Regional Marketing Manager

PVR Limited; Gurugram District; On-site; INR 4,000,000 - 6,000,000; Full time

Job summary

PVR Limited in Gurugram is seeking a senior marketing leader to manage the regional marketing function and report to the GM Marketing. You will oversee all cinema marketing communications and drive brand visibility across the region.

Responsibilities include planning and executing annual marketing strategies, coordinating events, promotions, cinema branding, alliances, and F&B marketing, and leading a team to deliver ROI-driven campaigns with cross-functional collaboration.

Qualifications

• Strong marketing strategy and brand management skills.
• Experience planning and executing large campaigns.
• Proven ability to lead cross-functional teams and manage budgets.

Responsibilities

• Plan & execute marketing strategies to achieve company goals.
• Coordinate cinema branding, events, and promotions across the region.
• Drive LAM, alliances, and partnerships for brand visibility and ROI.
• Oversee marketing communications and ensure consistency with guidelines.
• Lead and develop a team, monitor performance and ROI.

Skills

Marketing strategy

Brand management

Campaign planning

Cross-functional leadership

Budgeting & ROI

Negotiation & communication

Job description

Manage the overall marketing function of the region assigned with reporting to GM Marketing.

Handling all marketing communication requirements of cinemas in the region.

Responsibilities

1. 1. Planning & Execution of marketing strategies to achieve short and long-term company goals.
2. 2. Marketing calendar & promotion Management:
3. I. Creating and implementing an annual marketing calendar for the region (AOP)
4. II. Plan & execute new and renovated cinema launches
5. III. Suggest innovative promotions to drive customer engagement & brand visibility
6. IV. Film Promotions: Driving in Experiential and Innovative Marketing Campaign with the support of the studios to get incremental footfalls
7. V. Special Format Promotions- Periodic promotions of the formats in the region and track the admission numbers and take correct course of action for increasing the admits in the formats
8. VI. Brand Properties & Film Festivals: Plan periodic curated promotions to give patrons a unique movie watching experience and increase admits
9. VII. Track performance numbers for every promotion & brand properties in the region and take measures to ensure good ROI
10. VIII. Have conversations with the Zonal Heads and Cinema Managers to understand the challenges faced at the cinema level and provide effective marketing strategies and solutions to overcome them.
11. IX. Coordinate with marketing teams of other regions as well as corporate office to discuss ideas and initiatives that can help improve the overall performance of the brand.
12. I. LAM (Local Area Marketing): USPs & Price promotions of low performing cinemas with the objective to improve its performance. Maintain good relations with mall management to obtain highly visible spaces for PVR brand communication
13. II. Event Management: Handling all events from start to finish (theatre launches, movie premieres, Advance Screenings, trailer launches, audio launches etc.)
14. 2. Cinema Branding
15. I. Ensure effective & update cinema branding in accordance with guidelines shared by corporate
16. II. Ensuring the design quality and production of print materials and publications
17. III. Enhance Customer Experience at cinemas – offer premium experience beyond movies
18. 3. F&B Marketing:
19. I. Effective new launch promotion of F&B offerings
20. II. Review look & feel of Candy bar menu & collateral display and take required actions
21. III. New & Innovative ideas to enhance the overall F&B offering and its communication to the guests
22. IV. Take proactive marketing actions to meet the Targets
23. 4. Alliances & Partnerships: Increase brand salience through building effective partnerships with TV Channels, Print, OOH and Radio for brand visibility and cross promotions.
24. I. Developing and implementing business plans to improve cost-efficiency of the department
25. II. Overseeing bills and ensuring marketing spends are justified.
26. IV. Implement processes to improve efficiencies & cost control
27. I. Maintaining positive and trust-based relations with production houses, distributors and other business partners.
28. II. Liaison with the programming team to bring in alternate content and a library for brand properties & film festivals
29. III. Desired & timely support to other depts. – ability to manage multiple projects at a time
30. 7. Team Management
31. I. Supervising the duties being executed by the team on timely basis
32. II. Assessing, managing, and resolving problematic developments and situations.
33. III. Supervising, guiding, and delegating executives in their duties.
34. IV. Ensuring company policies and legal guidelines are clearly communicated.
35. 8. MIS
36. I. Reporting to the management, providing market insights and strategic inputs
37. II. Weekly and Monthly MIS III. Consumer Research, Insight and Competition mapping

Job Competence (Skills)

• 1. Excellent communication, negotiation, and presentation skills.
• 2. Knowledgeable on principles, practices and tools of marketing
• 3. Experience in analysing data
• 5. Budget and cost analysis experience
• 6. Knowledge of new media platforms along with traditional media
• 7. Experience of running large scale projects with cross functional teams
• 8. Able to excel in high-pressure situations.
• 9. Excellent organizational and leadership skills