buildingmemorable consumer experiencesand equally excited about understandingwhat works and why.

This role blendscreativity with commercial thinking. Youll help createcool events, activations, merchandise, and on-ground experiences, while also learning how tothink funnel, track leads, and measure acquisition effectiveness.

Perfect for someone who wants tobuild brands, delight consumers, and grow into a strong, data-aware marketer.

What Youll Do

Consumer Experiences & Activations

• Executeon-ground marketing activations, events, pop-ups, society activities, and local engagements.
• Help design and deliverdelightful consumer experiencesthat drive awareness, engagement, and acquisition.
• Work oncreative merchandise, giveaways, and brand assetsthat consumers love.
• Supportbranch branding and visibility initiativesto improve walk-ins and local recall.

Funnel Thinking & Campaign Execution

• Support execution ofregional BTL campaignswith a clear understanding of themarketing funnel.
• Track and reportfunnel metricssuch as:
  • Leads generated
  • Cost per lead (CPL)
  • Cost per acquisition / conversion
• Coordinate with sales and branch teams to ensureleads are actioned and converted.
• Help identify whats working (and whats not) to improvecampaign efficiencyover time.

Creativity & Idea Building

• Contributefresh, creative ideasfor activations, consumer experiences, and engagement formats.
• Stay updated onnew experiential formats, events, and consumer trends.
• Help localize national campaigns intohigh-impact, on-ground executions.

Execution, Coordination & Learning

• Work closely with vendors, agencies, printers, fabricators, and partners to ensuresmooth execution.
• Be hands-on on the groundsolving problems, managing details, and making things happen.
• Learn how to managebudgets, timelines, vendors, and compliance.
• Prepare reports and dashboardsfor campaign performance.

What Were Looking For

Mindset & Attitude

• Highly creative, energetic, and proactive.
• Strongexecution mindsetyou enjoy getting things done.
• Curious and eager tolearn how marketing drives business outcomes.
• Comfortable working on-ground and handling multiple tasks.
• Interest in bothcreative marketing and performance metrics.

Skills & Experience

• 35 years of experience inBTL, events, activations, experiential or regional marketing.
• Understanding (or strong interest) inmarketing funnels and performance tracking.
• Good communication skills and ability to coordinate with multiple stakeholders.
• Working knowledge ofExcel and PowerPoint.

Education & Language

• Master's Degree (Marketing preferred).
• Strong command ofEnglish(written and spoken).
• Knowledge of regional / local language is a plus, not mandatory.

• Youll createreal, visible consumer experiences, not just slides.
• You’ll learn how toconnect creativity with business results(CPL, acquisition cost, conversions).
• High exposure toregional marketing, on-ground execution, and performance thinking.