Regional Marketing Manager

The Millennium School; Bengaluru; On-site; INR 2,400,000 - 4,200,000; Full time

Job summary

The Millennium School in Karnataka is seeking a senior regional marketing leader to drive strategy and execution across multiple centres. You will oversee local campaigns, centre launches, and partnerships to grow brand presence.

You will lead a regional team, coordinate with Sales, Operations, and Franchisees, and ensure marketing plans deliver measurable results. Willingness to travel across Karnataka is essential.

Qualifications

• 10–15 years of experience in Marketing, preferably in a multi-location/regional role.
• Proven experience in team handling and people management.
• Strong experience in regional/local marketing, ATL/BTL, events, activations, brand building.
• Experience in managing franchisees, channel partners, business partners, or external stakeholders.
• Strong communication, presentation, negotiation, analytical, and stakeholder-management skills.
• Good understanding of Karnataka markets; local market knowledge will be an advantage.
• Willingness to travel extensively across Karnataka, including multi-day centre visits.
• Strong ownership, execution, problem-solving, and result-oriented mindset.
• Ability to manage multiple priorities and work effectively in a fast-paced, target-driven environment.

Responsibilities

• Develop and execute regional Karnataka marketing strategies and plans.
• Support centres with launches, local marketing, lead gen, brand visibility, and market development.
• Visit centres across Karnataka; collaborate with Centre Heads, Area Managers, and franchisees.
• Lead regional marketing team; set goals, mentor, allocate resources, and develop capabilities.
• Plan and execute ATL/BTL campaigns, city events, activations, and brand initiatives; develop partnerships with schools, corporates, and institutions to drive awareness.
• Monitor marketing performance, budgets, and ROI; provide insights to senior management.
• Coordinate with Sales, Operations, Centre Teams, Franchisees, and Corporate Marketing for execution of regional initiatives.
• Track market trends and competitor activity to identify opportunities and strengthen Karnataka brand presence.

Skills

Team leadership

Regional marketing

ATL/BTL campaigns

Brand building

Franchise/channel partners

Stakeholder management

Karnataka market knowledge

Travel willingness

Execution & results

Communication & negotiation

Job description

Role & responsibilities

• Develop and execute regional marketing strategies and annual/quarterly plans for Karnataka in line with business and brand objectives.
• Drive marketing support for existing and new centres, including centre launch plans, local marketing, lead generation, brand visibility, and market development.
• Conduct regular visits to centres across Karnataka and work closely with Centre Heads, Area Managers, and franchisees to identify market opportunities and improve marketing performance.
• Lead and manage the regional marketing team, including goal setting, performance tracking, mentoring, resource allocation, and capability development.
• Plan and execute ATL/BTL campaigns, city-wise events, activations, and major brand initiatives such as LMKC, Marathon, Walkathon, etc. Develop and manage strategic tie-ups with schools, corporates, consultants, institutions, and business/channel partners to drive brand awareness and business opportunities.
• Monitor marketing performance, campaign effectiveness, budgets, and ROI; provide actionable insights and regular updates to senior management.
• Work closely with Sales, Operations, Centre Teams, Franchisees, and Corporate Marketing to ensure effective execution of regional initiatives.
• Track market trends, competitor activities, and customer insights to identify new opportunities and strengthen the brand presence across Karnataka.

Preferred candidate profile

• 10-15 years of experience in Marketing, preferably in a multi-location/regional role.
• Proven experience in team handling and people management, with the ability to lead and develop a marketing team.
• Strong experience in regional/local marketing, ATL/BTL, events, activations, brand building, and centre launches.
• Experience in managing franchisees, channel partners, business partners, or external stakeholders.
• Strong communication, presentation, negotiation, analytical, and stakeholder-management skills.
• Good understanding of Karnataka markets; local market knowledge will be an advantage.
• Willingness to travel extensively across Karnataka, including multi-day centre visits.
• Strong ownership, execution, problem-solving, and result-oriented mindset.
• Ability to manage multiple priorities and work effectively in a fast-paced, target-driven environment.