Regional Marketing Manager - Hyd

Birla Carbon; Hyderabad; On-site; INR 1,400,000 - 2,200,000; Full time

Job summary

Birla Carbon is looking for a Regional Marketing Manager to partner with the regional sales team for the Gold Loan business in Hyderabad. The successful candidate will drive on-ground marketing support targeting lead generation and improving visibility across branches.

Applicants should possess 6–10 years of experience in regional marketing, with a strong background in retail financial services. The role involves managing multiple markets and stakeholders with a focus on local market needs and effective execution of marketing initiatives.

Qualifications

• 6–10 years of experience in regional marketing or field marketing.
• Preferred background in NBFC, gold loan, or retail financial services.
• Strong understanding of BTL and hyperlocal marketing.

Responsibilities

• Act as marketing partner to the regional sales team.
• Drive lead generation programs through local activations.
• Manage promotional collateral for branches.

Skills

Regional marketing

Trade marketing

Lead generation

Stakeholder management

Problem-solving

Job description

At the Aditya Birla Group, our Corporate Vision is aligned and intricately woven with our People Vision.

Regional Marketing Manager - Hyd

Location : India Maharashtra R-Tech Park Goregaon

Job Description

Job Description – Regional Marketing Manager | Gold Loan

Role Purpose

• Act as the marketing partner to the regional sales team for the Gold Loan business.
• Drive on‑ground marketing support across lead generation, branch visibility, catchment activation, BTL initiatives, merchandising, gifting, and new branch launches.
• Enable branch teams with localized marketing interventions to improve walk‑ins, enquiries, visibility, and business acquisition.

Key Responsibilities

• Work closely with regional / zonal / area sales teams to understand business priorities and branch‑level marketing needs.
• Plan and execute regional marketing initiatives aligned to sales targets and catchment opportunities.
• Drive lead generation programs through local activations, hyperlocal campaigns, outreach activities, and demand‑generation efforts.
• Strengthen branch visibility and local market presence through outdoor branding, signage, neighbourhood branding, and other catchment‑focused initiatives.
• Build and manage the BTL calendar for the region in line with business cycles, festive opportunities, and market priorities.
• Execute on‑ground activities such as local activations, roadshows, market outreach, leaflet drops, kiosk activities, and partnerships, wherever relevant.
• Ensure effective deployment of branch merchandising, POSM, branding material, and signage across locations.
• Lead marketing support for new branch launches, including pre‑launch visibility, launch‑day activation, and post‑launch sustain plans.
• Manage promotional collateral, gifting, and sales support material for branches and field teams.
• Coordinate with internal stakeholders and external vendors for timely, high‑quality, and cost‑efficient execution.
• Track initiative effectiveness and support business teams with insights on lead generation, visibility impact, and local activation outcomes.
• Adherence to regulatory and brand guidelines.

Key Outcomes

• Improved branch walk‑ins, enquiries, and local lead generation.
• Stronger catchment visibility and branch presence.
• Effective execution of the regional BTL and activation calendar.
• Timely deployment of branch branding, merchandising, and marketing support.
• Successful execution of new branch launch campaigns.
• Strong alignment and responsiveness to sales and branch team requirements.

Desired Candidate Profile

• 6–10 years of experience in regional marketing / field marketing / trade marketing / branch marketing.
• Preferred background in NBFC, gold loan, retail financial services, banking, or multi‑location consumer businesses.
• Strong experience in sales‑aligned marketing execution.
• Proven ability to handle multi‑branch / multi‑city regional marketing operations.
• Strong understanding of BTL, hyperlocal marketing, lead generation, and branch visibility.
• High execution orientation with the ability to manage multiple markets simultaneously.
• Strong stakeholder management across sales, branches, marketing, and vendors.
• Good commercial acumen with experience in negotiating good deals.
• Strong problem‑solving, coordination, and follow‑through skills.
• Willingness to travel extensively across the assigned region.